IT APPLICATIONS IN

THE TRAVEL AND

The use of Information Technology (IT) applications and tools in the travel and tourism industry is very

TOURISM INDUSTRY
significant. As this industry is big and is challenging, serving all types of passengers and travelers will be
difficult to manage without the right system that will help the organization provide the convenience their
clients deserve. Airline's success, for instance, depends largely on its ability to intelligently manage
sales, marketing, and other business processes as well as its customer database. This chapter will
introduce some systems as used in the industry

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THE TRAVEL INDUSTRY IS COMPOSED OF
THOSE ESTABLISHMENTS RESPONSIBLE FOR
TRANSPORTING PEOPLE FROM ONE PLACE
TO ANOTHER BASED ON THEIR DESIRED
DESTINATION SUCH AS THE FOLLOWING:
01 02
AIRLINE COMPANIES SHIPPING LINES

03 04
BUS LINES TRAVEL AGENCIES/TOUR
OPERATORS

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BELOW LISTS SOME OF THE AIRLINES
OPERATING IN THE PHILIPPINES:

01 02
PHILIPPINE AIRLINES CEBU PACIFIC

03 04
AIR ASIA SKYJET

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 Below are some of the different expectations from the clients of the travel industry

Schedules of flight Quality of meals

01 02

Prices of ticket Treatment by the crew members

03 04 and ground staffs

Comfort of seats Airport facilities

05 06

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 Assistance in travel arrangements Assisting in customer’s problems
07 09 immediately in the airport front
office

Assistance in arranging hotel

08 accomodation

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BELOW SHOWS FIGURES OF SOME TYPICAL
RESERVATION PROCEDURES FOR AN AIRLINE
SERVICE
Passenger to wait for his
Travel agency to travel schedule
book the desired
Customer to look for itinerary
assistance of a travel
agency
As shown in the figure, traditional face-to-face contact between
the service provider and the customer is still visible or applicable
even up to this point. It can also be virtual by calling a travel
agency ticket seller of an airline to inquire about a particular
flight schedule.

Figure 5.1 Customer with the travel agency

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BELOW SHOWS FIGURES OF SOME TYPICAL
RESERVATION PROCEDURES FOR AN AIRLINE
SERVICE
Passenger to print e-ticket
Customer to fill out flight and wait for his travel
details and pay through a schedule
Customer to visit credit card
websites of airline
The second figure provides convenience to the customers as they will no longer
companies need to wait and fall in a long line just to avail a specific airline service. More
and more systems are being implemented by different companies to be able to
provide the necessary services to their clients to maximize their return on
investment. For airlines and travel agencies using a Global Distribution System
(GDS), this technology also offers convenience.

Figure 5.1 Customer with the travel agency

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THE AMADEUS
MANAGEMENT
INFORMATION SYSTEM
When a manager needs relevant information to make informed
decisions about the business, this is a powerful business
intelligence tool for him or her. Not only the managers but also
those corporate customers and everyday users from which they
will take from their Amadeus Agency Manager mid-office. This
pertains to a repository of operational data which was gathered
from the Agency Manager and allows the users to present or
analyze them to make business decisions. With the MIS interface,
travel agencies can offer their corporate customers access to their
data which then provides them with instantly updatable reports.

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