Influencers - marketing

Amalie P, Amalie R, Frederikke og Josefia

What is an influencer?

• Big following on social media

• Influencers share stuff online
• Their followers trust their opinions
• Big impact
How have the roles of
influencers changed in
India the past few
years?
• 90% of users on Instagram follow a business
• The role of influencers have changed
• Loyal audiences
• Collborating with brands
• Different types of influencers
• Bhuvan Bam (comedian)
• Aashna Shroff (fashion blogger)
• Influencers play a crucial role in marketing products
• using their platforms to raise awareness about social issues
• Ankita Chhetri (fashion and lifestyle influencer)
What is the Amazon
Influencer Program?

• Runed by Amazon
• It allows influencers to
suggest products they like
• The influencers earn a
commission
• Recommending products to
their followers on social
media
• They can show off their
favorite products to their
followers
How does
Myntra engage
with influencers?
• Engages with influencers
• Boosting brands
• Micro influencers (10K-50K)
• "Style Squad"
• Brand awareness
• Key metrics
In what ways does
Instagram help
influencers?
• They have a cool place to share their stuff
• Lot of features
• Influencers can reach lots of people
• They can see how well they are doing on
social media
In what ways does Instagram
and other social media have a
negative impact on the
influencers

• social media is a prime and fantastic

place for influencers
• time-consuming
• FOMO