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Gifts 4 U
Artisan Gifts and Crafts
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Who are we? What’s our Purpose?

• Prioritising everyone’s happiness is at the forefront of o
minds.
• Receiving gifts is a love language for many.
We will spread that wholeheartedly to make
you feel valued.

• Establish bonds within the

community and beyond.
• Building towards a utopian
future amidst the negativity in
the world, inspiring everyone to
do the same.

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Our Procedures
• Business setup:
⚬ 2 employees:
￭ One for customer service (cashier duties, customer assistance,
directing to products/services)
￭ One for financial management (ensuring smooth, profitable
operations)
⚬ Owner's roles:
￭ Overseeing operations
￭ Contributing to customer service
￭ Financial management
￭ Ensuring high-quality products and services
• Business strategy:
⚬ Focus on stability and profitability
⚬ Import and export of high-quality products
⚬ Aim for good customer satisfaction
• Service procedures:
⚬ Procurement from wholesalers
⚬ Selling at competitive prices for profit
⚬ In-store and online sales
Page 04 ⚬ Various payment methods (cash, card)
⚬ Self-checkout to reduce wait times
⚬ Goal: Increase customer satisfaction, attract and retain customers
 Noman Chowdhury
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Marketing Mix
• Product - Offering a wide variety of products and services
(including artisan gifts and crafts)
• Price - Competitive-based pricing with avg selling price of
£20
• Promotion - Advertising occurs through social media and
word of mouth
• Place - Seven Kings Ilford, High Road.
• People - Myself and 2 friends aged 18 managing and
operating the business.
• Process - Acquiring products and services by purchasing from
wholesaler and delivering to customer through transactions
(notes/coins and self-checkouts)
• Physical Evidence - Cozy welcoming vibes to attract and
make everyone feel welcome.

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Target Market
• Children (3-13)
• Teenagers (13-18)
• Young adults (18-30)
• Middle aged (30-55)
• Elderly (55+)

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Break-Even
Total Fixed Costs - £11,300 a year, £930 a month
Total Variable Cost per Unit - £16
Selling Price - £20
Break-even Point - 233 units sold

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Cash Flow
• Cashflow predicts sales inflows and outflows
throughout the year
• Starts with £500 cash inflow, rises to approximately
£8000 in the following year
• Demand spikes during seasonal periods: April
(Easter), October (Halloween), December
(Christmas)
• Business funded with one-time loan: £25,000 from
government, £50,000 from bank, totaling £75,000
• Loan covers marketing resources, promotions
(£18,000) and wages (£5,760/year)
• Purchase of products from wholesalers:
£25,000/year, £2100/month
• Gift shop operates at a loss for first 9 months, then
sees profit during holiday season
• Profitability expected to continue according to
forecast

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to complete

Income Statement
Page 09
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Legal Aspects
• Consumer Protection Act
• Health and Safety Act
• Fair Trade Act
• National Minimum Wage Act
• Data Protection Act
• Employee Liability Act

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Proposal

£30,000

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5% eQUITY
Noman Chowdhury
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Thank you very much

contact us :
+44 1234567890 123 Anywhere St., Any City noman@email.com