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Market Report Home Appliances Industry in India (2023 - 2028)
Market Report Home Appliances Industry in India (2023 - 2028)
D omain: N EO
Market Intelligence/Advisory
Note: Company revenues are mentioned as per the fiscal year in the H Q of the company, and currency conversion is as per the account closure date of the
company.
MARKET DEFINITION
DRIVERS RESTRAIN TS
HIGH
LOW
DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT
IM PAC
T SHORT TERM LONG TERM
Source: Mordor Intelligence
BARGAINING POWER OF THREAT OF SUBSTITUTE • Porter’s five forces model studies the five identified competitive
SUPPLIERS PRODUCTS A N D forces that shape every industry and market in order to determine the
SERVICES intensity of the competition and the profitability and attractiveness of
the industry.
• The objective of the growth strategy should be to adapt to these
XX XX competitive forces in a manner that may improve the position of the
organization.
• In the study, Porter’s five forces are analyzed by considering the
factors influencing each force and quantifying the factors through
primaries and quantitative analysis.
INTENSITY OF • The quantified factors are further mapped out to derive the impact of
CO M PETITIVE RIVALRY each force on the competitive dynamics.
XX
XX XX
BARGAINING POWER OF
BUYERS THREAT OF N E W ENTRANTS
• India has the advantage of a highly skilled workforce that is available at a lower cost. This point, combined with the fact that English is a widely spoken language, entices companies
to consider India a location for establishing manufacturing units.
• India has FTAs with several countries, including Singapore, Thailand, and ASEAN. Under the FTA, each country is required to gradually reduce and eventually eliminate tariff rates on
the goods of the other country (including electronic goods) according to predetermined implementation timelines.
• For example, India's FTAs with production-driven economies result in finished products from these countries being imported into India at a lower cost than manufacturing the same
products in India. Because of this factor, in most cases, components of finished products are subject to import duties at rates higher than those applicable to finished products. Thus,
FTAs have contributed to the decline of product manufacturing in India.
• Due to the evolving nature of compliances prescribed by the government in recent years, the Appliances and Consumer Electronics (ACE) sector has seen an increase in cost burden.
This cost burden is ultimately passed on to the consumer, making the products unaffordable and reducing demand.
• Following are a few of the compliance elements:
o BEE Star rating compliance: A large segment of electronic durables, such as air conditioners, refrigerators, geysers, and color televisions, are subject to the mandatory
Standards and Labeling Programme implemented by the Ministry of Power's Bureau of Energy Efficiency (BEE). This has been done in order to limit rising electricity demand by
introducing energy-efficient, environment-friendly, and cost-effective appliances. While it is critical for consumer appliances in India to continue to innovate in order to remain
energy efficient, the industry believes that BEE is 'pushing too fast, too ahead' in its aggressive push toward annually changing stringent standards.
o BIS testing and certification: As part of the Indian government's push for quality control, the ACE sector is required to have its appliances tested and certified by the Bureau of
Indian Standards. One of the industry's challenges is the delay in testing and certification of products due to a limited number of BIS-approved labs in India. The rising cost of
compliance due to increased fees raises the cost of production for the organized sector.
• COVID-19 was an unprecedented worldwide public health disaster that had impacted nearly every business. The long-
term impacts are expected to have an influence on industry growth throughout the forecast period. COVID-19 has
resulted in changes in consumer behavior and demand, purchasing patterns, supply chain re-routing, the dynamics of
current market forces, and considerable government involvement.
• International transportation limitations affected the supply chain, logistics, imports and exports, and so on, hurting the
performance of enterprises in the country.
• COVID-19 had a massive impact on people's lives, such that it now drives the purchasing decisions of the majority of
people. Even though the pandemic has had a negative impact on global economies and societies, certain sectors have
survived and thrived. One of them is the consumer electronics industry.
• During the second COVID-19 wave, the Indian consumer goods sector demonstrated resilience, clocking a steady 16.1%
CAGR in 2020 and 2021.
• XXXXX
• XXXX
• XXX
MARKET SEGMENTATION
1. By Product Type
5. Juicers and Hand Blenders
1. Large Home Appliances
6. Vacuum Cleaners
1. Refrigerators
7. Other Small Home Appliances
2. Freezers
3. Washing Machines
2. By Distribution Channel
4. Air Conditioners
1. M ulti-brand Stores
5. Microwave Ovens
2. Exclusive Stores
6. Dishwashers
3. Online
7. Other Large Home Appliances
4. Other Distribution
2. Small Home Appliances
Channels
1. Water Purifiers
2. Food Processors
3. Mixers and Grinders
4. Grillers and Sandwich Makers
Large Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances
Small Home
XX XX XX XX XX XX XX XX XX XX XX
Appliances
Air Conditioners XX XX XX XX XX XX XX XX XX XX XX
Microwave Ovens XX XX XX XX XX XX XX XX XX XX XX
Refrigerators Freezers
Water Purifiers XX XX XX XX XX XX XX XX XX XX XX
Food Processors XX XX XX XX XX XX XX XX XX XX XX
Source: Mordor Intelligence DETA ILED LYSI WILL E PRO VIDED I N THE FULL ORT
ANA S B REP
TECHNOLOGIES PARTNERSHIPS
Eight sister brands
LG ensures the items reach clients with a strong brand image and market awareness.
While entering new markets, each enterprise serves as a springboard for other firms
and protects the company's interests. The company's product line has expanded to
car components, air solutions, commercial electronics components, and many more.
LG's pricing strategy comprises mostly items with a decent profit margin. It contains a
wide range of items ranging in price from cheap to high. When the corporation first
Presence in 80 Countries
released its products in India, they were quite expensive. However, when it expanded
its manufacturing facilities, the product's pricing fell, resulting in a rise in the
company's sales volume.
LG's distribution channels are through local retailers. This was the company's
principal strategy. However, with the development of e-commerce, the company’s
products are offered through its website and other e-commerce platforms.
75,000+ employees
TOTAL REVENUES, IN USD BILLION, 2017-2022 GROSS PROFIT, IN USD BILLION, 2017-2022
16.51
67.25 66.77 15.67
1,668.30
3,563.60
3,029.20
1,127.80
2,203.70 2,247.90
901.60 926.30
803.00
26.80
LG Electronics introduced its latest cordless stick vacuum – LG CordZeroThinQ A9 Kompressor+ – at the first all-
2021 Product virtual CES 2021. The new upgraded model delivers impressive cleaning results for all types of flooring and features
Innovation a new charging station stand that automatically cleans out the dustbin.
LG Electronics Furniture Concept Appliances made their anticipated global debut at CES 2021 with an interactive
experience. They included in the collection are the InstaView Door-in-Door refrigerator, Fridge and Freezer pair,
2021 Product microwave, dishwasher, water purifier, WashTower, and Styler.
Innovation