IN A TWEET! IN A TWEET! IN A TWEET! IN A TWEET! CONTEXT & PROBLEM STATEMENT Some questions you may want to answer: What is the problem statement? What kind of opportunities dies this problem promise? KEY OBJECTIVES Some questions you may want to answer: Who is your target audience? Why? What are the characteristics of that audience? What is the size of the target market you will be tapping into?... DESCRIPTION OF SOLUTION Some questions you may want to answer: How will your project solve the issue? What makes it achievable? If there are other similar solutions out there – what makes yours unique/different?... BENEFITS & LIMITATIONS OF THE APPROACH Some questions you may want to answer: Which stakeholders will benefit from your solution? What are the direct potential benefits? Are they quantifiable? How does your solution contribute towards sustainable development? Are there any Risk and/or limitations related to your solutions?