INDUSTRY VISIT REPORT LINC LIMITED

----------AN EXPLORATION JOURNEY

PRESENTED BY,
GROUP – 13
 AKASH AGARWAL
 ADITI SINGH
 AFROJA KHATUN
 ABHIRUP CHAKRABORTY
 AMARJEET KUMAR ROY
 DEBMALYA PAL
 PRITAM SHAW
 SRITANU DAS
 SURANJANA CHOWDHURY
 CONTENT
 INTRODUCTION
 ABOUT
 PRODUCTS OF THE COMPANY
 PRICING STRATEGY
 ADVERTISEMENT TECHNIQUES
 COMPETITORS
 ANALYSIS OF PROFIT & LOSS STATEMENT
 FINANCIAL HIGHLIGHTS
 PRODUCTION DEPARTMENT
 NUMBER OF EMPLOYEES
 CSR
 RECOMMENDATIONS
 CONCLUSION
 INTRODUCTION

LOCATION: SIRAKOLE
FACTORY: LINC LTD.
DEPARTMENTS:
 PRODUCTION
 FINANCE
 HR
 TESTING LABORATORY
 PACKAGING
 ABOUT

THE COMPANY
THE INDUSTRY  Affordable and quality products.

 Pen Industry  Wide range of writing

 Global Market instruments.

 Market Trends  Strong presence in the Indian

market
 Technological Advancements
 Sustainability Initiatives.
 PRODUCTS OF THE COMPANY
LINC Glycer Pen :
 0.6 mm tip size
 Fast-flowing Ink Technology
 Comfortable Elastomeric Rubber Grip / Flexi-
Grip Technology
 Smudge-free writing for document safety
Pentonic Pen
 0.7 / 1.0 mm tip size
 Easy flow Ink
Technology
 Sleek Matte Finish
 Feather lite feel
Signetta Gold Pen
 0.7 mm tip size
 Hybrid Ink Technology
 Advanced Grip Tech
 Ultra-smooth writing
Pentonic Pencil
 HB2 Pencil
 Triangular shape for tireless writing
 Extra dark pencil needs less pressure
while writing
 Specially treated wood for smooth
sharpening

Markline White Board

Marker Pen
 Bullet Tip
 Can be dry-wiped
without residue
 24-hour cap off
 Refillable
Pentonic Gum Stik
 Washable Glue
 Transparent Look
 Extra Strong Adhesive
 Non Toxic
 PRICING STRATEGY

 It follows a competitive pricing strategy.

 It has managed to find a breakthrough.

 Sharp margin improvement in recent years resulted in 110 % growth

in earnings.

 Pentonic has already crossed ₹50 crore in sales and the company is
working on more offerings, including premium ones.
 ADVERTISING
TECHNIQUES
 Linc Ltd praises students in the
new campaign for Pentonic during
exams.

 Emotional touch celebrates a

crucial phase in student life.

 "Linc pen lo, kismat badlo" breaks

through the pen market clutter.

 Partnering with influencers

enhances Linc Pens' brand
credibility and reach.
 COMPETITORS
Cello
Cello is a popular stationery brand.
It brought technologically advanced
German ink to the Indian market at
affordable rates for the people.
Parker
Parker has a historical portfolio
for drawing innovative ideas to
manufacture seminal pens. It is
the first name many Indians
think of when it comes to the
best luxury pen brands.
Reynolds Flair
Reynold is a household name that
Flair, integral among India's top
has been manufacturing a large
pen brands, commenced its journey
variety of pens since 1945. It is one
five decades ago with distinctive
of the most famous pen brands in
metal pens and currently offers an
India that produces much-in- extensive product range of over 650
demand products like Racer gel, items.
Trimax, and Champ.
 ANALYSIS OF PROFIT & LOSS STATEMENT
600.00 12.00%

YEARLY DATA 500.00 10.00%

8.00%
2019 2020 2021 2022 2023 400.00
6.00%
REVENUE FROM OPERATIONS 369.37 400.00 258.12 357.84 490.24 300.00
4.00%
COST OF GOODS SOLD 358.30 376.74 261.93 346.98 440.15 200.00
2.00%
100.00
PBIT 11.07 23.26 -3.81 10.86 50.09 0.00%
0.00
PROFIT MARGIN 3.00% 5.82% -1.48% 3.03% 10.22% 2019 2020 2021 2022 2023
-2.00%

-100.00 -4.00%

REVENUE FROM OPERATIONS COST OF GOODS SOLD

PBIT PROFIT MARGIN

 The company faced challenges in 2021, as seen in the dip in revenue, negative PBIT,
and profit margin.
 Recovery and growth occurred in 2022 and were especially strong in 2023, with
increased revenue, improved profit margins, and a positive PBIT.
SOURCE: HTTPS :/ / W W W.IN V E S TIN G.C OM /
 FINANCIAL HIGHLIGHTS

 Sales: INR 1,312.15 million (a slight increase from INR 1,269.8 million in the

corresponding quarter last year).

 Revenue: INR 1,331.48 million (marginal growth from INR 1,278.2 million a

year ago).

 Net Income: INR 77.06 million (decrease from INR 95.56 million in the

second quarter of the previous year).

 Earnings Per Share (EPS): INR 5.18 (down from INR 6.42 in the same

quarter a year ago).

SOURCE: HTTPS :/ / W W W.IN V E S TIN G.C OM /
 Half-Yearly
Revenue

Quaterly

Half-Yearly
Sales

Quaterly

0 500 1000 1500 2000 2500 3000

Sept,23 Sept,22

Half-Yearly
EPS

Quaterly

Half-Yearly
Net Income

Quaterly

0 20 40 60 80 100 120 140 160

Sept,23 Sept,22

SOURCE: HTTPS :/ / W W W.IN V E S TIN G.C OM /

 PRODUCTION DEPARTMENT

 IMD (Injection Moulding Department)

 Extrusion Department

 Mould Maintenance Department

 Assembly Department

 Testing Department and Packaging Department

 Quality Inspection Department

 NUMBER OF EMPLOYEES

 Linc Limited, a leading Indian

writing instrument
manufacturer, operates globally.
 The Sirakole unit has
approximately 700 employees,
including over 100 women.
 Demonstrates Linc's commitment
to women's empowerment in the
Women workforce at Linc
workplace. factory, Sirakole
ORGANIZATIONAL STRUCTURE

COMPANY FACTORY
 CSR
Linc Pens, an Indian company known for its writing instruments, has engaged
in several Corporate Social Responsibility (CSR) activities aimed at giving back
to society.

 Education Initiatives

 Healthcare Initiatives

 Environmental Sustainability

 Community Development

 Disaster Relief

 Employee Welfare Programs

 RECOMMENDATIONS

 Market Expansion: Explore new geographical markets or market segments

to diversify the company's customer base and revenue streams.
 Product Diversification: Expand the product line to cater to evolving
consumer needs and preferences.
 Digital Integration: Embrace digital technologies to streamline operations,
enhance customer engagement, and improve efficiency.
 Sustainability Initiatives: Incorporate sustainable practices into the
business model to appeal to environmentally conscious consumers and meet
regulatory standards.
 Strategic Partnerships: Form strategic alliances or collaborations with
complementary businesses to leverage each other's strengths and expand
market reach.
 CONCLUSION
Global Presence
Linc Limited operates in 60+
countries, emphasizing a robust
international footprint.
Innovation and Diversity
Commitment to quality, innovation,
and diverse product offerings in the
writing instrument industry.

Adaptive Distribution and Growth

Tremendous growth in the
distribution network, reporting
positive sales and revenue growth.

Proactive Strategies
People-Centric Approach
Proactively tackles challenges like
People are a key competitive
economic downturns, competition,
advantage, with a focus on inclusive
raw material fluctuations, liquidity
work culture and equal opportunities.
concerns, and quality risks.
THANK YOU!