Professional Documents
Culture Documents
Business Paln New
Business Paln New
Business Paln New
Dec
Total Revenue
2024
60,00,000/-
1
Business Model
Generating leads via traditional
and modern marketing methods.
2
Business Model (Example Slide)
Gather User Intelligent User switches =
User Acquisition
information Suggestion Referral fee
3
Revenue Model
Expected
ARPU- ₹ 30,000
Life-time value of a
customer- ₹ 1,00,000
4
Expense Model
₹
Now: ₹ 6 Months
long will new
80,000 | After: funding last.
₹ 40,000
Monthly burn rate,
now vs. after
funding?
20
Growth Strategy
› Online marketing like SEO, SMM, › Dedicated customer service › Consumer product advisory board to
deal of the day representative drive consumer features
› Refer a friend › Customer Feedback System › Add Android App
› Loyalty discounts in place › Add iOS App
› Incentive for employees on
increasing sales
6
Go-to-Market Strategy
Provocation Discovery Diagnostic Design Recommendation
Key › What Are We Trying To › What Are The Potential › Where Should We Compete › What Go To Market › What Is Winning Worth?
Accomplish? Markets? And What Must We Deliver? Approach Is Optimal?
Question
Focus › Clarify Desired Outcomes/ › Identify Market Attractiveness › Understanding The › Identify And Assess Market › The Best Channel Approach
Objectives Factors, And ‘As Is’ Situation Opportunity To Create Channel Options
Deferential Advantage
› Review Market Data › Identify Define, & Markets › Asses Addressable Markets W/ › Determine The Optimal Offering & › Develop Recommendation
Inputs/ › Determine Buying Process
› Validate Project Approach Attractiveness Criteria Positioning For Target Markets For Go To Market Approach
Tasks › Design & Schedule work plan and Choice Drivers › Determine Company’s Ability › Determine Ideal Channel Partner › Market-channel Positioning
› Organize Core & Steering To Criteria Platform Tested
Teams Compete In Attractive Markets › Identify, Assess And Prioritize › Organizational Alignment
› Identify Key Buying Influencers Potential Channel Partners By Assessed
& Targets Markets
Desired Behavioral Objectives
› Goal Alignment/Valida › Verify The Nature Of The Market › Determine How You Will ‘Win’ › Determine How You Will › Identify How You Will
Outcomes Opportunity ‘Play’ (GTM Model) Measure Results (Metrics)
7
Problem & Solutions
Problems Solutions
Marketing Strategy
Social Media
Paid
Blog
Advertising
9
Projection Report
600
600 600 600
550
500
Recruitment
Revenue (In thousands)
500 500
450
400 450 Services
350
350
300 315 315
250 300 300 300
200
Loan &
150
200 Financial
150 150 150
100 Services
50 80
50
0
Apr 24 May 24 June 24 July 24 Aug 24 Sept 24 Oct 24 Nov 24 Dec 24
40%
Product Development Operational Cost
Website + App 20% Salary + Other Expenses
Development
20%
20%
New Resources Marketing
Database Purchasing Social Media and Other
Marketing platform
Relevant Example
› Sales & Marketing, Hire key employees, › Build out/further develop technology, File › Achieve key milestones: 1st client? Breakeven
Founder Salaries patents time? 3x Revenue growth?
11
Our Ask:-
70