Group 1

MUHAMMAD SUBHAN
HIBA HASSAN
TAQI RAZA
ALIHA TARIQ
JAVED AKHTAR
 UIMS

GROUP
1
 Introduction to company
Mission and vision
Market Shares
Geographic Presence
Market Dynamics and Zong Position

OVERVIEW Products & Services

Dynamic Culture
Achievements
SWOT
Social Activity
Challenge & Risk
Recommendation
Conclusion
Introduction to
the Company
1.Background of Zong:
2.Current Status:
3.Mission and Core Values:
4. Annual Business Conference
(2023):
5.CEO’s Vision and Commitments:
6. Strategic Vision:
7.Partnerships and Growth:
8. Reducing Digital Divide:
9. CEO’s Outlook:
MISSION AND
VISSION
CORE
Responsibility
VALUE

VISION
Makes Perfection CULTURAL
PILLARS
Openness
lead the Digital Innovation Collaboration
Innovation
MISSION KEY BEHAVIORS
To provide digital life and excellent service Customer Centricity
in Pakistan Teamwork
Integrity
OUR CORPORATE Execution
IDEOLOGY Progressiveness
Let’s ACT
Attitude
Communication
Teamwork
MARKET
SHARES
HTTPS://WWW.STATISTA.COM/STATISTICS/500851/M OBILE-
MARKET-SHARE-PAKISTAN-BY-PROVIDER/

2007 2012 2017 Present

1.62% 14.01% 20.1% 23.72%
GEOGRAPHIC
PRSENCE
0 network expansion
1
0 technological advancement
2

0 competitive pricing and

3 packages

04 costomer centric
approach

0 community-
5 engagements

6. Marketing Positioning
7. collaboration and
patnership
MARKET
DYNAMIC
AND ZONG
POSITION
. .
Mobile Subscriber Share
:Zong at 23.1% , Jazz leading with 38.6%

Subscriber Growth: From 30.9 million (2017-18) to 46

million (2021-22).
Steady Rise: Demonstrates consistent growth in cellular
subscriptions.
Network Intensity: Zong leading with over 5.9
million subscribers
Mobile Broadband
Share
Zong holding a 27.8% share

Market Growth
Zong leading with 9% growth in
subscribers.
 CELL
CITES

TECHNOLOGICA
L INNOVATION
Zong Pioneering 5G
They have over 14,000 cell towers around the country.
trials, expanding 4G to
160 cities.
PRODUCT &
SERVICES
DIVERSE PRODUCT Telecom Services
FOR Tailored
CONNECTIVITY
1.Zong SIM Cards: 1. Voice Services .
2.4G Dongles and WiFi Data Services:
Devices:
3.SMS (Short Message Service).
3.Zong 4G Wingle:
4.Value-Added Services (VAS):
4. Zong Smartphones:
5.International Roaming:
5.4G Internet Devices:
6.Mobile Banking and
6. Zong Bolt+ (4G Hotspot): .
Payments:
7.Mobile Broadband Plans:.
7.Digital Content Services:
8. Cloud Services: .
8. Device and SIM Sales:.
9.IoT Solutions:
10.Value-Added Services (VAS):
9.Customer Support:
services.
Dynamic Culture
Zong, with its vibrant culture, emphasizes core values
like customer-centricity, teamwork, innovation, and
integrity.
Diversity is a key focus, evident in an inclusive workforce
and collaborative initiatives. The company values employee
well- being, ensuring work-life balance and professional
growth.
Zong extends its impact beyond business through active
social responsibility, creating a positive influence in
communities. Recognized for excellence, Zong's internal
appreciation programs and industry accolades contribute
to its inspiring workplace ambiance.
Back to Agenda Page
ACHIEVEMENT

Zong is Recognized as Pakistan's No.1

Data Network, establishing leadership in
the telecommunications industry.
Zong has Deployed a state-of-the-art Energy
Efficient Digital Management Platform for
future technologies, including 5G.
• Surpassed 11,000 4G cell sites, making Zong

the first and only company to reach this

milestone.
•Consistent growth in subscriber numbers,
leading 4G services, strong financial
position.
 Strengths Weaknesses
• Zong's robust 4G/LTE network • Limited presence in certain geographic
infrastructure. areas.
• Strong brand recogniti on and reputati on in • Possible dependency on a specifi c
the telecommunicati ons industry. technology, necessitati ng conti nuous
• Strategic alliances and partnerships for
innovati on.
enhanced service off erings.
• Regulatory challenges and compliance issues
• - Commitment to sustainability & green
initi ati ves.
in the dynamic telecom industry.
• Potenti al gaps in customer service
experience.
SWOT
ANALYSIS
Threats
Opportunities
- Growth potential in untapped rural markets. • Intense competition from other telecom
- Advancements in technology, such as the operators.
transition to 5G. • Regulatory changes impacting operations.
- Expansion of digital services and innovative • Rapid technological obsolescence and the
offerings.
need for continuous investment.
- Collaborations for joint ventures and expanded .
• Economic downturns affecting consumer
service portfolios.
spending on telecom services.

WWW. REALLYGREATSITE. COM

 SOCIAL ACTIVITY
- Zong 46, established in 2008, places sustainability at the
forefront of its corporate agenda.
- Actively invests in social initiatives to make a meaningful
impact on people's lives.
- Focuses on reducing the carbon footprint through
energy- efficient measures and renewable energy
sources.
- Implements eco-friendly policies, including remote work
and reduced travel, to further minimize environmental
impact.
- Committed to preserving the environment and biodiversity
through measures such as reduced water consumption.
- Undertakes waste reduction strategies and has planted
thousands of trees nationwide to combat climate
change.
- Demonstrates a firm belief in the importance of
environmental preservation and
sustainability.
- Industry leader in driving sustainability and
 CHALLENGES/RISKS

•Intense competition in the telecommunications

sector with other major players like Jazz and
Ufone.
• Economic fluctuations and uncertainties
impacting
consumer spending on telecommunication
services.
•Being a subsidiary of China Mobile, potential
risks associated with the parent company's
decisions and global economic trends.
• Safeguarding customer data, privacy, and network
integrity against potential cyberattacks.
 RECOMMENDATION

•Strategically expand the network infrastructure to cover

more urban and rural areas, ensuring seamless connectivity
for a broader customer base.
•Stay at the forefront of technological advancements by
actively participating in the development and deployment of
5G technology.
•Form strategic partnerships with local businesses, startups, and
tech companies to drive innovation, enhance services, and
contribute to the local economy.
•Explore collaborations with government initiatives to support
national digital transformation goals.
CONCLUSION

IN CONCLUSION, ZONG HAS SOLIDIFIED ITS POSITION AS A STRATEGIC

LEADER IN PAKISTAN'S TELECOMMUNICATIONS SECTOR. ACHIEVING THE
SIGNIFICANT MILESTONE OF 11,000 4G CELL SITES UNDERSCORES ITS
COMMITMENT TO ROBUST INFRASTRUCTURE. RECOGNIZED WITH THE BEST
SERVICES AWARD, ZONG'S CUSTOMER-CENTRIC APPROACH IS EVIDENT,
ALIGNING WITH CEO WANG HUA'S VISION FOR A SUSTAINABLE AND
INCLUSIVE DIGITAL FUTURE. THE RECOMMENDATIONS FOR FUTURE
GROWTH, FOCUSING ON INNOVATION AND CYBERSECURITY, PROVIDE A
CLEAR PATH FORWARD. ZONG'S ADAPTABILITY, RESILIENCE, AND
COMMITMENT TO SOCIAL RESPONSIBILITY POSITION IT FOR CONTINUED
SUCCESS, NOT ONLY AS A TELECOM SERVICE PROVIDER BUT AS A KEY
CONTRIBUTOR TO PAKISTAN'S EVOLVING DIGITAL LANDSCAPE.
D
Thank you
FEEL FREE TO ASK
QUESTIONS