Process and different rules of Public

Relations
What is Public Relations?
 Public Relations are the management function that
identifies,establishes and maintains mutual beneficial relationship
between An organization and various publics and whom its success
and failure depend.
 According to British Council of the Institution of Public Relations,
“PR is the deliberate, planned and sustained effort to establish and
maintain mutual understanding between an organization and its
Public.”
 According to Public Society of America, “Public Relations is a
philosophy and function of management expressed in politics and
practices which serve the public to secure its understanding and
goodwill.”
Process of Public Relations:
 Process of PR, understandably implies a series of steps but essentially
quality is in focus.

Process of PR

Fact Finding Planning Communication Research Evaluation

 Fact
FactFinding:
Finding
 A PR particularly after joining must understand the corporate objectives, know
various publics. It has to find out the problem and challenges, strength and
weakness of the organization by personal as well as collective efforts.

Planning:

 There are at least four primary reason for planning PR programmes.

1. To estimate cost and man hours involved.
2. To decide priorities among multiple Of
operations
3. To target for PR operations.
4. To consider the feasibility of carrying out the
intended objectives according to available
  Using photographs
 External media

Tools of
 Working with
 Internet media individual group
 Using advertising
 Media relations
PR  Other publicity

 Community  Direct method of

Relations communication

 Government
Relations
 External Media

Traditional
Newspaper Radio Magazine Television Film media
 Newspaper

Though Broadcast media became the Predominant influence in our

society, the newspaper retains a powerful position through the
newspaper many information of PR able to reach many external
publics of a organization

Radio
Radio is primarily a medium of news and entertainment With
commentaries talk shows and debate. In India, where many people
lived in village. For this the way to reach rural audience are:
• Through news and information
• Through entertainment and programmes
• Through feature programmes
 Television
Television is now the most pervasive and most influential
medium of mass communication. TV has impact and
realism is welcomed everywhere and is readily available as
a publicity medium for PR practitioners.

Magazine
Magazine are an important medium for product news
feature stories, and pictorial publicity. Which awarded
space to till a complete story are particularly suitable for
service or educational publicity articles