Organizational

Boundaries and
Environments
Introduction to Business
Lesson 02
  Economy of the country
 Per capita income of the country

External  General employment or unemployment

Factors  Economic Growth

 Exchange rate
 Inflation rate
  Demographic factor is a study of population
Demographic  Population brings customers.
factors  Population tells the size of market and nature of
customers.
  Total Population
 Population Distribution
 Distribution on the basis of gender
Demographic  In Pakistan female population is further divided into
factors two categories:
 Household Women
 Working Women
Demographi  Population growth rate
 The rate at which population of an area
c factors increases/decreases.
Political and  Political Factors
 Preference and priorities of the Government
Legal  Attitude of the Government towards Exports
factors  Government taxation policy
  Legal factors
 Laws related to Health
Political and  Laws related to Imports and Exports
Legal  Laws related to Taxation
 Laws related to Packing
factors  Laws related to Child Labor
 Laws related to Labor Union
Technologica  Business people have to pace with the
l Factors technological advancements.
Sociocultura  Religion
 Followers of one religion have influence over the
l Factors buying behavior of the society.
  Act of God
Natural  Natural factors are out of our control
Factors  Business people will develop product considering
natural resources