Creative and Innovative Management

By: Jere Jean Valencerina, MBA

Creative and Innovative Management

Content:

• What is Creative and Innovative

Management?
• The Principles Behind Creative and
Innovative Management
• Case Study/ Examples
Creative and Innovative Management
Creative and Innovative Management is the act of balancing creativity and innovation in the workplace. It is
the art of finding and solving problems in different ways. It can be through ways of addressing challenges in
the workplace, dealing with different behaviors, or simply improving products and services.

Creativity means to transcend traditional ideas, rules, patterns or relationships into meaningful new ideas or
new solutions to a problem while Innovation is the practical implementation of ideas, approaches or actions
that result in the introduction of new goods and services or improvement in offering goods and services,
increasing efficiency and creating value.

Creativity and Innovation have always been at the heart of every successful organization. In recent years the
role of the Creativity Manager has developed. And as we start to see creative workers replace knowledge
workers, knowing how to creatively manage teams and inspire diversity, have become essential elements in
the role of today’s team leaders.
What are the principles behind Creative and Innovative
Management?
• The principles behind Creative and Innovative
Management are to produce and create new
concepts and ideas which are then transformed
into some forms of expression such as piece of
art, musical score, or literary pieces.

•Understanding the principles of Creative and

Innovative Management leads to produce either
products, processes, or strategies that will
improve the results of actions or performance of
the team or the business, or the overall way of
life.
What are the principles behind Creative and Innovative
Management?
A. Realization of value - Value, financial or non-financial, is realized from the
deployment, adoption and impact of new or changed solutions for interested parties.

B. Future-focused leaders - Leaders at all levels, driven by curiosity and courage,

challenge the status quo by building an inspiring vision and purpose and by
continuously engaging people to achieve those aims.

C. Strategic direction - The direction for innovation activities is based on aligned and
shared objectives and a relevant ambition level, supported by the necessary people
and other resources.

D. Culture - Shared values, beliefs and behaviors, supporting openness to change, risk
taking, and collaboration enable the coexistence of creativity and effective
execution.
What are the principles behind Creative and Innovative
Management?
E. Exploiting insights - A diverse range of internal and external sources are used to systematically
build insightful knowledge, to exploit stated and unstated needs.

F. Managing uncertainty - Uncertainties and risks are evaluated, leveraged and then managed, by
learning from systematic experimentation and iterative processes, within a portfolio of
opportunities.

G. Adaptability - Changes in the context of the organization are addressed by timely adaptation of
structures, processes, competences and value realization models to maximize innovation
capabilities.

H. Systems approach - Innovation management is based on a systems approach with interrelated

and interacting elements and regular performance evaluation and improvements of the system.
Ideas For Successful Creative and Innovative Management
•Involve Everyone And Create Conversations

•Do Not Push Employees, Pull Them In

•Run Awareness Campaigns

•Introduce A Common Space For Innovation

With An Innovation Management Tool

•Transparency

•Rewards And Recognition

Seven Rules for Creative and Innovative Management

Nurture Create Rely on Make no Update the Change Open

Diversity Markets merits Predictions Workplace Constraints Boundaries

This allows us Favor Embrace Keep many Update Optimize for Connect
to have more competition in Networks and options open workplace exploration instead of
ideas from networks gameplay environment protect
different
people
Case Studies and Examples
•Google:
•Google was the first company to create a business
based on innovation. Google founders Larry Page
and Sergey Brin addressed in their 2004 IPO letter
that they support their employees to contribute 20%
of their time to work on the innovation that will
benefit organization.

•Employees having an idea not related to their work

will focus 5-10% of their time on their innovation
until they demonstrate the impact of the idea. This
helped Google to generate some of the most
successful applications and tools including Gmail,
GoogleTalk and AdSense.
Case Studies and Examples
•Harnessing employee intellect at Toyota
• It took Detroit more than 20 years to ferret out the
radical management principle at the heart of Toyota’s
capacity for relentless improvement. Unlike other car
manufacturers in Western countries, Toyota has long
believed that first-line employees can be more than cogs
in a soulless manufacturing machine; they can be
problem solvers, innovators, and change agents. While
American companies relied on staff experts to come up
with process improvements, Toyota gave every
employee the skills, the tools, and the permission to
solve problems as they arose and to head off new
problems before they occurred. The result: Year after
year, Toyota has been able to get more out of its people
than its competitors have been able to get out of theirs.
Case Studies and Examples
•General Electric:
In the early 1900s, GE developed the renowned
industrial research laboratory. Innovation bought GE to
the uncontrolled process of scientific discovery and, over
the next 50 years, won more patents than any other
company in America.

Much of GE competitive prowess was an outcome of

innovations in the best way – nurturing a culture of
ideation. They provide a healthy environment where
employees share their ideas openly and get recognised to
their efforts in innovation.

They also seek external voices with unique opinions and

ideas on everything from the cloud, robotics and
manufacturing to public policy and the global economy.
Case Studies and Examples
Visa

The world’s first near-virtual company, owes its success to

organizational innovation. When Visa’s founder banks
formed a consortium in the United States in the early
1970s, they laid the groundwork for one of the world’s
most ubiquitous brands.

Today, Visa is a global financial web that links more than

551 million cards circulation and more than 2.9 billion
cardholders.

Visa branded credit and debit cards are issued by a total

of 1038 banks and financial institutions across the world.
•https://www.statista.com/statistics/624320/number-of-visa-debit-cards-globally-usa/
Reference:
Babu, S. (2018, November 24). Innovation Management: Importance, Ideas, And Examples.
https://acuvate.com/blog/innovation-management-importance-ideas-examples/

Hamel, G. (2006, February). The Why, What, and How of Management Innovation. Harvard Business Review.
https://hbr.org/2006/02/the-why-what-and-how-of-management-innovation

Unknown. (n.d.). Creativity and innovation management: How to inspire original ideas.
https://online.stanford.edu/creativity-and-innovation-management#:~:text=What%20is%20creativity
%20and%20innovation,especially%20in%20a%20work%20environment.

Magnus.p.karlsson. (2020, July 5). Innovation management principles. Innovation Management System.
https://innovationmanagementsystem.com/innovation-management-principles/