CASE STUDY

Statement of the Problem

How can M&S revitalize its business model and

brand amidst declining sales and increased
competition?
Objectives
• Analyze
• Evaluate
• Propose
SWOT Analysis
STRENGTH WEAKNESS
• Strong Brand Recognition • Outdated Business Model
• Diverse Product Range • Poor Fashion Appeal
• Reputation for Quality • Internal Management Issues

OPPORTUNITIES THREATS
• Store Modernization • Intense Competition
• E-commerce Expansion • Changing Consumer Preferences
• Product Innovation • Economic Factors
 Alternative Courses of Action
Conduct Comprehensive Market Research

PROS:
1. Informed Decision-Making
2. Targeted Inventions
3. Competitive Advantage

CONS:
4. Time and Resource Intensive
5. Financial Burden
6. Uncertain Outcomes
 Alternative Courses of Action
Performance Metrics and KPIS
PROS:
1. Performance Visibility
2. Informed Decision-Making
3. Accountability and Alignment
CONS:
4. Data Overload
5. Resistance to Change
6. Potential for Misinterpretation
 Alternative Courses of Action
Innovation and Product Development
PROS:
1. Market Relevance
2. Brand Enhancement
3. Competitive Advantage

CONS:
4. High Costs
5. Risk of Misalignment
6. Dependency on External Partners
• Conclusion and Recommendation
• Implementation Plan
⚬ Comprehensive Market Research
⚬ “MISS U: Market Insights, Strategies, and Solutions Unleashed”
￭ Phase 1:Preparatory Steps
￭ Phase 2: Research Design and Methodology
￭ Phase 3: Data Collection
￭ Phase 4: Report Generation and Insights
￭ Phase 5: Action Plan Development
￭ Phase 6: Execution and Monitoring
￭ Phase 7: Review and Adaption
Through MISS U, we won't
MISS U
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