Chapter 9

knowing your audience

By: NOURELDIN MOHAMED

8cig

SUPERVISED BY: M.R

MAHMOUD MOURAD
Agenda
What is knowing your audience

7 Steps to Know Audience Well

What is important to know about

your audience

Topic five

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Knowing your audience

Knowing your audience involves understanding

others, and their perspectives, to see if they
understand your words, examples, or the frames
of reference you use to communicate your
experiences, points, and conclusions. Ask
yourself when you last had a miscommunication
with someone.

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STEPS TO KNOW YOUR
AUDIENCE WELL
1.Review any current data and analytics

2.Look to previous successes among your audience

3.Create buyer personas

4.Conduct surveys

5.Keep an eye on your competitors

6.Monitor audience feedback, comments, and engagements

7.Experiment
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with content and updates to your products and services
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What is important to Why is knowing your audience important? Knowing your
audience helps you figure out what content and messages
know about your people care about. Once you have an idea of what to say,
audience knowing your audience also tells you the appropriate tone and
voice for your message.

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Thank You END

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