A N D S W I T H T H E R E

10 BR O G O A N D
IN E,J I N G L E ,C O L O U R ,L
SLOGAN,TA G L K A G I N G
C T E R ,F O N T A N D P A C
S Y M B O LS ,C H A R A

BY - SHIVANI SINGH
MIT T E D TO – D R . A N KITA VERMA
SU SU B
0 1 9 02 56 4 2
ROLL NUMBER - 2210
 CHOOSE ANY 10 BRANDS OF YOUR
CHOICE, ACCORDING TO YOU WANT
SLOGAN, TAGLINE, JINGLE, COLOUR,
LOGO AND SYMBOLS, CHARACTER,
FONT AND PACKAGING YOU WOULD
LIKE TO CHANGE WITH THE CURRENT
ONE AND WHY ?
Sure, here are ten brands along with my suggested changes for each aspect you
mentioned:

APPLE

• SLOGAN: “Innovation unleashed”

• TAGLINE: “Empowering tomorrow”
• JINGLE : A futuristic, uplifting melody incorporating sounds of progress and innovation.
• COLOUR : A vibrant shade of blue symbolizing trust, intelligence, and creativity.
• LOGO AND SYMBOLS : A sleek, modern apple symbol with a subtle glow, representing innovation and inspiration.
• CHARACTER : A friendly, tech- savvy robot mascot embodying cutting – edge technology.
• FONT : A clean, futuristic font that is easy to read yet conveys innovation.
• PACKAGING : Sustainable , minimalist packaging using recycled materials to reflect apple ‘s commitment to environmental
responsibility.
 NIKE
• SLOGAN : “Rise beyond limits”
• TAGLINE : “Unleash your potential”
• JINGLE : Emergistic beats with motivational lyrics encouraging perseverance and
achievement.
• COLOUR : dynamic shades of red and black symbolizing passion, strength, and
determination.
• LOGO AND SYMBOLS : A dynamic swoosh symbol with a sense of motion and progress.
• CHARACTER : A symbolic winged figure representing speed, agility, and victory.
• FONT : Bold, impactful font for a strong visual presence.
• PACKAGING : Interactive packaging that includes motivational quotes and insight into
athletes’ stories.
 COCA – COLA
• SLOGAN : “ Share happiness, spread joy”
• TAGLINE : “ Taste the joy”
• JINGLE : a catchy tune celebrating moments of joy and togetherness.
• COLOUR : Vibrant red with accents of sunshine yellow, evoking happiness and
positivity.
• LOGO AND SYMBOLS : A refreshed logo with a modern twist on the classic coca –
cola script .
• CHARACTER : A whimsical , friendly mascot embodying the spirit of joy and sharing.
• FONT : Playful yet legible font reflecting the brand’s joyful personality.
• PACKAGING : Interactive packaging with augmented reality experiences that bring
moments of joy to life.
 Google
• SLOGAN : “ Connect knowledge, empower minds”
• TAGLINE : “Explore infinite possibilities”
• JINGLE : A harmonious melody reflecting the diversity and interconnectedness of
information.
• COLOUR : Dynamic shades of blue, green and yellow symbolizing knowledge , growth,
and exploration.
• LOGO AND SYMBOLS : A refreshed google “G” logo with subtle nods to connectivity and
discovery.
• CHARACTER : A curious, friendly virtual assistant character guiding users on their digital
journey.
• FONT : Clear , modern font for easy readability across platforms.
• PACKAGING : Digital packaging experiences integrating educational content and tools.
 AMAZON
• SLOGAN : “Empowering every step”
• TAGLINE : “Discover more, live better”
• JINGLE : A uplifting tune celebrating discovery, convenience and empowerment.
• COLOUR : Acombination of vibrant blue and green representing growth, trust, and
reliability.
• LOGO AND SYMBOLS : A refreshed amazon smile logo with a modern, dynamic
twist.
• CHARACTER : a helpful , animated assistant symbolizing convenience and support.
• FONT : Clean, easy-to-read font with a modern touch.
• PACKAGING : Sustainable packaging options with QR codes linking to product
information and sustainability initiatives.
 TESLA
• SLOGAN : “Driving tomorrow , today”
• TAGLINE : “ Electrifying innovation”
• JINGLE : Futuristic sounds and beats reflecting cutting- edge technology and
sustainability.
• COLOUR : Sleek silver and electric blue representing innovation and eco- friendliness.
• LOGO AND SYMBOLS : A reimagined tesla “T” logo with subtle nods to renewable
energy and innovation.
• CHARACTER : A futuristic, AI- powered assistant embodying tesla’s vision for intelligent
mobility.
• FONT : Modern, tech – inspired font for a cohesive brand identity.
• PACKAGING : Eco – friendly packaging materials highlighting tesla’s commitment to
sustainability.
 DISNEY
• SLOGAN : “Enchanting dreams, creating magic”
• TAGLINE : “Where dreams come true”
• JINGLE : Magical orchestral music capturing the essence of wonder and imagination.
• COLOUR : Enchanting shades of royal blue and gold symbolizing magic and fantasy.
• LOGO AND SYMBOLS : a refreshed Disney castle logo with a touch of sparkle and
whimsy.
• CHARACTER : Iconic Disney characters in a modern , dynamic style celebrating
diversity and inclusivity.
• FONT : playful yet legible font capturing the enchanting Disney spirit.
• PACKAGING : Interactive packaging experience with surprises and activities for all ages.
 STARBUCKS
• SLOGAN : “Creating moments, savoring life”
• TAGLINE : “Awaken your senses”
• JINGLE : A rhythmic melody celebrating coffee culture, community, and creativity.
• COLOUR : Rich shades of green and earthy tones reflecting nature and sustainability.
• LOGO AND SYMBOLS : A modernized starbucks mermaid logo with a nod to
aetisanal craftsmanship.
• CHARACTER : a friendly, knowledgeable barista character embodying the
starbucks experience.
• FONT : Elegant yet approachable font for a warm, inviting atmosphere.
• PACKAGING : Sustainable, reusable packaging options encouraging eco- conscious
choices.
 NETFLIX
• SLOGAN : “Unlimited stories, boundless entertainment”
• TAGLINE : “ Explore beyond boundaries”
• JINGLE : A dynamic, cinematic soundtrack celebrating storytelling and diversity.
• COLOUR : deep purple and gold representing creativity, luxury, and innovation.
• LOGO AND SYMBOLS : A refreshed Netflix “N” logo with a touch of elegance and
mystery.
• CHARACTER : Iconic Netflix characters representing a diverse range of stories and
genres.
• FONT : Modern, cinematic font enhancing the viewing experience.
• PACKAGING : interactive packaging with exclusive content and behind- the-
scenes insights.
 McDonald‘ s
• SLOGAN : “Taste the joy, share the moments”
• TAGLINE : “Golden moments, happy memories”
• JINGLE : A catchy tune celebrating moments of joy, togetherness , and indulgence.
• COLOUR : Vibrant red and golden yellow symbolizing energy, happiness, and warmth .
• LOGO AND SYMBOLS : A refreshed McDonald’ s arches logo with a modern twist and
subtle references to quality ingredients.
• CHARACTER : Playful , relatable characters representing Mcdonald’ s diverse menu
offerings.
• FONT : Friendly, ease- to-read font with a touch of nostalgia.
• PACKAGING : Sustainable packaging options and interactive experience for families
and communities.