PRINCIPLE OF

GRAPHICS AND DESIGN

PREPARED BY:
ONG, WANGLI E.
MERCADER, ERICA D.
BALANCE
o It describe the
placement of elements
of equal weight on page.
The three types of
balance are
symmetrical,
asymmetrical, and radial
MOVEMENT

 Itdescribe the
flow of element
on the page.
UNITY

 Itis the sense

of oneness of
the elements
that creates
balance and
harmony.
REPETITION
Itdescribe the
consistent and
balanced
repetition of a
design or
element.
PROXIMITY
 Itdescribe the
organization and
relationship of
elements include
in the design.
CONTRAST
 Itis the
combination of
opposing
characteristic of
an element like
color, size,
thickness, among
other. It allow
emphasis on the
key element.
WHITE SPACE
 Itis the
negative space
or large margins
that allow your
design to
breathe with the
elements.
KAMSAMNIDA
THANK YOU