BYD Brand

Enhancement Plan
Presenter:
Content 1. Company Overview

2. Market Analysis

3. Brand Positioning and Global Expansion

4. Marketing & SWOT Analysis

 Section 1
Company Overview
 History and Background of BYD

Founding and Early Days
BYD was founded in 1995 by Wang Chuanfu, with a
focus on rechargeable batteries. Wang's academic
background and early work in battery research laid the
groundwork for the company's future.
Shenzhen as a Strategic Location
Situated in Shenzhen, a city known for its innovation and
manufacturing, BYD leveraged the local industrial
ecosystem to grow.
Diversification and Vertical
Integration
BYD has expanded into various industries, including
automotive, rail transit, new energy, and electronics. Its
vertical integration across key components gives it a
 Section 2
Market Analysis
Relying on China's Industrial Chain Advantages
for Cost-Effective Production and Innovation

Leveraging China's Industrial Chain Seizing Opportunities in the NEV

Advantages Market
BYD capitalizes on China's robust industrial chain to reduce BYD aims to replicate the success of Chinese mobile phone brands in
production costs and foster innovation in the NEV sector. the EV market, leveraging China's industrial chain advantages to
accelerate its development and competitiveness.
 Section 3
Brand Positioning and Global Expansion
Brand Positioning to Enhance Brand Awareness
Strategic Brand Positioning
BYD's diverse brand matrix, including its latest sub-brand FANG
CHENG BAO, caters to unique consumer needs and enhances brand
awareness.
Global Expansion and Market
Penetration
BYD's strategic brand positioning, product diversification, and market
engagement differentiate it from competitors, allowing it to penetrate
various markets and establish a strong global presence.
 Section 4
Marketing & SWOT Analysis
 SWOT Analysis

Strengths Weaknesses Opportunities

BYD's technological expertise, diverse product Challenges include inadequate brand recognition in global The growing emphasis on sustainability and the
offerings, and global reach position it as a leader in the markets and competition from well-established brands. expansion of the NEV market present significant
NEV market. growth opportunities for BYD.
 Marketing Strategies

01 02 03
Innovation and Global Expansion Brand Equity and
Diversification BYD's global reach and commitment to Recognition
sustainability position it for continued growth
BYD's focus on innovation and and expansion in international markets. BYD's strong brand equity and recognition,
diversification across various industries and both within China and globally, contribute to
product lines sets it apart in the competitive its competitive advantage and market
NEV market. positioning.
 Market Positioning and Recognition

01 02
Market Positioning Global Recognition
BYD has strategically positioned itself as a leader in the NEV market, BYD's recognition as a global leader in the EV and renewable energy
leveraging its technological innovation and diversified product offerings to sectors underscores its commitment to sustainability and innovation,
stand out in a competitive landscape. solidifying its market position and brand recognition worldwide.
 Innovation Ecosystem Design

01 02
Vision and Strategy Innovation Culture
BYD's strategic vision aligns with long-term goals and market trends, BYD's innovation culture fosters a dynamic and forward-thinking approach
driving its innovation ecosystem design and brand enhancement efforts. to business, enabling it to overcome challenges and seize opportunities in
the rapidly evolving NEV market.
 Conclusion and Recommendations
01
Conclusion
BYD's strategic brand enhancement plan, leveraging China's industrial
chain advantages and a commitment to innovation and sustainability,
positions it for continued growth and leadership in the global NEV market.
02
Recommendations
BYD should continue to focus on innovation, diversification, and strategic
brand positioning to enhance its market presence and brand equity.
Additionally, expanding its global footprint and strengthening its brand
recognition in key markets will be crucial for future success.
Thank You
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