SMILE

METAL CABINETS
Alejandro Firmeza Memorial National High School

Aguiauan,Miagao,Iloilo

Members:
John Christian Delgado
Val Vincent Momblan
Jhon Patrick Palingcod
John Rey Tondo
Glen Patrick Famillaran
Paul Justine Famillaran
Jan Jan Fajurado
Ralph Monserate
INTELECTUAL PROPERTY
 EXECUTIVE SUMMARY
 TOPRODUCE QUALITY AND EFFICIENT STORAGE UNIT THAT GIVES
SATISFACTION TO OUR CUSTOMERS.
 OUR BUSINESS OFFERS DURABLE AND LONG-LASTING METAL CABINETS.
 WE ALSO
CAN PUT WHEELS ON OUR CABINETS FOR MOBILIZATION
PURPOSES.
 WEDO MASS PRODUCTION PER MONTH AND SELL THEM WITH AN
AFFORDABLE PRICES.
 BACKGROUND
SMILE METAL CABINETS GOAL IS TO PRODUCE QUALITY
AND LONG-LASTING METAL CABINETS THAT GIVES A
“SMILE” TO OUR CUSTOMERS FACES. WE WILL BE IN THE
BUSINESS OF MAKING OUR CUSTOMERS STORAGE
UNITS THAT THEY CAN USE FOR A LONG TIME , FOR WE
PRIORITIZE QUALITY OVER QUANTITY.
 BUSINESS GOALS
SHORT TERM GOAL: USE THE QUALITY OF OUR PRODUCED
METAL CABINETS TO ATTRACT THE ATTENTION AND INTEREST
OF OUR COSTUMERS
LONG TERM GOAL: EXPORT OUR METAL CABINETS WORLDWIDE.
 MARKET RESEARCH
SURVEY AND RESULT
RATINGS:
0-20% DISSAPOINTED
20-40% NOT SATISFIED
40-60% AVERAGE
60-80% SATISFIED
80-100% VERY SATISFEID
 SURVEY
1-NOT OK
2- BARELY OK
3-MODERATE
4-OK
5-VERY OK
1 2 3 4 5
DURABILITY
DESIGN
PRICE
EFFECIENTCY
QUALITY
 PERCENTAGE RESULT:
DURABILITY 95%
DESIGN 91%
PRICE 94%
EFFICIENCY 92%
QUALITY 97%
 MARKET ANALYSIS
 INDUSTRY: Metal cabinets are durable and quality storage units that can be efficient
in our househoulds.
 COMPETITORS: Our major competitors would local furniture business.
 SWOT

STRENGTH- Quality and efficient storage units with an affordable prices.

WEAKNESS- Long term production, new businesses, start-up costs, no reputation
OPPORTUNITIES- To produce quality and efficient metal cabinets in for the people
THREATS- Local furniture business.
 MARKETING PLAN
• TARGET MARKET- ANYNONE THAT HAS AN INTEREST IN
CABINETS AND IN NEED OF STORAGE UNITS IN THERE
HOUSEHOLDS.
• DISTRIBUTION CHANNEL- DELIVERIES ON YOUR HOMES
EITHER LOCAL OR INTERNATIONAL.
• PRICING- IT DEPENDS UPON THE TYPE METAL CABINETS.
 OPERATIONS AND PRODUCTIONS
• BUSINESS PERMIT IS NEEDED
• ALL DEBTS AND LIABILITES OF THIS BUSINESS IS OUR
RESPONSIBILITY.