05.12.

2023

Change Management Jennifer Gonzalez, Adam Miyara, Valerii

Gorodetskii
Change Management
1. Competencies and Behaviors of an
Effective Change Agent

Table of contents 2. Application of Change Strategies

3. Development of a Change Management
Plan
4. Conclusion
 Competencies and Behaviors of
an Effective Change Agent
Strong communication

Skills adaptability

Strategic thinking

Empathy

Effective communication ensures that the workforce

understands the reasons behind the change;
adaptability helps navigate uncertainties; strategic
thinking aids in planning and execution; empathy
builds trust; collaboration ensures a collective effort
toward the change goal.
Application of change strategies

Kotter's model aligns with the need for Lewin's model's stepwise change suits
urgency in implementing a new CRM ABC Manufacturing's requirement for a
system and the importance of building a systematic approach to technological
coalition for successful adoption. advancements and training.
Development of a change management plan
A. Objectives: B. Scope: C. Communication Strategy: Key Components:
Involvement of all Regular updates Establish a change
Implement a new CRM
departments. through company-wide management team.
system for effective
leads management. Training programs for meetings. Conduct a detailed
employees. Use of various impact assessment.
Provide digital
marketing and Integration of the new communication Develop and deliver
customer experience CRM system. channels. training programs.
training. Open forums for Implement the new
Enhance overall feedback. CRM system in phases.
organizational Monitor and evaluate
adaptability. progress through
feedback mechanisms.
 • By leveraging effective change agent competencies
and employing tailored change strategies, ABC
Manufacturing can successfully navigate its

Conclusion
organizational transformation, addressing
technological challenges, and enhancing
competitiveness in the consumer electronics
market. The outlined change management plan
provides a roadmap for a systematic and holistic
approach to achieve the desired outcomes.