• The word "strategy" is

derived from the Greek

word "strategos"; stratus
(meaning army) and "ago"
(meaning leading/moving).
• Strategy is an integrated
and coordinated set of
commitments and actions
designed to exploit core
competencies and gain a
STRATEGY competitive advantage.
• Strategy can also be
defined as “ A general
direction set for the
company and its various
components to achieve a
desired state in the future.
Strategy results from the
detailed strategic planning
process”.
Features of Strategy

• Strategy is Significant because it is not

possible to foresee the future.

• Strategy deals with long term developments

rather than routine operations.
• Strategy is created to take into account the
probable behavior of customers and
competitors.
 Strategy is well define
roadmap of an organization

 It defines the overall mission, vision

and direction of an organization.

3
 • CORPORATE
LEVEL
STRATEGY

• BUSINESS
The three levels of LEVEL
STRATEGY
strategy
• FUNCTIONAL
LEVEL
STRATEGY
Corporate Level Strategy

• The overall scope and direction of a

corporation and the way in which its
various business operations work
together to achieve particular goals
• Corporate level strategy occupies the
highest level of DECISION MAKING

5
 • STABILITY
• EXPANSION
Corporate Level • RETRENCHMEN
T
Strategies • COMBINATION
Business Level Strategy

• Detail actions taken to provide value to

customers and gain a competitive advantage by
exploiting core competencies in specific,
individual product or service markets
• Concerned with a firm's position in an industry,
relative to competitors and to the five forces of
competition

7
  COST LEADERSHIP
 DIFFERENTIATION
 FOCUSED COST LEADERSHIP
Five Business-
 FOCUSED DIFFERENTIATION
level strategies
 INTEGRATED COST
LEADERSHIP/DIFFERENTIATI
ON

9/3/20XX Presentation Title 8

Functional Level Strategy

• An area of operational management based on a

specific department or discipline within an
organization, such as human resources, finance
or marketing
• Enables a company to deal with the nuts and
bolts of its long-term organizational plan and
short-term goals and objectives
• Customized to a specific industry or strategic
business unit (SBU) and is used to back up other
corporate and business strategies.
9
  MARKETING STRATEGY

Types of  R & D STRATEGY

 HRM STRATEGY
Functional
 FINANCIAL STRATEGY
Strategies  INFORMATION
MANAGEMENT
STRATEGY
THANK YOU!

11
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Thank you
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