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Unit - IV - B - Visual Merchandising
Unit - IV - B - Visual Merchandising
Unit - IV - B - Visual Merchandising
MERCHANDISING
UNIT – IV
BY
DR.D.ANITA RACHEL
VISUAL MERCHANDISING
Visual Merchandising: The physical
display of goods in the most attractive
and appealing ways.
Store Layout: the interior arrangement of
retail facilities.
Selling areas: where merchandise is
displayed and customers interact with sales
personnel. (75-80% of the total space)
Sales support areas: devoted to customer
services, merchandise receiving and
distribution, management offices and staff
activities.
VISUAL MERCHANDISING
Floor Plan: A drawing showing arrangement
of physical space, such as showing the
positioning of merchandise groups and
customer services for a retail store.
Grid Layout: A retail floor plan that has one
of ore primary (main) aisles running through
the store, with secondary (smaller) aisles
intersecting with them at right angles.
Maze Layout: A free-flowing retail floor plan
arrangement with informal balance.
Fixtures: Shelves, tables, rods, counters,
stands, easels, forms, and platforms on
which merchandise is stocked and displayed
for sale.
MERCHANDISE
PRESENTATION
Merchandise
Lighting
Props
Signage
MERCHANDISE
Arouse curiosity
Requires space
Glare
TYPES OF WINDOW DISPLAYS