Introduction

It is the first Asian brand to be certified as “MADE SAFE.” The company’s headquarters are
located in Gurugram (Gurgaon), India. If you’re wondering where Mamaearth is from, it is based
in India.
 Partnerships
1. Anita Hassanandani joined Mamaearth on February 26, 2021
2. Shilpa Shetty Kundra joined company to endorse the Vitamin C facewash that Mamaearth
offers customers through a 30-second film premiered on March 20, 2021. “Goodness inside”
was the only goal of the film.
3. of Ribbon, the film starring Kalki Koechlin and Sumeet Vyas, on November 3 2017, our
organic customer products brand partnered with them. The song became the movie’s ‘Official
Mama’s Partner’
Business Personality
• Born on September 2, 1988, in Gurgaon,
Haryana, and grew up in a middle-class
family.
• Formal education in Haryana and graduated
with a degree in computer application from
Punjab University in 2010
• She also graduated with a degree in Fine Arts
from the New York Academy of Arts.
• The company launched six baby products in
2016 and expanded into categories like
skincare and haircare, which today account for
80% of its sales Mamaearth joined the unicorn
club in 2021 with a valuation of more than $1
billion.
• Ghazal is responsible for product development
and managing the community at Mamaearth .
• She is also an active angel investor, backing
young start-ups primarily led by women
 Team – Founders/Owners
Ghazal Alagh and Varun Alagh founded Mamaearth in 2016,

Varun Alagh
The Chief Dad of Mamaearth, Varun Alagh, is the co-founder and Get Stuff Done Officer of Mamaearth.

Ghazal Alagh
In addition to Ghazal Alagh, the Chief Innovation Office at Mamaearth is Ghazal Alagh.
 Achivement – Awards
1. Mamaearth has been awarded the Young Turks Startup of the year category at CNBC-TV18's
India Business Leader Award 2022
2. Best Made in India Brand Award (2020):
3. Best Natural Beauty Brand Award (2020):
4. Mamaearth was recognized as “One of the Best Brands” in India at the 2nd edition of The ET
Brand Festival in 2019
5. Best Baby Care Brand Award (2019):
6. Best Green Product Award (2018):
7. Emerging Brand Award (2017):
Achievement and Awards

 MPW 2023 Award: Ghazal Alagh was recognized as one of the Most Powerful Women in
Business in 2023 by Business Today

 Super Start-Ups Asia Award: In 2019,

 Best Brand of the Year Award: Mamaearth, under Ghazal Alagh's leadership, was
awarded the Best Brand of the Year in 2019.

 India Business Leader Award: Ghazal Alagh was recognized as an India Business Leader
for her role in building Mamaearth into a leading baby care brand in India.

 Fortune India's Most Powerful Women in Business Award: Ghazal Alagh was
recognized as one of the Most Powerful Women in Business in India by Fortune India.

 40 under 40 Achievers: Ghazal Alagh was featured on the list of '40 under 40 Achievers'
by Business World in 2019
Challenges

 Self-doubt and Inexperience

 Finding safe baby products
 Perception of being a "Google parent“
 Working long hours
Learning

 Personal experience and challenges

 Balancing work and motherhood
 Learning from consumers
 Innovation
 Digital Marketing
 IPO and evolution
 Mamaearth - Name and Logo Mamaearth Product/Services

 is an online retailer that specializes  Mamaearth is focused on babies and others

in organic products that are best for with an exclusive product range that caters to
babies, their mothers, grandparents, baby care, haircare, skincare, and more with
over 140 natural products under its umbrella.
and others
 Mamaearth – Competitors
1. The Moms Co. - This is a brand that offers a range of natural and toxin-free personal care
products for moms and babies.

2. Wow Skin Science - This is a brand that offers a range of natural and organic personal care
products for skin, hair, and body care.

3. Plum Goodness - This is a brand that offers a range of natural and vegan personal care
products for skin, hair, and body care.

4. Forest Essentials - This is a brand that offers a range of luxury Ayurvedic personal care
products for skin, hair, and body care.

5. Biotique - This is a brand that offers a range of natural and Ayurvedic personal care products
for skin, hair, and body care.
•
 Mamaearth – Acquisitions

The company acquired the other two brands on December 24, 2021.

Acquiree Name Acquired Date Price

Dr Sheth's for Indian Skin May 16, 2022 28 crore

BBlunt February 14, 2021 -134 crore

Mompresso December 24, 2021 -

Mompresso MyMoney December 24, 2021 -

 Mamaearth Financials

Mamaearth drew Rs 943 core in revenues in 2022 compared to Rs 461 crore in revenues in
FY21, which shot up 2X times posted in the last fiscal.
 Mamaearth Marketing Strategy
• Influencer Ma
• Brand Endorsement:
• Digital Ads
• Enhancing Customer Base
• Concentrate on Digital Platforms
• Brand Message
• Social Media Marketing
• Brand Endorsement
• Word of Mouth
• TV Commercials
• YouTube Marketing
Mission and Vision
Mission
 To provide safe, natural, and toxin-free
personal care products for people of all
ages, while also promoting sustainability
and environmental responsibility
 Mamaearth also aims to raise awareness
about the harmful effects of chemicals in
personal care products and to promote a
healthier lifestyle
 "Plant Goodness Initiative," the
company has pledged to plant a million
trees by 2025,
Vision
 Mamaearth is a consumer goods company
that is focused on creating natural, safe, and
eco-friendly pers
 Mamaearth is committed to using only
natural and organic ingredients that are free
from harmful chemicals like parabens,
sulfates, and mineral oilsonal care products
for babies, kids, and adults.
 The company donates 1% of its annual
revenue to support the education of
underprivileged children in India through its
"Plant Goodness" initiative.
 Strengths of Mamaearth
Quality Meals & Product Innovation
Reliable Suppliers
Quick & Fast Delivery System
Pricing Range
Customer Services
Strong Brand Equity
SWOT
Analysis
Opportunities of Mamaearth
New Environment Policies
Demographic Changes
Population Of Asian Countries
New Preferences
Lower Inflation Rate
Weaknesses of Mamaeart
Low Number of Outletsh
Franchise Related Issue
Operational Difficulties
Need Of High Technology
Net Income
Threats of Mamaearth
Direct And Indirect Competition
Regulated Pressures
High Cost
Lack Of Long Term Contracts With Suppliers
Health Awareness And Consciousness Trends