Professional Documents
Culture Documents
TV Programming
TV Programming
Programming is MR + VP
Programming is essentially a
response
/ Strategy planning
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Programming: Definition
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Programming: Further elaboration
Evolving/changing/environment dependent
Response
Cultural product
Prevailing condition of program
Managerial Programming Creative
implementation treatment
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Buildings in programming department
Process of Programming
Ideation
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Production to programming ratio
Formula:
Production
24 hrs
Programming
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Basic skills of a programmer
A. Managerial skills
o Coordination
o Rapport development
o Getting done through others
o Develop competitive feedback
o Team work
B. Analytical mindset
C. Creative mindset
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How a channel define itself?
Two dimensions:
1. Audience
2. Content (genre)
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Cont…
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How programming decision may unfold?
Programming is filtered through 8 steps:
1. Audience
2. Time
3. Creative
4. Production
5. Marketing / publicity
6. Legal / standards
7. Monitoring
8. Research
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, MR VP MR + VP
Soap
Mov
Ope
ie
ra
Main
Trac
k
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Buildings in programming department
Process of Programming
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Production
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Research department
i. Research type
Pretesting
Pilot study
Post-testing
Study of the audience change of profile
Content
ii. Research area
Audience research
Information search
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Scheduling: Introduction
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Scheduling: Primary considerations
D. Time sensitivity
E. Creative / normative
expectation
F. Competition
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In a nutshell
Strategic
plan • Competitors environment
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WEEKDAYs slot division
9 – 12 am Morning
Lean Period
12 – 4 pm Afternoon
7 – 8 pm Prime access
8 – 11 pm Prime time
11 – 12 pm Late night
‘A’ departure
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Division of 18 hrs of a day
1. Drive Period
2. Lean Period
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Quick Overview!
Scheduling strategies
Tent-Polly
Havocking
Blocking
Striping
Counter – programming
Blunting
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Quick facts of programming
Event days
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Programming Concepts:
Grazing
Programming
Concepts
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Flipping
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Hunting
Programming
Concepts
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Zapping
Programming
Concepts
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Zipping
Programming
Concepts
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Scheduling strategies:
Tent-Polling
Placing the Flagship / high TRP program
between the low TRP program
Flagship
Flagship High TRP
High TRP
RESU
Y
LT X
Prog. X Prog. Z
Prog. X Prog. Z
Low TRP Low TRP
Low TRP Low TRP
X>Y
Scheduling
strategy
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Hammocking
Placing the low TRP program between the high
TRP programs
Prog. X Prog. Z
High TRP High TRP Prog. X Prog. Z
High TRP High TRP
Scheduling
strategy
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Blocking
Placing the high TRP programs one after the
other
Programs
High
TRP
Scheduling
strategy
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Striping (Banding)
Based on the nature of human being that is habits
8:30 – 9:00 a a a a a a
9:00 – 9:30 g g g g g g
9:30–10:00 c c d d f f Not
Striping
heduling
rategy
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Counter – programming
Scheduling
strategy
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Blunting
Scheduling
strategy
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Bridging
Earlier Phenomenon:
Program x Break Program y
Today:
Way A: Program x Program y
Way B: Program x
Program y
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Supersizing
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Theming
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Stacking
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Lead-In
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Cross programming
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Hot switching
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Sampling
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Over Exposure
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Challenges of future of programming
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