What is SOCIAL MEDIA ?

• Social media refers to interaction among people in which they create, share, and/or
exchange information and ideas in virtual communities and networks.!!!
• “Social” - refers to instinctual needs humans have to connect with other humans
• “Media” - what we use to make connections with other humans
• “Social Media” - Media used for social interaction.
• Social Media are web-based communication tools that enable people to interact with
each other by both sharing and consuming information.
 What are the basic 7 functions of SOCIAL
MEDIA ?

• Identity • Groups
• Conversations
• Sharing
• Presence
• Relationships
• Reputation
 WORLD before the SOCIAL MEDIA.
• In the Beginning, Social Networking Was More of a Personal Experience Than It’s
Today
• Meeting a Certain Kind of Person Was Costly
• There Was Less Anxiety
• Scammers Had Fewer Opportunities to Find Victims
• People Were More Themselves
• The World Is More Connected Than Ever Before
 WORLD after the SOCIAL MEDIA
• Across industries, social media is going from a “nice to have” to an essential
component of any business strategy.
• Social media platforms may be the banks of the future.
• Social media is shaking up healthcare and public health.
• Social media is changing how we govern and are governed.
• Social media is helping us better respond to disasters.
• Social media is helping us tackle human rights violations.
Most Popular SOCIAL MEDIA Platforms
 Some FACTS about SOCIAL MEDIA.
• India has 125 Million Internet Users. On an average, Indian web users spend 26 minutes
ONLINE EACH DAY.
• 467 Million users experience internet on there smartphones in INDIA.
• Age Group of 15-24 (YOUTHS) are the highest number of social media users, on an
average Facebook visited is thrice a day.
• 67 percent of the YOUTH are friends with STRANGERS.
• Thoughts of the YOUTH are being manipulated with increase in use of SOCIAL MEDIA.
 PROS of SOCIAL MEDIA

• A place for NOBLE CAUSE and PRACTICES.

• People can CONNECT through SOCIAL MEDIA PLATFORMS.
• SOCIAL MEDIA is GOOD SOURCE for UP-TO-DATE INFORMATIONS.
• SOCIAL MEDIA is beneficial to EDUCATION.
• SOCIAL MEDIA in free times gives us PEACE and RELAXATION for mainly the
YOUTHS..
• Through SOCIAL MEDIA the YOUTH can establish contact with entrepreneurs,
corporate people and can gain valuable information from them.
 CONS of SOCIAL MEDIA

• SOCIAL MEDIA causes SLEEP ISSUES.

• YOUTH’S ADDICTION on SOCIAL MEDIA.
• FAKE NEWS on SOCIAL MEDIA PLATFORMS.
• REDUCES FACE-TO-FACE COMMUNICATION SKILLS.
• PRIVACY CONCERNS.
• Creates FOMO (FEAR OF MISSING OUT) among YOUTHS.
What kind of information do YOUTHS usually
derive from SOCIAL MEDIA.
 Major CHALLENGES of SOCIAL MEDIA

• CYBER BULLYING.
• SEXTING.
• SELFIES and SELF-OBSESSION among YOUTH.
• Inability to be ALONE.
• HELICOPTER PARENT.
 How to TACKLE this CHALLENGES ?

• Set REASONABLE LIMITS.

• MONITOR your TEEN’s accounts.
• EXPLAIN what’s NOT OK.
• Encourage FACE-TO-FACE contact with FRIENDS.
• TALK about SOCIAL MEDIA.
 The Dark Side of SOCIAL MEDIA.

WHAT IS THIS
IMAGE
SAYING ?
 Conclusion.

As with most things in life there are positive and negative side of SOCIAL MEDIA,
both of which we have now explored. Our ultimate belief is that SOCIAL MEDIA are
neither EVIL nor GODSEND. They’re somewhere in between.