SUMMER INTERNSHIP PROJECT REPORT

On
CUSTOMER SATISFACTION OF HDFC
Submitted for partial fulfillment of requirement for the
award of degree of
Master of Business Administration

D E V B H O O M I U T TA R A K H A N D U N I V E R S I T Y

D E H R A D U N ( U T TA R A K H A N D )

UNDER THE GUIDANCE OF: S U B M I T T E D B Y:

M S . S WAT I U N I YA L VINIT RANA

22MBA0050
 UK ENTERPRISES
Uk Enterprises is a 1 year 4 months old Proprietorship Firm
incorporated on 28-Jun-2022, having its registered office located
at Room No. 1, Ground Floor Balaji Apartment Lane No.2,
Laxmi Enclave, Near Patel Nagar Kotwali, Thdc Colony
Dehrakhas, Dehradun, Uttarakhand.
The major activity of Uk Enterprises is a loan provider firm and
Direct Source Associates (DSA).
.
Priority Sector Lending Psl Only , Sub-classified into Other
personal service.
Uk Enterprises is classified as Micro enterprise in the financial
year 2022-23. It has its unit situated at Dehradun, Uttarakhand.
INTRODUCTION TO HDFC

Housing Development Finance Corporation Limited

(HDFC) was incorporated on October 17 1977 as the first
specialized Mortgage Company in India. The principal
business is to provide finance to individuals corporate and
developers for the purchase construction development and
repair of houses apartments and commercial property in
India. The business is conducted through its branches in
India and its overseas offices in London Singapore and
Dubai supported by a network of agents for sourcing loans
as well as deposits and service associates in the Middle East
region to provide housing loans and property advisory
services to non-resident Indians (NRIs) and persons of
Indian origin (PIOs).
 HOME LOAN
HDFC offers loans to individuals to purchase
(fresh/resale) or constructhouses.
Home loan be applied individually or jointly.
Proposed owner of the property will have to be co-
applicants. However the co-applicants need not to be
the co-owners.
● PURPOSE
✔ Purchase of flat, row house, bungalow from developers
✔ Existing freehold properties.
✔ Property in an existing or proposed cooperative society or
apartment.
✔ Self construction.
MAXIMUM LOAN
85% of the cost of property (including the cost of land) and
based on the repayment capacity of the customers.
MAXIMUM TERM
20 years subject to the retirement age.
HOME LOAN
ELIGIBILITY
● Salaried employees
● Self employed professionals
● Self employed businessman
● Applicants can either be Resident or Non-Resident
● Age of the applicant should not be more than 65 years
HOME IMPROVEMENT LOAN
Home improvement loan facilitates internal and external
repairs and other structural improvements like paintings,
water proofing, plumbing and electric works, tilling and
flooring, grills and aluminum windows.
PURPOSE
✔ External repairs
✔ Tilling & flooring
✔ Internal & external flooring
✔ Waterproofing and roofing
✔ Plumbing & electric work
ROLE OF CUSTOMER
SATISFACTION
The primary intention for customer
satisfaction is to collect information
regarding either what customers report
needs to be changed ( in a product ,
service , or delivery system ) or to
Information: assess how well an organization is
currently delivering on its
understanding of these needs. This is
an informational role. As such,
marketing research and psychological
measurement have much relevance.
The very act of surveying customers
conveys a very positive message; the
organization is interested in its
customers’ well-being, needs,
Communication: pleasures, and displeasures. While this
is admittedly a “marketing message “,
there is nothing wrong in allowing a
survey to serve both the informational
and communication roles.
MY CONTRIBUTION TO THE
BODY OF KNOWLEDGE
Knowledge without practice makes only half an artist. Knowledge is best effective when it is
both learnt & practiced. We get better clarity on the concepts when we directly apply it to
practical work environment.

As an intern at HDFC LTD, I learnt a lot about housing finance which helped me gain valuable experience in this
field.
• I also learnt about the functioning of the indigenous software’s of HDFC, which are called the CREST
Workbench and LEAP Dashboard.
• I was also communicating with customers regularly regarding their requirements. Here I also got to know
about the requirements of the customers, and I also learned how to communicate effectively with the customers.
• I was also do cold calling with random customer, and go regular visit in the market to search new business
and addition of new business source associates (BSA) and Direct Source Associates (DSA).
OBJECTIVES OF THE STUDY
● To know the customer satisfaction level and their perception regarding HDFC LTD.

● To know the customer awareness regarding the HDFC LTD’s products.

● To know the level of interest of customer regarding the different schemes of

HDFC LTD.

● To know the preference of customer regarding the extra services.

● To know the problems of customer regarding HDFC LTD.

THANK
YOU..