Growth Strategy

Growth strategy is a strategy aimed at winning larger market share, even at the
expense of short-term earnings is a growth strategy

Types of growth
strategy

Product Market Market

Diversification Acquisition
expansion penetration expansion
 • Survival
Factors for •
•
Innovation
Competitive Advantage

adopting •
•
•
Motivated workforce
Customer Satisfaction
Corporate Image
Growth •
•
Optimum Utilisation of Resources
Economies of scale

Strategy
• Expansion
• Spreading of Risks
 Heading of the Concept
To be written in points format.
 Heading of the Concept
To be written in points format.