ABM STUDENT

EXPERIENCE IN DIRECT
SELLING: STRATEGIES
AND CHALLENGES IN THE
MARKET PLACE
MEMBERS:
Delantar, Caribbean J.
Borling, Mark Ethany F.
Montebon, Stephanie Marie S.
Monterona, Jackyline May B
ABM, GRADE 11 SENIOR HIGHT
-GROUP 11
 INTRODUCTION:
Direct selling has emerged as a favored avenue for individuals,
including students studying in the ABM Strand, to acquire hands-on
experience in sales, marketing, and entrepreneurship. This practice
involves directly selling products or services to consumers outside
of traditional retail settings, often through personal interactions or
hosted events.

This study aims to provide comprehensive insights into the

motivations, approaches, and outcomes of ABM students in direct
selling, ultimately contributing to the enhancement of
entrepreneurship education and professional development
initiatives tailored to this demographic.
 CONCEPTUAL FRAMEWORK
A Schematic Diagram of the Conceptual Framework

ABM STUDENT DIRECT

STRATEGIES AND
SELLING
EXPERIENCES
CHALLENGES

INDEPENDENT DEPENDENT
VARIABLE VARIABLE
 Theoretical
Framework
the Theory of Planned Behavior (Ajzen, 1991)

- A structured framework to elucidate the cognitive dimensions of

ABM students' direct selling experiences.
- It enables a comprehensive exploration of how these factors
collectively shape students' intentions and actions in the dynamic
marketplace by examining attitudes, subjective norms, and
perceived behavioral control
 STATEMENT OF THE
PROBLEM
1.What are the key strategies that ABM students
works with while engaging in direct selling?

2.What are the potential benefits for enhancing ABM

learners direct selling experience in the industry?

3 What challenges did ABM students encounter while

engaging in direct selling activities?
 METHODOLOGY
• SAMPLING PROCEDURE
- Through purposive sampling and ethical considerations,
it aims to gather a representative perspective on ABM
student experiences in direct selling.
• Respondents
- The study will focus on 20 honored students in ABM who
excels in Business Mathematics at Iligan City National
High School.