GROUP

PR O J E C
 Marketing
Strategy
Teacher: Hajizade Orkhan
Students:
Laman Mammadova
Gulshad Yahyayeva
Aida Rufiyeva
Nubar Taghizade
Arzu Suleymanova
Zohra Khidirli
 Airbnb

Marketing Strategy Review

GROUP ASSIGNMENT
 The history of AIRBNB

In 2008, founders Brian Chesky and Joe Gebbia rented out air
mattresses in their apartment during a design conference in San
Francisco. Later, Nathan Blecharczyk joined and co-founded a
peer-to-peer room and home rental company with Joe & Brian
in 2008.This marked the beginning of Airbnb, originally named
"Air Bed & Breakfast." Over the years, it evolved into a global
hospitality platform connecting hosts and travellers worldwide.
 TARGERT
GROUP
• Young travellers
• Professionals
• Families
• Retires
Key takeaways
 Emphasizing Experience

Airbnb shifted the narrative from traditional lodging to the experience of belonging. By

showcasing the real stories of hosts and guests, the campaign highlighted the

transformative power of travel in forging connections and understanding.

 Diversity and Inclusivity

“Belong Anywhere” celebrated the diversity of destinations and individuals,

emphasizing Airbnb as a platform for all. This inclusive approach resonated with a
global audience, reinforcing the brand’s commitment to openness and acceptance.
 User-Generated Content

The campaign encouraged users to share their own stories, creating a ripple effect
of user-generated content. This participatory approach not only enriched the
campaign but also amplified the authenticity of Airbnb’s brand image.
 Crisis Management:

In response to occasional controversies, Airbnb’s “Belong

Anywhere” campaign served as a strategic tool for crisis
management. By reaffirming the brand’s core values, the
campaign helped Airbnb navigate challenges and maintain
consumer trust.
T H A N K
YOU!