Introduction to Corporate

Strategy Planning
 01 Key Components of Corporate Strategy
Planning
CONTENT
02 The Planning Process
S

03 Challenges and Limitations

04 Conclusion
Definition:
Corporate strategy planning is the
process of defining a company's overall mission,
vision, and objectives, as well as allocating
resources to achieve them.
Importance:
It helps organizations stay focused,
make informed decisions, and drive growth and
profitability.
Key Components of Corporate Strategy
Planning
• Mission statement: Defines the company's purpose and
values.
• Vision statement: Describes the desired future state.
• Objectives: Specific, measurable, achievable, relevant, and
time bound (SMART) goals.
• SWOT analysis: Identifies strengths, weaknesses,
opportunities, and threats
The Planning Process
• Step 1: Situation analysis (SWOT, market analysis, competitive analysis)

• Step 2: Goal setting (mission, vision, objectives)

• Step 3: Strategy formulation (growth, stability, retrenchment, combination)

• Step 4: Strategy implementation (resource allocation, organizational

design)

• Step 5: Performance evaluation (monitoring, control, feedback)

Challenges and Limitations
• Resistance to change
• Limited resources
• Uncertainty and ambiguity
• Difficulty in measuring success
• Need for continuous adaptation
Conclusion:
• Corporate strategy planning is a critical process
for organizations to achieve success.
• It requires a comprehensive approach, involving
various tools, techniques, and best practices.
• Effective strategy planning enables organizations
to stay competitive, drive growth, and achieve
their goals.
Thank
you