Apple

Presented by:
Areeba Hameed (31)
Ayesha Khalil (33)
What is Apple?

Apple Inc. is an American multinational

corporation and technology company
headquartered in Cupertino, California,
in Silicon Valley.
It designs, develops, and sells consumer
electronics, computer software,
and online services.
 Best known products of apple:
Apple Inc. designs, manufactures and markets smartphones, personal
computers, tablets, wearables and accessories.
As the most popular and valuable product, the iPhone has been the company's
main source of revenue since 2008, a year after its launch.
 Founder of the Apple:
Apple Computer, Inc. was founded on April 1, 1976, by college dropouts Steve
Jobs and Steve Wozniak.

Steve Wozniak Steve Jobs

 What is Apple's vision and mission?
• Apple’s mission is “to bring the best user experience to its customers through
its innovative hardware, software, and services.”
• Apple's vision statement is “to make the best products on earth and to leave
the world better than we found it.”
Financial analysis:
• Apple's global revenue reached 90.75 billion U.S. dollars.
• Apple reported a net income of around 23.5 billion U.S. dollars.
• Apple's net income figures have grown massively in the past decade, with the
yearly total rising from just over six billion dollars in 2008 to around 97 billion
in 2023.
Current status:
Former CEO: Steve Jobs
New CEO: Tim Cook
Area served: World wide
Total number of employees: 72800
SWOT analysis:

Strenghts Weaknesse Opportunities Threats

s

Strong brand High price New product Agressive

image Limited lines competition
Innovation distribution Tech Imitation
culture networks innovations companies
SWOT analysis:
A SWOT analysis is a useful tool for evaluating a company based on its
strengths, weaknesses, opportunities, and threats.
• Strengths: what the company excels at.
• Weaknesses: what the company struggles at.
• Opportunities: what this company can do going forward to continue to be
profitable and be even more profitable.
• Threats: what outside influences pose a threat to this company’s profitability.
Top competitors of Apple:
• Samsung
• Huawei
• Dell
• Sony
• Microsoft
• Xioami
Thank You