PROGRAM STUDI ILMU KOMUNIKASI

FAKULTAS ILMU KOMUNIKASI

UNIVERSITAS MULTIMEDIA NUSANTARA
SEMESTER GENAP TAHUN AJARAN 2022/2023

MSC 2105:
STRATEGIC COMMUNICATION FOR
ORGANIZATIONS
Selvi Amalia | Yuliana Triwijayanti | Adhi Gurmilang | Mochammad Mirza | Anton Binsar
Mathilda AMW Birowo | Nathaniel Antonio Parulian | Riatun | Nicky Stephani | Novita Damayanti
 STRATEGIC COMMUNICATION FOR
ORGANIZATIONS PERTEMUAN KE - 14
CAREER OPTION
OF ORGANIZATIONAL
COMMUNICATION
Time to consider your organization career !

Let’s discusses on how to begin planning a career, general career choices, what skills are important, and what
types of education are required.
Employment match
When individual competencies match organizational competencies and the individual becomes a working
member of the organization.

communication competencies, organizing abilities, time-management skills, critical-

Knowledge thinking abilities, and decision-making capabilities.

Salary, position responsibilities, advancement opportunities, how employees should

Sensitivity be treated, he type of work environment, work culture

Interviews, letters of application, curriculum vitae, case study and focus group
Skills interviews, résumés, letters of application, case study, focus group discussion
discussion, and probation

What is important to us and what we find desirable, interesting, and stimulating all
Value relate to our values
Career Choice –
Internal Communication
Work within an organization to assist management in employee and
management communication, coordinate a variety of training activities,
coordinate internal communication media, facilitate team building, and
develop numerous other communication activities.

Career opportunity
• Internal Communication Specialist
• Human Resources Specialist
• Talent Acquisition
• Training Specialist

Skill
• Interpersonal and organizational communication with an emphasis on
human relations.
• Speaking and good listening skills
• Writing skills
• Social media savvy
• Decision-making
 Internal Communication – Job Responsibility
Provide consultation, assistance,
and guidance to management on
matters relating to employee and
management communication
Develop and maintain
informational units to serve the
needs of senior management
and the communication
department
Coordinate employee
communication programs
and activities
Develop, coordinate, and
implement small-group, face-to-
face communication programs to
facilitate team building, problem
identification, and problem
solving.
Coordinate publishing of regular
employee media including
social media;
Provide editorial and publishing
services; and produce, edit, and
distribute special publications
Career Choice –
External Communication
Responsibility for external public relations activities; corporate
advertising; community, shareholder, financial, and government
relations; and corporate literature, sales promotions, and special
productions.

Career opportunity
• Public Relations
• Public Affairs
• Digital Marketing
• Social Media Specialist
• Videographer / Photographer
• Editor
• Content Writer
• Copy Writer
• UX Writer
• Government Relations
• Marketing Specialist
• Media Relations
• KOL & Partnership Relations
 External Communication – Job Responsibility

Guide and develop a full

range of external public
relations including
advertising; crisis
communication; community,
shareholder, financial, and
government relations; and
the production of corporate
literature, sales promotions,
marketing, and special
productions
Direct and coordinate all
activity in the
development,
implementation, and
administration of an
organizational
identification system,
covering all aspects of
visual communication,
materials, and media.
Evaluate, direct, and
coordinate uses of new
Have responsibility for
media including social
public relations,
media for all types of
development
organizational
departments, risk and
communication and e-
crisis communication.
commerce

Interpersonal relationship, speaking skills, good listening skills, writing skills, negotiation skill, social
Skill media savvy, creative, strategic thinking and decision-making
Career Choice – Sales
Representing products and services to potential customer. The
responsibilities include preparing and making sales presentations,
analyzing the market or audience, soliciting accounts, taking and handling
orders, and servicing accounts.

Career opportunity
• Account Representative / Account Executive
• Sales person – insurance, property, products, etc

Skill
• Interpersonal and organizational communication,
• Multicultural communication
• Market analysis
• Presentation
• Budgeting.
Career Choice – Human Service
Responsibility for fund-raising, grant writing, and other formal budget
justification processes. Human service professionals engage in counseling,
design, administration, and evaluation of programs; they also engage in
responsibilities similar to internal communication careers.

Career opportunity
• Fund-raiser
• Program specialist
• Field coordinator

Skill
• Strong interpersonal relationship and empathy
• Persuasive
• Budgeting
• Program planning and evaluation
Career Choice – Education
Careers in education require professional certification and advanced
degrees. Those with communication backgrounds teach primarily at high
school, junior college, and college and university levels. Job
responsibilities include instructional design and development, presentation
of educational materials, evaluation of student performance, and individual
counseling and guidance.

Career opportunity
• Teacher / lecture
• Administrator

Skill
• Presentation
• Listening and speaking skill
• Writing skill
• Research skill
• Life-long learner
Career Choice – Research
Responsibility for the design and development of research programs to
support the ongoing activities of the organization or to chart a course of
change and acquisition and interpretation of information

Career opportunity
• Business analyst
• Marketing research

Job responsibility
• Conduct interviews and surveys, evaluate data, commission
data collection, and coordinate research forums
• Business-trend analysis, marketing and demographic
research
• Evaluate organizational performance with both qualitative
and quantitative measures.
Career Choice – Management
Responsibility for planning, coordinating, supervising, and controlling
many of the activities of the organization. Managers involve themselves in
a variety of personnel activities such as interviewing, hiring, performance
evaluation, and employee goal setting.

Career opportunity
• Corporate Communication / Public Relations Manager
• Marketing Manager
• Digital Marketing Manager

Skill
• Specialty in the areas in which they manage
• Listening and speaking
• Think critically
• Writing skill
• Lead group decision making
• Problem solving
Career Choice – Consulting
Work as an external advisor to organizations to identify problems,
evaluate performance, find solutions, and implement a wide variety of
change activities.

Career opportunity
• Creative / advertising consultant
• Public Relations consultant
• Digital consultant
• Management consultant

Skill
• Listening and speaking
• Strategic thinking
• Problem solver
• Fast learner
The Employment Search

Informational Interview to gather data for problem solving and decision

interview making.

An exchange of questions between an individual seeking

Employment employment and the individuals responsible for evaluating job
interview applicants
21st Century Organizational Forms
Networked
organization
Partners or alliances across
groups and organizations to
leverage the best possible
resources for a given project
Cellular Team-based
Organization
Collaborative but not considered
Collaborative, simple work
permanent association of
structure with minimum
professionals working together
hierarchy. Self-managing
for a specific project or service.
teams
What will you choose for your career?
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