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H O M E APPLIANCES INDUSTRY

IN INDIA (2023 - 2028)

D omain: N EO

Base Year: 2022

Study Period: 2019-2028

Market Intelligence/Advisory

H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


1.2 STUDY ASSUMPTIONS A N D MARKET DEFINITION

BASE YEAR, REVIEW,


BASE CURRENCY FORECAST TERMS PRIMARY RESEARCH
A N D FORECAST PERIOD
The base currency is considered as The base year is identified based M arket size estimations for D istribution of the
the United States Dollar (USD). on the availability of annual reports the forecast years are in real primary interviews conducted is
Conversion of other currencies is and secondary research Nominal
terms. values are only considered. the regional
based on share of the market and
based on the average exchange information. The base year Inflation is not to be considered. the presence of key players in each
rates of the respective review period considered for this study is 2022. of the demographics pertinent in
years. The exchange rate The review period considered for the market studied.
conversion for the forecast period this study
2019 is from
to 2022. The CAGR is for the
is determined according to the period 2022-2028.
base conversion rates.
year’s

Note: Company revenues are mentioned as per the fiscal year in the H Q of the company, and currency conversion is as per the account closure date of the
company.

MARKET DEFINITION

PRO D UCT Home appliances

GEO GRAPHY India

2 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET OVERVIEW
H O M E APPLIANCES MARKET, REVENUE IN USD BILLION, INDIA, 2019-2028 • The Indian home appliances market was valued at USD 77.74 billion in 2023. It is
expected to reach USD 127.07 billion by 2028, registering a CAGR of 5 . 7 0 % during
CAGR (2019-2028): 5 . 7 0 % 2020- 2028.
• This increase in India's consumer market demand is primarily driven by rising
disposable income in Indian households, increasing urbanization, and easy credit
availability, which results in increased purchasing power.
• Rising electrification in rural areas, as well as the growing influence of social media and
the popularity of online sales, are all expected to drive up demand.
• Aside from rising income levels, other important factors include changing consumer
behavior and shifting spending patterns. Today's Indian consumers seek to improve
their homes and lifestyles through global brands and experiences.
• These radical demographic shifts, fueled by discounts during the festive season for
home appliances, are expected to further transform India's consumer durables and
electronics market. The current subpar penetration levels for consumer durables and
electronics products, such as air conditioners, washing machines, and refrigerators,
when compared to the global average, also highlight the significant headroom for
future growth.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

3 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET OVERVIEW
• Increasing market penetration has traditionally been a key driver of sales growth for many home appliance products.
There is a significant opportunity for companies to capitalize on the enormous potential, particularly in India’s semi-urban
and rural markets. The government's push for infrastructures, such as roads, rail, and power supply, is helping to bridge
the urban-rural divide.
• Companies are looking to replicate the success of mobile phones in the white goods segment, taking advantage of
rapidly improving infrastructure. Today's consumers, on the other hand, are well-informed and value their money.
Multinational corporations worldwide are forced to develop products that can cause simple behavioral changes, increase
demand, and create business value.
• Existing players realize that it is no longer enough to simply achieve scale. It is also critical to make consumption more
sustainable and relevant to consumers by redesigning products and services to meet the needs of local markets.
• Home appliance manufacturers are racing to meet this growing demand with a diverse range of highly creative and
reasonably priced electronic, home, and kitchen appliances. As part of their ongoing effort to meet rising demand,
brands focus more on the distribution network.
• Household goods and technological gadgets are in high demand in major cities, and a similar pattern can be found in tier
II and tier III cities. Smart, cost-effective appliances with a creative twist are also in high demand in metropolitan areas.
Tier III cities saw nearly twice as much traffic as metros in terms of electronic devices as several employees from top
metros returned to their hometowns due to an extended WFH scenario, resulting in increased demand from smaller
cities.

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

4 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET DRIVERS A N D RESTRAINTS

DRIVERS RESTRAIN TS

HIGH

IM PA CT RISE IN DISPOSABLE I NCO M E


RISE IN USAGE OF SMART H O M E APPLIANCES

RISIN G PRICES OF RAW


INCREASE IN ONLINE SALES
MATERIALS

REPAIR A ND MAINTENANCE COSTS

LOW
DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT
IM PAC
T SHORT TERM LONG TERM
Source: Mordor Intelligence

5 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET DRIVERS

Rise in Usage of Smart Home Appliances


• As the adoption of smart gadgets and home appliances grows across price bands and
product types, Indians are increasingly talking to their devices. As a result, while voice
commands are not new, their use is increasing in tandem with smart home adoption,
aided by including vernacular Indian languages in their interfaces.
• Rapid technological advancements and modern lifestyles are expected to accelerate
the adoption of intelligent home appliances. Consumers who are tech-savvy are aware
of the latest technologies and are willing to invest in connected home solutions that will
make their lives easier and less stressful.
• To meet people's new lifestyles, smart home appliance makers are introducing
products such as smart water purifiers, water heaters, and so on, and we will see a
surge in the adoption of connected devices at home over the next few years.
• The growing need to be able to do everything from anywhere has boosted the IoT
consumer appliances market in India. Enabling IoT technology can now be found in all
home appliances.
• The demand for smart tech gadgets and home devices is increasing by the day. People
are now effectively purchasing smart home gadgets because the new generation of
Indians has a certain level of knowledge. The use of virtual assistants such as Amazon
Alexa, Echo Dot, Google Home, and others, as well as smart home lighting systems,
smart home hubs, and a variety of other smart home devices, are all on the rise.

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

6 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET RESTRAINTS
RISING PRICES OF RAW MATERIALS
• Prices for air conditioners and refrigerators have risen in the new year as consumer durables
manufacturers pass on the impact of rising raw material costs and higher freight charges to
customers.
• Panasonic, which has already raised prices for air conditioners by up to 8%, is considering
further increases. It is also considering a similar move for household appliances. Air
conditioners have already seen an 8 % price increase, which could increase further depending
on commodity and supply chain costs.
• LG, a South Korean consumer electronics company that has also raised home appliance prices,
stated that a constant rise in input raw material costs and logistics costs is a concern.
• XXXXX
• XXXX
• XXX

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Source: Mordor Intelligence

7 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


INDUSTRY ATTRACTIVENESS - PORTER'S FIVE FORCES ANALYSIS

BARGAINING POWER OF THREAT OF SUBSTITUTE • Porter’s five forces model studies the five identified competitive
SUPPLIERS PRODUCTS A N D forces that shape every industry and market in order to determine the
SERVICES intensity of the competition and the profitability and attractiveness of
the industry.
• The objective of the growth strategy should be to adapt to these
XX XX competitive forces in a manner that may improve the position of the
organization.
• In the study, Porter’s five forces are analyzed by considering the
factors influencing each force and quantifying the factors through
primaries and quantitative analysis.
INTENSITY OF • The quantified factors are further mapped out to derive the impact of
CO M PETITIVE RIVALRY each force on the competitive dynamics.
XX

XX XX

BARGAINING POWER OF
BUYERS THREAT OF N E W ENTRANTS

Source: Mordor Intelligence

8 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


INSIGHTS INTO GOVERNMENT REGULATIONS A N D INITIATIVES IN THE MARKET

• India has the advantage of a highly skilled workforce that is available at a lower cost. This point, combined with the fact that English is a widely spoken language, entices companies
to consider India a location for establishing manufacturing units.
• India has FTAs with several countries, including Singapore, Thailand, and ASEAN. Under the FTA, each country is required to gradually reduce and eventually eliminate tariff rates on
the goods of the other country (including electronic goods) according to predetermined implementation timelines.
• For example, India's FTAs with production-driven economies result in finished products from these countries being imported into India at a lower cost than manufacturing the same
products in India. Because of this factor, in most cases, components of finished products are subject to import duties at rates higher than those applicable to finished products. Thus,
FTAs have contributed to the decline of product manufacturing in India.
• Due to the evolving nature of compliances prescribed by the government in recent years, the Appliances and Consumer Electronics (ACE) sector has seen an increase in cost burden.
This cost burden is ultimately passed on to the consumer, making the products unaffordable and reducing demand.
• Following are a few of the compliance elements:
o BEE Star rating compliance: A large segment of electronic durables, such as air conditioners, refrigerators, geysers, and color televisions, are subject to the mandatory
Standards and Labeling Programme implemented by the Ministry of Power's Bureau of Energy Efficiency (BEE). This has been done in order to limit rising electricity demand by
introducing energy-efficient, environment-friendly, and cost-effective appliances. While it is critical for consumer appliances in India to continue to innovate in order to remain
energy efficient, the industry believes that BEE is 'pushing too fast, too ahead' in its aggressive push toward annually changing stringent standards.
o BIS testing and certification: As part of the Indian government's push for quality control, the ACE sector is required to have its appliances tested and certified by the Bureau of
Indian Standards. One of the industry's challenges is the delay in testing and certification of products due to a limited number of BIS-approved labs in India. The rising cost of
compliance due to increased fees raises the cost of production for the organized sector.

9 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


IMPACT OF COVID-19 O N THE MARKET

• COVID-19 was an unprecedented worldwide public health disaster that had impacted nearly every business. The long-
term impacts are expected to have an influence on industry growth throughout the forecast period. COVID-19 has
resulted in changes in consumer behavior and demand, purchasing patterns, supply chain re-routing, the dynamics of
current market forces, and considerable government involvement.
• International transportation limitations affected the supply chain, logistics, imports and exports, and so on, hurting the
performance of enterprises in the country.
• COVID-19 had a massive impact on people's lives, such that it now drives the purchasing decisions of the majority of
people. Even though the pandemic has had a negative impact on global economies and societies, certain sectors have
survived and thrived. One of them is the consumer electronics industry.
• During the second COVID-19 wave, the Indian consumer goods sector demonstrated resilience, clocking a steady 16.1%
CAGR in 2020 and 2021.
• XXXXX
• XXXX
• XXX

10 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


CREDENTIALS ABOUT US

MARKET SEGMENTATION

1. By Product Type
5. Juicers and Hand Blenders
1. Large Home Appliances
6. Vacuum Cleaners
1. Refrigerators
7. Other Small Home Appliances
2. Freezers
3. Washing Machines
2. By Distribution Channel
4. Air Conditioners
1. M ulti-brand Stores
5. Microwave Ovens
2. Exclusive Stores
6. Dishwashers
3. Online
7. Other Large Home Appliances
4. Other Distribution
2. Small Home Appliances
Channels
1. Water Purifiers
2. Food Processors
3. Mixers and Grinders
4. Grillers and Sandwich Makers

11 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


M A R K ET SE G M E N TATIO N - BY PRODUCT
TYPE
H O M E APPLIANCES MARKET, MARKET H O M E APPLIANCES MARKET, VALUE IN USD MILLION, BY APPLIANCES TYPE, INDIA, 2019-2028
SHARE (%), BY PRODUCT TYPE,
INDIA, 2022
CAGR (%)
TYPE 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
(2022-
2028)

Large Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances

Small Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Large Home Appliances

Small Home Appliances


MARKET SEGMENTATION - BY LARGE H O M E APPLIANCES
H O M E APPLIANCES MARKET, MARKET H O M E APPLIANCES MARKET, VALUE IN USD BILLION, BY LARGE H O M E APPLIANCES, INDIA, 2019-2028
SHARE (%), BY LARGE H O M E APPLIANCES,
INDIA, 2022 CAGR (%)
APPLIANCES 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
(2022-
2028)

Refrigerators XX XX XX XX XX 10.57 10.92 11.42 16.08 16.82 3.4%

Freezers XX XX XX XX XX 1.55 1.58 1.63 1.68 1.73 2.85%

Washing Machines XX XX XX XX 2.4 2.5 2.6 2.7 2.81 2.92 4.1%

Air Conditioners XX XX XX XX XX XX XX XX XX XX XX

Microwave Ovens XX XX XX XX XX XX XX XX XX XX XX
Refrigerators Freezers

Washing M achines Air Conditioners


Dishwashers XX XX XX XX XX XX XX XX XX XX XX
Microwave Oven Dishwashers

Other Large Appliances


Other Large Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances

Copyright © 2023 Mordor IntelligenceTM


MARKET SEGMENTATION - BY SMALL H O M E APPLIANCES
H O M E APPLIANCES MARKET, MARKET SHARE H O M E APPLIANCES MARKET, VALUE IN USD MILLION, BY SMALL H O M E APPLIANCES,
(%), BY SMALL H O M E APPLIANCES, INDIA, INDIA, 2019-2028
2022
CAGR (%)
APPLIANCES 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
(2022-
2028)

Water Purifiers XX XX XX XX XX XX XX XX XX XX XX

Food Processors XX XX XX XX XX XX XX XX XX XX XX

Mixers and Grinders XX XX XX XX XX XX XX XX XX XX XX

Griller and Sandwich


XX XX XX XX XX XX XX XX XX XX XX
Makers

Water Purifiers Juicers and hand


XX XX XX XX XX XX XX XX XX XX XX
Food Processors Blenders
Mixers and Grinders
Griller and Sandwich Maker
Juicers and Hand Blenders Vacuum Cleaners XX XX XX XX XX XX XX XX XX XX XX
Vaccum Cleaners
Other Small Home
Appliances Other Small Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances

Source: Mordor Intelligence DETA ILED LYSI WILL E PRO VIDED I N THE FULL ORT
ANA S B REP

14 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


M A R K ET SE G M E N TATIO N -
REFRIGERATO RS
H O M E APPLIANCES MARKET, VALUE IN USD MILLION, REFRIGERATORS, • The refrigerators segment of the market studied was valued at -= million in 2022. It is
INDIA, 2019-2028 expected to reach XX million by 2028, witnessing a CAGR of X X % during the forecast
period.
CAGR (2019-2028): X X %
• Consumers are buying smart refrigerators because of India's growing urban
population and changing lifestyle. The majority of sales are generated in urban areas.
Refrigerator demand in India is being driven by developing urban areas and high-
income individuals.
• In most homes, a refrigerator is an essential part of the kitchen. It is regarded as a safe
and convenient method of storing perishable foods and beverages. The rise in
perishable goods and beverages is also propelling the Indian refrigerator market
forward.
• On white goods, state governments provide a capital subsidy, stamp duty exemption,
interest subsidy, tax reimbursement, and electrical duty exemption. Refrigerator
demand is driven by these factors. The make-in-India movement is increasing the
market supply of refrigerators.
• In 2020, specialty stores held X X % share of the market. To avoid product returns,
Indian consumers prefer to buy products by trying a demo or touching them. The
product is widely available in specialty stores and can be checked for quality, size,
and requirements. Instant access to after-service parts and the ability to contact the
seller with problems are also advantages. These factors are propelling this segment's
growth.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

15 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET SEGMENTATION – WATER PURIFIERS
H O M E APPLIANCES MARKET, VALUE IN USD MILLION, WATER PURIFIERS, • The water purifiers segment of the market was valued at USD XX million in 2022. It is
INDIA, 2019-2028 expected to reach USD XX million by 2028, witnessing a CAGR of X X % during the
period (2022-2028).
CAGR (2022-2028): X X %
• The water purifier market in India is one of the largest in Southeast Asia. Rapid
industrialization and the increased use of pesticides have degraded the country's
naturally available water and contaminated bodies of water such as lakes and rivers.
• This has increased the demand for water purifiers in the residential and industrial
sectors to meet the demand for clean water. Aside from that, the deterioration of
water quality and rising consumer awareness about safe water consumption are
positively impacting the market. Furthermore, as technology advances, manufacturers
are introducing newer models of purifiers, such as the polisher module, which can
remove chlorine and inorganic compounds such as arsenic.
• Manufacturers of water purifiers are concentrating and investing in the development
of technologically advanced and one-of-a-kind water purifiers. In Indian households,
smart water purifiers with a multi-stage filtration process and an easy-to-use interface
are becoming increasingly popular. These innovative water purifiers not only remove
harmful contaminants from water but also monitor and adjust water usage based on
the needs. These are also outfitted with a variety of useful features, such as cleaning
and maintenance alerts and notifications. These developments entice prospective
buyers, resulting in the growth of the Indian water purifier industry.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

16 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET SEGMENTATION – FOOD PROCESSORS
H O M E APPLIANCES MARKET, VALUE IN USD MILLION, WATER PURIFIERS, • The water purifiers segment of the market was valued at USD XX million in 2022. It is
INDIA, 2019-2028 expected to reach USD XX million by 2028, witnessing a CAGR of X X % during the
period (2022-2028).
CAGR (2022-2028): X X %
• The water purifier market in India is one of the largest in Southeast Asia. Rapid
industrialization and the increased use of pesticides have degraded the country's
naturally available water and contaminated bodies of water such as lakes and rivers.
• This has increased the demand for water purifiers in the residential and industrial
sectors to meet the demand for clean water. Aside from that, the deterioration of
water quality and rising consumer awareness about safe water consumption are
positively impacting the market. Furthermore, as technology advances, manufacturers
are introducing newer models of purifiers, such as the polisher module, which can
remove chlorine and inorganic compounds such as arsenic.
• Manufacturers of water purifiers are concentrating and investing in the development
of technologically advanced and one-of-a-kind water purifiers. In Indian households,
smart water purifiers with a multi-stage filtration process and an easy-to-use interface
are becoming increasingly popular. These innovative water purifiers not only remove
harmful contaminants from water but also monitor and adjust water usage based on
the needs. These are also outfitted with a variety of useful features, such as cleaning
and maintenance alerts and notifications. These developments entice prospective
buyers, resulting in the growth of the Indian water purifier industry.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

17 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET SEGMENTATION – MIXERS & GRINDERS
H O M E APPLIANCES MARKET, VALUE IN USD MILLION, WATER PURIFIERS, • The water purifiers segment of the market was valued at USD XX million in 2022. It is
INDIA, 2019-2028 expected to reach USD XX million by 2028, witnessing a CAGR of X X % during the
period (2022-2028).
CAGR (2022-2028): X X %
• The water purifier market in India is one of the largest in Southeast Asia. Rapid
industrialization and the increased use of pesticides have degraded the country's
naturally available water and contaminated bodies of water such as lakes and rivers.
• This has increased the demand for water purifiers in the residential and industrial
sectors to meet the demand for clean water. Aside from that, the deterioration of
water quality and rising consumer awareness about safe water consumption are
positively impacting the market. Furthermore, as technology advances, manufacturers
are introducing newer models of purifiers, such as the polisher module, which can
remove chlorine and inorganic compounds such as arsenic.
• Manufacturers of water purifiers are concentrating and investing in the development
of technologically advanced and one-of-a-kind water purifiers. In Indian households,
smart water purifiers with a multi-stage filtration process and an easy-to-use interface
are becoming increasingly popular. These innovative water purifiers not only remove
harmful contaminants from water but also monitor and adjust water usage based on
the needs. These are also outfitted with a variety of useful features, such as cleaning
and maintenance alerts and notifications. These developments entice prospective
buyers, resulting in the growth of the Indian water purifier industry.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

18 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


MARKET SEGMENTATION – GRILLER & SANDWITCH MAKERS
H O M E APPLIANCES MARKET, VALUE IN USD MILLION, WATER PURIFIERS, • The water purifiers segment of the market was valued at USD XX million in 2022. It is
INDIA, 2019-2028 expected to reach USD XX million by 2028, witnessing a CAGR of X X % during the
period (2022-2028).
CAGR (2022-2028): X X %
• The water purifier market in India is one of the largest in Southeast Asia. Rapid
industrialization and the increased use of pesticides have degraded the country's
naturally available water and contaminated bodies of water such as lakes and rivers.
• This has increased the demand for water purifiers in the residential and industrial
sectors to meet the demand for clean water. Aside from that, the deterioration of
water quality and rising consumer awareness about safe water consumption are
positively impacting the market. Furthermore, as technology advances, manufacturers
are introducing newer models of purifiers, such as the polisher module, which can
remove chlorine and inorganic compounds such as arsenic.
• Manufacturers of water purifiers are concentrating and investing in the development
of technologically advanced and one-of-a-kind water purifiers. In Indian households,
smart water purifiers with a multi-stage filtration process and an easy-to-use interface
are becoming increasingly popular. These innovative water purifiers not only remove
harmful contaminants from water but also monitor and adjust water usage based on
the needs. These are also outfitted with a variety of useful features, such as cleaning
and maintenance alerts and notifications. These developments entice prospective
buyers, resulting in the growth of the Indian water purifier industry.

2019 2020 2021 2022 2023 2028


(est.) (f)

Source: Mordor Intelligence

19 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


2.3 COMPETITIVE LANDSCAPE
1. Market Concentration Overview
2. Company Profiles
6.2.1 Electrolux AB
6.2.2 Haier Electronics Group Co.
Ltd 6.2.3 LG Electronics
6.2.4 Samsung India Electronics Pvt.
Ltd 6.2.5 Whirlpool Corporation
6.2.6 Godrej
Group 6.2.7 Blue
Star Ltd 6.2.8
Voltas Ltd
9. IFB Home
Appliances
10. Hitachi
11. Midea
Group
12. Panasonic

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LG ELECTRO N ICS - OVERVIEW

CORE BUSINESS OFFERINGS


USD 66.77 billion (2022) H O M E ENTERTAINMENT
Global Revenue H O M E APPLIANCES A N D AIR
SOLUTIONS BUSINESS SOLUTIONS
VEHICLE C O M P O N E N T SOLUTIONS
www.lg.com DUNS NUMBER:68-829-8116

LG Electronics Inc. is a Korean firm that primarily


manufactures and sells electrical items. The company's
operations are divided into seven parts.
75,000+
Global Employees
Refrigerators, washing machines, air conditioners,
microwave ovens, cleaners, and other products are
available from the Home Appliance and Air Solution
(H&A) category.
Televisions (TVs), monitors, personal computers (PCs),
audio, and films are supplied by
1958
the Home Founded
Entertainment(HE)
Communication (MC) segmentsection.
sells mobile terminals.
The section LG TheInnotek Co. M obile
Ltd (Innotek) and its
subsidiaries produce camera modules, substrate
materials, motors, sensors, and light-emitting diodes
(LEDs).
Seoul, South Korea
Headquarters

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LG ELECTRONICS - OUTLOOK A N D STRATEGIES

OUTLOOK 2022 STRATEGIES

TECHNOLOGIES PARTNERSHIPS
Eight sister brands

LG ensures the items reach clients with a strong brand image and market awareness.
While entering new markets, each enterprise serves as a springboard for other firms
and protects the company's interests. The company's product line has expanded to
car components, air solutions, commercial electronics components, and many more.
LG's pricing strategy comprises mostly items with a decent profit margin. It contains a
wide range of items ranging in price from cheap to high. When the corporation first
Presence in 80 Countries
released its products in India, they were quite expensive. However, when it expanded
its manufacturing facilities, the product's pricing fell, resulting in a rise in the
company's sales volume.
LG's distribution channels are through local retailers. This was the company's
principal strategy. However, with the development of e-commerce, the company’s
products are offered through its website and other e-commerce platforms.

75,000+ employees

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LG ELECTRONICS - FINANCIALS

TOTAL REVENUES, IN USD BILLION, 2017-2022 GROSS PROFIT, IN USD BILLION, 2017-2022

16.51
67.25 66.77 15.67

55.76 56.94 13.15 13.14

2019 2020 2021 2022


2019 2020 2021 2022

Source: Annual reports

24 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


LG ELECTRONICS - FINANCIALS

NET INCOME, IN USD MILLION, 2018-2022 EBIT, IN USD BILLION, 2018-2022

1,668.30

3,563.60

3,029.20

1,127.80

2,203.70 2,247.90
901.60 926.30

803.00

26.80

2018 2019 2020 2021 2022


2018 2019 2020 2021 2022

Source: Annual reports

25 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


LG ELECTRONICS – BUSINESS SEGMENTS

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LG ELECTRO N ICS -
PRO D UCTS
• The LG micro-oven is useful for more than simply baking, grilling, and heating. This smart
device can revolutionize one's kitchen by roasting spices and cooking eggs.
• LG refrigerators have the most storage space on the market. It has larger storage space,
whether a French door, top freezer, or bottom freezer. One can choose from the five
temperate full-convert drawers for versatile chill-to-freeze choices. LG's innovative Dual
Ice Maker with Craft Ice provides three options for enjoying sophisticated cocktails at
home.
• LG dishwashers include the Quadwash function, which has multi-motion spray arms that
power-clean dishes from numerous angles to ensure that dishes are clean the first time. It
uses the strength of steam to penetrate food residue and reduce water spots while
drying by up to 60%.
• LG ranges and ovens utilize the ThinQ app to remotely start the oven, set timers, and
check on the food. Alexa or Google Assistant are integrated to manage the oven. Using
the SideChef, Innit, or Tovala apps, customers can get ideas for new menu items.
• LG dryers include an ultra-large capacity smart Wi-Fi-enabled front loader. With large
capacity, elegance, and energy-saving technologies, unlike traditional condenser ventless
dryers, which collect moisture from clothing and pump it out, this dryer captures
moisture. It recycles it for more energy-efficient drying every time.

TRENDING BUSINESS LINE

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LG ELECTRO N ICS -
PRO D UCTS
SPECIFIC PRODUCTS FROM LG ELECTRONICS

28 H O M E APPLIANCES INDUSTRY IN INDIA - SAMPLE Copyright © 2023 Mordor IntelligenceTM


LG ELECTRONICS – KEY DEVELOPMENTS
D ATE TYPE OF KEY DEVELOPMENT D ETAILS

LG Electronics introduced its latest cordless stick vacuum – LG CordZeroThinQ A9 Kompressor+ – at the first all-
2021 Product virtual CES 2021. The new upgraded model delivers impressive cleaning results for all types of flooring and features
Innovation a new charging station stand that automatically cleans out the dustbin.

LG Electronics Furniture Concept Appliances made their anticipated global debut at CES 2021 with an interactive
experience. They included in the collection are the InstaView Door-in-Door refrigerator, Fridge and Freezer pair,
2021 Product microwave, dishwasher, water purifier, WashTower, and Styler.
Innovation

DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

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