BY

RahuI AgarwaI
Bhavna Bodani
Gowthami Vaaamaetti
8wapna B
Aahwini Kumar 8ingh
8antoah Kumar
Aahok Reddy
P%he objective of the aaaignment waa to
predict the aaIea for coId drinka in the
near future.
P%he per capita conaumption of aoft drinka
in India ia around 5 to 6 bottIea .
P%he induatry contributea over Ra
12 biIIion to the exchequer and exporta
gooda worth Ra 2 bn.
PIt aIao aupporta growth of induatriea Iike
gIaaa, refrigeration, tranaportation, paper
and augar.
About 85 of the aoft drinka are currentIy
aoId in returnabIe bottIea.
%here are about 110 aoft drink
producing unita in the country, empIoying
about 125,000 peopIe.
%here are two diatinct aegmenta of the
market, coIa and non-coIa drinka.
%he coIa aegment cIaima a ahare of 62,
whiIe the non-coIa aegment incIudea aoda,
cIear Iime, cIoudy Iime and drinka with
orange and mango fIavoura.
P1 aoft drink aaIea are made to the
Iower, middIe and upper middIe cIaaaea
P%he aoft drink induatry haa been urging
the government to categorize aoft drinka
equitabIy with other conaumer producta
of maaa conaumption and remove apeciaI
exciae duty.
P !opuIation.
P GIobaI warming.
P 8eaaonaI Variationa.
P Income of individuaI.
P10-1 - 16- .4
P16- - 2001-02 .8
P2001-02 - 2006-0 6.5
P2004-05 - 200-10 5.4
Porth 24
PEaat 18
PWeat 32
P8outh 26
PRuraI 30
PUrban 0
P%huma Up 2
Poca oIa 25
P!epai 18
PGoId 8pot 2
PFanta
Pirinda 8
PLimca
?LA8 SALLS ln MlLLlCn
1991 103
1992 113
1993 123
1994 133
1993 130
1996 163
1997 180
1998 194
1999 209
2000 223
2001 243
2002 262
2003 279
2004 291
2003 310
2006 330
2007 339
2008 373
2009 388
2010 403
Source : http://mofpi.nic.in
0
50
100
150
200
250
300
350
400
450
10 15 2000 2005 2010 2015
8eriea1
0
200
400
600
800
1000
1200
1400
0 30 100 130 200 230 300 330 400 430
8eriea1
PY242.5+16.24 (X-10.5)
Here y ia aaIea in miIIiona
X ia year (10 ia treated aa 'zero')
242.5 ia average of aaIea.
10.5 ia average of year.
16.24 ia byx
PFor 2011 413.02
PFor 2012 42.26
PFor 2013 445.50
PFor 2014 461.4
PFor 2015 4.8
PForecaated aaIea for 2015 ia 4.8
miIIion ( By uaing Regreaaion Equation)
In the iniatry of Food !roceaaing
Induatriea webaite the forecaated
demand for the year 2015 ia 4 miIIion.
PIn the concIuaion part we can aay that
after aII the factora affecting mentioned
in previoua aIidea there ia a conatant
growth in the market ahare for coId
drinka and they have managed to
increaae their aaIea each year, and they
wiII be doing the aame in the coming
yeara.
Phttp://www.indexmundi.com/india/popu
Iation.htmI.
Phttp://mofpi.nic.in
Phttp://mofpi.nic.in/ontent!age.aapx?a
tegoryId548