Strategic & Financial Framework

Team Blue 2
Our Logo and Slogan
 Problem(s)

Problem #1 :
The Santa Beach surfboard market isn't meeting the needs of a growing group, especially
women and girls interested in surfing.

Problem #2 :
Male surfers also feel that there is little variation in board sizes and weights available.
 Solution
Craft your personalized surfboard with just 8 quick questions!

Our personalized quiz is designed to accommodate surfers of all shapes

and sizes.

Visit: https://www.wavecraft.de/
Get your customized surfboard today!!
Your personalized quiz starts now!
Q1. How proficient of a rider are you?
Q3. What's your Weight?
• 25 kgs - 45 kgs
• 45 kgs - 65 kgs
• 65 kgs - 85 kgs
• 85 kgs - 105 kgs
Q2. What gender do you identify with?
• Male
• Female
• Rather not say
Q4. How tall are you approximately?
• Between 3’7” to 4’0”
• Between 4’0” to 4’6”
• Between 4’7” to 5’0”
• Between 5’1” to 5’6”
• Between 5’7” to 6’0”
• Between 6’0” to 6’6”
Q5. What style or type of surfboard
do you typically prefer to ride?
• Paint Soft-Tops (Recommended for Beginner to
Intermediate)
• Rigid surfboards (Recommended for Advanced to
Professional)
Q6. What is your Ideal length of surfboard?
• Shorter (Recommended for Professionals)
•
Medium (Recommended for Intermediate)
• Longer (Recommended for Beginner)

Q7. Which tail type do you prefer for Q8. What colour or pattern do you prefer for your
your surfboard? surfboard? ***

Fish Square Squash Classic Modern

Round Women’s choice
 Your Product
Introducing surfboards: Crafted with precision and passion, this board embodies the perfect balance of your performance
and style, making it the ultimate companion for your Sea adventures.

Hey Megan, Here is your personalized Recommended Board

Allena's Crafty Material: Fiberglass

• Age: 26
• Weight: 55Kg
• Height: 5’5”
• Skill: Advanced Fish Tail

Length: 7’2”

Allin Volume: 47
Thruster
Thickness: 2 ¾
Why? a
• Shape: Featured with fish tail and shorter length allowing for quick turns and responsiveness.
• Material: fiberglass, providing optimal strength and performance.
• Volume: Moderate volume for maneuverability without compromising stability.
• Fins: Compatible with a tri-fin setup for customizable performance based on wave conditions and your style.
• Tail: Fish tail for enhanced control and precision in critical sections of the wave.
• Concave: Single-to-double concave bottom contour for speed generation and smooth rail-to-rail transitions.
• Custom Artwork: Option for custom artwork or graphics to reflect personal style and identity
 Hey Megan, Here is your personalized Recommended Board

• Age: 15
• Gender: male MEG Material: Foam with soft deck
• Weight: 42Kg
• Height: 5’3”
• Skill: Entry

Length: 8’
Mega Rounded Tail
Single
n Volume: 60
Thickness: 2 ¾
Why?
• Shape: providing maximum stability for beginners.
• Material: Made from durable foam with a soft top deck.
• Volume: High volume for better floatation, making paddling and catching waves easier for beginners.
• Fins: Comes with soft, flexible fins for added safety and stability.
• Tail: Rounded tail for smooth turns and forgiving performance.
• Ease of Use: Designed for easy paddling, stability when standing, and forgiveness for learning maneuvers.
 Meg (Customized Ageing TideRi Women's
A der

riders.
product)
 Meg is designed for a pro 
Rocket
The Ageing Rocker is designed
for serious surfers that either
 very versatile mid range
surfboard for anyone from
Wave
Made for women who want to ride
waves in any style and feel
need, or want, to step up from completely confident, whether
 Consisting of 5 fins which beginners/intermediates to
riding a shorter board or they're using foot straps or riding
makes it easier and flexible for good level older/bigger
guys/girls stepping down from a without them. It's versatile and
turnings. surfers looking to avoid a
longboard to get that shortboard perfect for any kind of wave
 It’s a go to board for when the longboard.
feel without loosing too much riding.
waves get above 4 ft.
length or thickness.  Honeycomb Core Fins =
10 Lightweight + high flex
 PRODUCT
WAVECRAFT
Surf with Passion
Introducing surfboards: Crafted with precision and passion, this board embodies the perfect balance of performance
and style, making it the ultimate companion for riders seeking adventures on the waves.

 We make design for surfing styles  We craft them using advanced materials  We design boards based on the level of
and manufacturing techniques to ensure surfing and the weight.
and skill levels, offering options durability and performance.  Designed for both beginners and
such as longboards, shortboards, and experienced surfers.
funboards.
 We prioritize sustainability in our
manufacturing process, using eco-
friendly materials and minimizing
waste to contribute positively to the
environment.
11
 Customers

Wave Craft’s primary customer segment target is amateur to intermediate level surfers (which
includes male, female and kids as clientele) for 4 main reasons:

Market Size: The amateur surfing market is typically larger than the professional market. More people
surf recreationally than those who surf competitively or professionally.
Growth Potential: Many amateurs begin as novices and work up to more advanced levels; they may
even become devoted clients who gradually update their gear as their abilities grow. In future, we can
come up with products for advanced-level surfers.
Family Market: By catering to men, women, and kids, it increases the customer base as surfboards for
all the members of the family can be found under the same roof.
Brand Loyalty: Amateurs who start with the shop's equipment and have positive experiences are likely
to remain, loyal customers, as they progress in their surfing journey.