Course:

Professional Ethics

Course Code:
MGT-428

Instructor: Prof. Hira Tanweer

 Mendelow’s Matrix
Mendelow (1991) suggests we analyze our stakeholder groups
based on these two areas:

1. Power: The ability to influence an organization strategy or

project resources.

2. Interest: How interested they are in the organization or project

succeeding.
Mendelow’s
Matrix
 Elements of the Mendelow stakeholder matrix
The two axes of the matrix include:
• Interest: This is the x-axis of the chart and identifies the level of interest
each stakeholder is likely to have in the project. A stakeholder with a prime
interest in the project is towards the right-hand end of the interest axis, while
those with low interest would be towards the left-hand side of the chart.

• Power: This is the y-axis of the chart which illustrates how much power
each stakeholder has to affect the project. The higher the power of the
stakeholder, the higher their placement on the power axis, while stakeholders
with little or no power to influence the project are towards the bottom of the
axis.
 Mendelow’s Matrix
HIGH INTEREST AND HIGH POWER
Manage closely

These stakeholders are key players that could consist of upper

management, directors, or major investors. You should monitor this
group closely and ensure they’re fully engaged. They’re very
involved with decision making and have the power to stop or pause
a project they’re not happy with.
 Mendelow’s Matrix
HIGH INTEREST AND LOW POWER
Keep informed

This group has low influence so they don’t really have a say on
business decisions, but they do have a keen interest in them. They
could include staff members. Keep them well-informed of changes
and be sure to hear out their opinions and suggestions for
improvements.
 Mendelow’s Matrix
LOW INTEREST AND HIGH POWER
Keep satisfied

This could include local governments as they may have the power
to change laws and legislation but will likely have minimal interest
in your organization. You should still aim to keep them satisfied as
you never know when they could move to the high interest and
high power category.
 Mendelow’s Matrix
LOW INTEREST AND LOW POWER
Low priority

These people don’t have the influence to impact your business, and
are not interested in doing so. This means there’s no need to engage
or inform this group, but you should monitor them in case their
status changes.