THE HISTORY OF TOURISM

AND HOSPITALITY

ON THESE SLIDES WE WILL LEARN THE ;

• WHAT IS TOURISM?
• HISTORY OF TOURISM
• TOURISM IN MEDIEVAL PERIOD
• Tourism During the Renaissance and Elizabethan Eras
• Modern Tourism
• HISTORY OF THE HOSPITALITY INDUSTRY ANCIENT PERIOD
• Origin of Tourism in the Philippines International Travel Patterns
• Top Ten countries generating international travel in rank order
• Factors that favor the Growth of Tourism and Hospitality
 WHAT IS TOURISM?

• According to the United Nations World Tourism

Organisation (UNWTO), tourism entails the movement
of people to countries or places outside their usual
environment for personal or business/professional
purposes.
 HISTORY OF TOURISM
• TOURISM IN THE PHILIPPINES
BEGAN WHEN THE ORIGINAL
INHABITANTS OF THE COUNTRY
ROAMED AROUND IN SEARCH OF
FOOD
 TOURISM IN MEDIEVAL PERIOD
• DURING THE MEDIEVAL PERIOD, TRAVEL HAS BEEN
DECLINED

IT IS AFTER THE DECLINE OF ROMAN EMPIRE IN THE

5TH CENTURY, ROADS WERE NOT MAINTAINED AND
THEY BECOME UNSAFE
 Tourism During the Renaissance and Elizabethan
Eras
• TRAVELERS IMMERSED THEMSELVES IN THE HEALING
WATERS. SOON ENTERTAAINMENT WAS ADDED AND
DOZENS OF WATERING PLACES BECAME RESORT
HOTELS

• THE TERM “SPA” IS DERIVED FROM THE WALOON

WORD “ESPA” MEANING FOUNTAIN
MODERN TOURISM
 TOURISM IN 19TH CENTURY
• Tourism as such, was born in the 19th century,
as a consequence of the Industrial Revolution,
with displacements whose main intention is
leisure, rest, culture, health, business or
family relationships.
 TOURISM IN 19TH CENTURY
• TOMAS COOK
-innovator of the conducted tour, organized his first one-
day rail trip, with his son, John Mason Cook, created
Thomas Cook & Son brand by opening office in London to
sell tickets for domestic and international travel.
 TOURISM IN 19TH CENTURY
• FIRST TRAVEL ORGANIZERS TO PLAN A RAILWAY
JOURNEY BETWEEN LEICESTER AND
LOUGHBOROUGH ENGLAND

• IN 18 66 THOMAS COOK ORGANIZED AN

AMERICAN TOUR .
• COOK’S CIRCULAR NOTES- TRAVELER’S CHECK
 TOURISM IN 19TH CENTURY
• Tourism, has become one of the main activities of
our economy, in addition to representing a very
important factor within it, employing millions of
people (directly or indirectly) and moving very
important economic figures every year, it has crept
into most homes as another part of leisure.
Something that has been linked to our history
forever.
 Tourism in the 20th Century
• THE DEVELOPMENT
OF MOTOR CARS-
MOTORIZED PUBLIC
ROAD TRANSPORT
BOOSTED
POPULARITY OF
SEASIDE TOURS
 TOURISM IN 20TH CENTURY
• THE TOURISM AND HOSPITALITY
INDUSTRY REMAINS TO BE ONE OF
THE MAJOR CONTRIBUTOR TO
ECONOMIC DIVERSIFICATION AND
SOURCE OF FOREIGN EXCHANGE
 TOURISM IN 20TH CENTURY
• THE GROWTH OF INCOME, CURIOSITY AND
ADVENTURE ATTITUEDS AMONG PEOPLE AT THE
TURN OF THE 20TH CENTURY

• THE DEVELOPMENT OF MORE ACCESSIBLE, SAFE,

AND CONVINIENT TRANSPORTATION, PROPELLED
THE LEISURE TRAVEL SECTOR FORWARD.
HISTORY OF THE HOSPITALITY
INDUSTRY
 ANCIENT PERIOD
THE SUMMERIANS
-THEY ARE THE EARLIEST
RECORDED HOSPITALITY INDUSTRY .
- THEY ALSO INTRODUCED MONEY
AND WRITING
-ALCOHOLIC BEVERAGES- THE BEER
WHICH WERE CONSIDERED TO BE
THE “SAFEST DRINK” THAN THEIR
WATER.
-TAVERNS THE FIRST HOSPITALITY
BUSINESS
 ANCIENT PERIOD
EARLY TRADERS
- ESTABLISHMENT OF
CARAVANSERAI ALONG THE
SILK ROAD
CARAVANSERAIS WERE
CLASSIFIED AS “GUEST
HOMES” “ROADSIDE INN”
THAT WERE BUILT TO
ACCOMODATE VISITORS AND
TRADERS FOR THE NIGHTS
 ANCIENT PERIOD

-The French word ‘hospice’ has been adapted

to form the word ‘hospitality’ that means taking
care of the travellers. In the time of Ancient
Period hospitality was deeply ingrained in
cultural norms. Travelers were warmly received
by locals, who offered them food, lodging, and
protection.
 ANCIENT PERIOD

Empires: 3200 BC to 476 AD

 ANCIENT PERIOD

EGYPTIAN EMPIRE
-EGYPTIAN IS WELL KNOWN FOR LARGE FEAST
HELD IN HONOR OF THEIR DISTINGUISHED
VISITORSS AND DIGNITARIES
-EGYPTIANS WERE THE FIRST TO START THE
TOURISM AND HOSPITALITY INDUSTRY
 ANCIENT PERIOD
Greek Empire
- THE EMERGENCE OF INNS AND TRAVERNS IN ANCIENCT
GREECE

-INNS AND TRAVELERS WERE HIGHLY REGARDED AND PROVIDED

EXCELLENT MEALS TO TRAVELERS

-ONE OF THE MANY REASONS THEY WERE REGARDED AS ONE OF

THE MOST HOSPITABLE EMPIRES OF THEIR TIME WAS BECAUSE
OF THIS
 ANCIENT PERIOD
ROMAN EMPIRE
- ROMAN TECHNOLOGY SUCH AS ROMAN LAW, CEMENT,
CONCRETE, AND ARMY , WILD CUISINE, ANIMAL FAT,
CANDLES AND ROMAN NUMERALS MAY HAVE AIDED
TRAVEL AND TOURISM BOTH DIRECTLY AND INDIRECTLY

-TRADE, INTERCHANGE OF PRODUCTS, ROAD, NETWORK ,

RELIGOUS ACTIVITIES AND TOURIST SITES ARE ALL
POSSIBLE CONTRIBUTORS TO THE GROWTH OF TRAVEL
AND TOURISM
MEDIEVAL PERIOD
 MEDIEVAL PERIOD
DARK AGES
-INNKEEPING PRACTIALLY VANISHED AFTER THE FALL OF
ROMAN EMPIRE IN 476 D

-IN EUROPE, REST HOUSES FOR PILGRIMS WERE

ESTABLISHED BY CHARLEMAGNE
 MEDIEVAL PERIOD
Renaissance: 1350 AD to 1600 AD
-THERE WAS DECREASE NUMBER OF AVAILABLE
RESTAURANTS OR DINING ESTABLISHMENTS
THROUGHOUT THIS TIME

-IN ENGLAND, TRAVERNS, PUBS, AND INNS DID NOT

SERVE FOOD OR DRINK AND THE HIGHER CLASS
DISREGARDED THEE ESTABLISHMENTS
EARLY MODERN PERIOD
 EARLY MODERN PERIOD
Early Modern Period: 1600 AD to 1800 AD
-THE STAGECOACH WAS THE MOST POPULAR MEANS OF
TRANSPOTATION
-IN THE 16000S, A RULE REQUIRING INNKEEPERS TO
ACQUIRE LICENSE
-THE COMMON LAW CREATED TWO PRINCIPLES THAT
ARE STILL FOLLOWED IN OUR HOSPITALITY BUSINESS
LAW TODAY
 The Industrial Era: from 1800
• -IT IS A TIME MARKED BY THE
INDUSTRIALIZATION OF SOCIETY AND
ECONIMIES

- THE INVENTION AND MECHANIZATION

VARIOUS KINDS OF TRANSPORTATION
MODERN PERIOD
 MODERN PERIOD
20TH CENTURY
-AUTOMOBILES BECAME IMMERSELY POPULAR
- THE RISE OF MOTELS, WHICH ARE ACCOMODATION
FACILITIES ERECTED BESIDE MAJOR HIGHWAYS
-IN THE YEAR 1980 THE UNITE NATION WORLD TOURISM
ORGANIZATION(UNWTO) ANNOUNCED THE 27TH DAY OF
SEPTEMBER AS “WORLD TOURISM DAY”
 MODERN PERIOD
21ST CENTURY
- THE INTEGRATION OF TECHNOLOGICAL
ADVANCEMENTS INTO THE HOSPILTALITY INDUSTRY

- ENGINEERING ADVANCEMENTS ENABLES THE

CONSTRUCTION OF TALLER AND MORE TECHNOLOGICAL
HOTELS.
 Origin of Tourism in the Philippines
International Travel Patterns
• TOURISM IN THE PHILIPPINES BEGAN WHEN
THE ORIGINAL INHABITANTS OF THE
COUNTRY ROAMED AROUND IN SEARCH OF
FOOD
DATES MILESTONES
1950 Philippine Tourist and Travel Association was established as a private
initiative to promote the Philippine as the major travel destination

1956 The Philippine Congress created the Board of Travel and Tourist Industry

1973 The Department of Trade and Tourism was divided into two departments
that led to the creation of the Department of Tourism as a new level of
Cabinet by President Ferdinand Marcos. Agencies such as Philippine
Tourism Authority and Philippine Convention Bureau were created under
the Department of Tourism and it was renamed as Ministry of Tourism

1986 The Department of Tourism was reorganized under President Corazon Aquino's
Executive Orders 120 and 120-A, and the Philippine Convention Bureau was
renamed the Philippine Convention Visitors Corporation.

1998 The Department of Tourism played a key role in the culmination of the centennial
celebrations of the Philippines' independence from Spain.
2003 Under Secretary Richard Gordon, the Department of Tourism launched one of its
most successful tourism promotion projects, Visit Philippines 2003.

2009 The passage of Republic Act No. 9593, also known as the Tourism Act of 2009,
resulted in improvements in the country's tourism industry.

2010 Korean was considered as the biggest contributor to the number of tourists in the
Philippines

2012 Following the marketing campaign titled "It's more fun in the Philippines," there was
a significant increase in the growth of tourism in the Philippines

2013 South Koreans visited the country in total number of 1.17 million. Americans,
Japanese, Chinese, Australians, and Taiwanese were next.
Top Ten countries generating international
travel in rank order
• ITALY
• MEXICO
• GERMANY
• TURKEY
• SPAIN
• CHINA
• THAILAND
• FRANCE
• GREECE
• UNITED STATES
Factors that favor the Growth of Tourism and
Hospitality
 Factors that favor the Growth of Tourism and
Hospitality
• RISING DISPOSABLE INCOME FOR LARGE
SECTIONS OF THE POPULATION
• INCREASE IN DESCRETIONARY TIME-SHORTER
WORK WEEKS AND LONGER VACATIONS

• KEEP ING THE GUEST SAFE

• COMMUNICATE
• GENERATE GREAT LEADS