Confidential - Channel NDA required

Resources for Partners

Growth Kit for Ansible

Ansible Automation Platform provides an enterprise framework for building and operating IT
automation at scale, from hybrid cloud to the edge. It enables users across an organization to
create, share, and manage automation—from development and operations to security and network
teams.

Last Updated: April 26, 2024

 Key Resources
Ansible (Main Page)
This page is where you’ll find links
to the latest product news, official
business and technical decks, training
and other key resources.
Infographic
This PDF shows how Ansible can
help deliver tangible business
outcomes for your customers and
create new revenue opportunities.
Confidential - Channel NDA required
E-book
This e-book describes the business
value for partners to pursue
automation opportunities.
Partner Marketing Resou
rce Guide
This guide was created to help
partners communicate the value of
Ansible to their internal teams and
customers.
Video
This 3-min video is for anyone who
is deciding between community
Ansible and the enterprise versions.
Sales Kit (Cross-selling)
Sales kit to help AEs and SSPs position
Ansible Automation Platform to current
RHEL customers. Includes use cases,
conversation starters, competitive info,
relevant customer stories, personas, etc.
Revenue drivers for
Ansible in CY24
Up-sell - Operation Ansible up-sell,
including Event Driven Automation
(EDA), Network Automation and
Lightspeed
Cross-sell - Programs designed to
cross-sell into heavy RHEL,
Openshift accounts
Ecosystem Acceleration -
Distribution-led initiatives, co-
creation, IBM, ISV
Free to enterprise - EDA, Network
Automation & Lightspeed
 Sales Tactics

Select from the sales plays categories below to explore available assets.

Free to enterprise Event Driven Ansible

The Ansible Free to Enterprise (F2E) tactic aims to assist in
transitioning customers from the community DIY Ansible and
AWX usage to Ansible Automation Platform, providing resources
to understand the benefits, identify involved personas, and initiate
strategic conversations for adoption. Read more.
Event-Driven Ansible, included in Ansible Automation Platform at
no extra cost, enhances IT automation by enabling dynamic
responses to changing conditions in hybrid cloud environments,
ensuring operational efficiency and scalability for enterprises.
Read more.

● Cheatsheet ● Cheatsheet
● Objection Handling Guide ● Discovery & Qualification guide
● Discovery & Qualification guide ● Objection Handling guide
● Email sequence ● Prospecting plan
● Business Value Cheatsheet

Confidential - Channel NDA required

 Sales Tactics

Accelerate AAP with Lightspeed Distribution-led Automation play

The Accelerate AAP with Lightspeed sales tactic highlights the
benefits of Ansible Lightspeed with Watson Code Assistant, an
AI service included in the Ansible Automation Platform
subscription, aimed at simplifying the creation and management of
Ansible content for customers. Read more.
A Red Hat initiative to help Distribution Partners grow their Red
Hat business by targeting IT automation opportunities at end
customers. The play is a collection of pre-sales assets, created to
support a solution-based sales motion, and designed to be used by
the Reseller partner with the end customer. Read more.

● Sales play cheatsheet

● Discovery & Qualification guide
● Objection Handling guide
● Prospecting plan

Confidential - Channel NDA required

 Marketing Campaigns Available in multiple languages

Here are some marketing campaigns targeted towards specific personas. Choose from the options below for more information that offer by targeted persona.

CXO IT Sys Admin IT Ops Leader

The IT automation imperative: What executives Tales from the field:A system administrator’s gu The automated enterprise: Unify people and pro
need to know ide to IT automation cesses

Interactive self-paced labs Bringing automation to the enterprise

5 ways IT professionals can measure their auto

Enterprise Architect
mation success
Red Hat Ansible Automation Platform: A beginn Network roles (Decision Maker)
er’s guide Network automation guide: Expand automation
Network roles (Practitioner)
across multi vendor networks
Network automation guide: Expand automation
Cloud Operations Managers and
across multi vendor networks Automate your network with Red Hat
Engineers
Automate your network with Red Hat
Automate your hybrid cloud at scale

Cloud automation delivers business value

Confidential - Channel NDA required

 Sales Enablement

Training Course Description

Upon completion, sales professionals should be able to drive strategic intent as well as qualify and
Red Hat Ansible Automation Platform: Seller
consult on automation needs

Learn about the value that Ansible Automation Platform provides and gain advanced knowledge of
Red Hat Ansible Automation Platform: Technical S customer challenges and pain points from a technical depth and technical information to be used
eller against Red Hat competitors within different use cases.

Here you will find all related Accreditation Paths for Ansible and IT Automation and Management,
Product Spotlight: Red Hat Ansible Automation
along with regular updates on new product information.

In this course, you will review two of Ansible Automation Platform's common sales plays for Ansible
Red Hat Ansible Automation Network and Security
for Sales Specialists Network and Ansible Security.

Red Hat Automation for Sales / Marketing

Confidential - Channel NDA required

Contact
channel-renewals-team@redhat.com