Tourism Recovery Power Point

Lesson
Grade 12 Term Week 1&2
(Famous World Icons and Attractions)
2020
 FAMOUS WORLD ICONS
AND TOURIST ATTRACTIONS
What to Study
THE DIFFERENCE BETWEEN A
TOURIST ATTRACTION AND AN
ICON
 TOURIST ATTRACTION
 Could be anything that causes tourists to 
visit a destination / place of interest
 Man-made or an event
 Attractions in a country may not be well-
known
 Some are national / provincial
ICON
A significant feature of a country, makes
that country world famous
 It is often of value to the human race
due to its unique characteristic
 Icons are known and easily recognised
globally
 Symbolic of the country
 Has value for Tourism – ‘have to see’
 In many cases UNESCO heritage sites
 FAMOUS WORLD ICONS
AND ATTRACTIONS

What to Study
The icon’s Country, city, Natural Outstanding What it Economic Profile and
full name town, area – or man characteristic looks like/ Significanc stats of
– correct situated and made / reason why brief e tourists
spelling location on it is an icon/ descriptio How does The types
the world history n and it of tourists
map picture contribute that will
to the visit
economy
The symbols for UNESCO – The organization The symbols are used to show when
responsible for World Heritage Sites a tourist attraction or site is a World
Heritage Site
 r Att ra c ti o n ?
I co n o
• A place or thing that is known Characteristics
worldwide
• It is immediately linked to a of
country, region, province or
town where it is situated Famous
• It is a very important asset to
the tourism industry of the World
region because it may attract
many international tourists Icons
• It increases the attractiveness
of the entire destination
 REASONS WHY SPECIFIC TOURISM ATTRACTIONS ARE REGARDED AS ICONS

 Tourists make time to explore unique features on their tour such as icons
 An icon is a significant feature of a country that makes that country
famous
 Tourism attractions become famous when they are unique and of value to
the humanity
 People are amazed by icons and interested in experiencing something
different/unique
 Tourists are interested in how an icon was created
 Some icons give people a sense of identity and belonging
 A tradegy has sometimes lead to its creation
 It interests people because of its ability to withstand destruction
 • Icons attract tourists, they want to see what
other people told them or wrote about and
can result in economic growth that will also
The depend on political stability of the country
and infrastructure available

economic • Tourists need suitable transport,

accommodation, guides or retail outlets to
buy souvenirs.
significance • Attractions and icons are used on covers of
books, in movies, magazines and become
of icons well-known, thus the icons are used as pull
factors (they use the fact that it is well known
to attract tourists). Thus a popular icon can
make a significant contribution to a country
or an area.
• The multiplier effect also relates to the use of
icons to attract tourists, therefore the whole
area will benefit.
• BUT it can also cause negative effects such
as overuse and pollution
• The country earns foreign exchange from international tourists.
National Department of Tourism plays important roles here.
Answers-
• The government will have extra revenue e.g. taxes such as
airport tax, VAT etc.
Some
• It creates local job and business opportunities
factors that
• Multiplier effect – new money brought into the economy and lots
of people benefit. It creates large numbers of jobs which result
influence the
in workers earning an income that they would not have had
otherwise.
economic
• Improved infrastructure will benefit the country and local people

significance
• Leads to increased regional developments especially in isolated
or rural areas.
POSSIBLE NEGATIVE IMPACTS OF ICONS
FOR A COUNTRY/AREA

• Too much emphasis on icons can lead to non-sustainable …

• tourism
• Too much travel leads to excessive carbon e…
• emissions
• Additional traffic control measures can lead to frustration of local p…
• people
• Harm the natural e…
• environment
• Negative social impact on the local c…
• community
 • Different types of tourists will visit specific icons
or attractions.
Profile of • It is influenced by interests, age, professions,
budget and location of the icon
tourists • Sometimes tourists have a religious
identification with icons
that will • Isolated icons can attract tourists in the higher
income group

visit •
•
Adventurous young tourists
UNESCO World Heritage list – list of cultural

icons and physical places that have international

value and have been protected for its cultural,
religious or natural importance.
• Why is it important? Businesses must
understand the needs and wants of tourists in
order to aim their marketing at the specific type
of tourist.
 • The countries or cities monitor the
number of visitors per day/ month and
year and use these statistics.
• The number of tourists visiting icons
Statistics are used to plan:
– The marketing strategies
of tourists – The time and level of maintenance
and upkeep of the icon e.g. have
visiting the more tourists in summertime then
they can do maintenance in
icons wintertime
– Restrictions to protect the icon
from possible damage e.g. only a
certain number of tourist allowed
per day to visit Machu Picchu to
prevent damage to the structures.
 SUMMATIVE WORKSHEET
PICTURE NAME OF ICON CONTINENT/ SHORT REASON FOR
CITY/PLACE DESCRIPTION BEING AN
ICON
 EXAMPLE

PICTURE NAME OF ICON CONTINENT/ SHORT REASON FOR

CITY/PLACE DESCRIPTION BEING AN ICON
Taj Mahal Asia, india,Agra Built by the Unique marble
Emperor for his architecture.
beloved wife One of the most
beautiful
buildings.

Statue of Christ South America A statue of Symbol of

the Redeemer Christ built on Christianity
Corcovado
mountain,
overlooking the
city of Rio de
Janeiro