Advertising Strategies

OUR HISTORY

1942 1967 1990 2008

FOUNDED ON TOP DILUTION OWNERSHIP

by four friends By 1967, it became disputes started over the As of 2008, the Choksi,
Champaklal Choksey, the leading paints global rights in 1990s when Dani and Vakil families
Chimanlal Choksi, manufacturer in the the company expanded hold a share of 47.81%
Suryakant Dani and country beyond India. The disputes
Arvind Vakil. resulted in selling their
13.7% shares
 KEY PEOPLE
CHAIRMAN
ASHWIN DANI
At Asian Paints, Ashwin has been
responsible for the development and
introduction of many products for the
first time in India. He pioneered the idea
of Computerized Color matching in
Indian industry.
VICE CHAIRMAN
MANISH CHOKSI
is currently Vice Chairman and
member of the Board of Directors
of Asian Paints Limited, he joined
Asian Paints Limited in the year
1992 as an Executive
 KEY PEOPLE
CEO DIRECTOR

AMIT SYNGLE AVHAY VAKIL

Amit Syngle holds the position of Chief Vakil served as managing director of
Executive Officer, MD & Director at Asian Paints and Hitech Plast. He was
Asian Paints Ltd. Mr. Syngle is also also chairman of Resins and Plastics,
Member of Color Marketing Group.
 SOCIAL PRESENCE

1.9m 261K 121.3K

FACEBOOK INSTAGRAM TWITTER

SOCIAL
MEDIA
MARKETING

They Post Special Day Reels for

Better Engagements
SOCIAL
MEDIA
MARKETING

Asian Paints’ Instagram

account posts engagement
content to encourage users
to comment on their
preferred design, as you
can see in the image.
 KEY BRANDS

Interior and
Wooden
Water Exterior Finishes
Finishes
Proofing Solution

WALLPAPER MODULER BATH

KITCHEN FITTINGS
Brand Endorsement
 70%

Asian Paints
274,584.76 Cr Market
 COMPETITORS

15% 5% 2%

BERGER NEROLAC AZKO NOBEL

 Net Profit Mar 2023

Azko
290.6cr

Ne
374.8cr

ro
la
c
749.74cr
Berger

Asian Paints
3134.69cr

MARKET
ANALYSIS
 INTERNATIONAL PRESENCE

15 countries across the world across four regions

viz. Asia, Middle East, South Pacific and Africa
CAREER OPPORTUNITIES
 WHAT ARE THEY LOOKING FOR

TECHNICAL NON-TECHNICAL

• SQL • COMMUNICATION
• JAVA • COOPERATION
• PYTHON • ADAPTABILITY
• .NET
• COLLABORATION
• C++
• PHP • CREATIVITY
• TIME MANAGEMENT
 THANK
YOU
● Presented By Team RATAN TATA