Domestic Market of Umden

• Umden bamboo crafts are

highly sought after in
Meghalaya's local markets
due to their exceptional
quality, unique designs,
and cultural significance,
particularly among tourists
who purchase them as
souvenirs and gifts.
(Field-Survey 2024)
 Government Initiatives
• The Meghalaya government
is promoting the bamboo
craft industry in Umden by
establishing showrooms,
marketing centers, and
organizing exhibitions,
trade fairs, and cultural
festivals to help artisans
showcase their products and
reach a wider consumer
base. (dcmsme.gov.in)
 Comparative Efforts

• Bamboo artisans in Umden have

formed cooperative associations
to navigate domestic market
complexities, streamlining
production, ensuring quality
control, and negotiating favorable
terms with wholesalers and
retailers, achieving economies of
scale and secure sales channels.
(Field-Survey 2024)
 Wholesale Distribution
Umden's bamboo artisans have
established retail and wholesale
distribution channels to meet
domestic demand, selling
products directly from
workshops and partnering with
regional stores to reach a wider
audience across Meghalaya.
(dcmsme.gov.in)
 Difficulty in Maintaining Quality
• Bamboo craft artisans in
Umden face challenges due
to raw bamboo quality
variability, culm flexibility,
strength, color, improper
drying, and improper
curing. Balancing
traditional techniques with
new design elements
becomes increasingly
complex. (Field-Survey
2024)
 Strengths
• Sustainable Material

• Traditional Craftsmanship

• Unique Aesthetic Appeal

• Diverse Product Range

• Eco-Friendly Branding
 Weakness

• Limited Market Reach

• Seasonal Availability

• Lack of Infrastructure
 Opportunities
• Export Potential

• Market Diversification

• Tourism Promotion
 Threats
• Competition

• Changing Consumer Preferences

• Policy and Regulatory Challenges

 Social and Cultural Tradition associate with Bamboo craft

Bamboo crafts in Umden

are a community-wide
process that unites artisans
and fosters a sense of
community. This traditional
approach ensures the
survival of this cultural
activity by transferring
knowledge and skills across
generations.