Types of Buying Decision Behavior

Types of Buying Decision Behavior

 Buying decision behavior varies (‫ )مختل ف‬from place to place and

person to person either purchase of a detergent soup or bikes.

 There are different factors which affects buying decision behavior

which we already discussed in our previous videos. Buying Decision

Behavior can be classified in to four different categories.
1. Complex Buying Behavior

2. Dissonance Reducing Buying Behavior

3. Habitual Buying Behavior

4. Variety Seeking Buying Behavior

Types of Buying Decision Behavior
 Types of Buying Decision Behavior
1. Complex (‫ )پیچیدہ‬Buying Behavior
 In complex buying behavior consumer shows high level of

involvement while purchase and observe considerable differences

among brands.
 Complex consumer buying behavior is noticeable when the product

price is high, risky, and purchased infrequently. Its good example is

buying a mobile or laptop. Both the products are expensive and variety
of brands. Consumers feel uncomfortable to decide for a specific
brand.
 Types of Buying Decision Behavior
2. Dissonance (‫ )عدم اطمینان‬Reducing Buying Behavior
 In dissonance reducing buying behavior consumer involvement is

very high due to high price and infrequent purchase with less
significance differences among brands. In this case buyer purchases
the product which is easily available. After the product purchase,
consumers may face dissonance post purchase behavior.
 Example include insurance products, investment, purchase of

diamond ring etc

 Types of Buying Decision Behavior
3. Habitual (‫ )عادت‬Buying Behavior
 In Habitual buying behavior consumer involvement is low as well as

low is no significance among brands names. The good example is a

lighter or match box or salt. They just go for it and purchase it, there
is no brand loyalty. Consumers do not need information regarding
brand purchase, characteristics. For such brands TV commercials,
news papers and magazines build positive attitude of consumers
towards.
 Types of Buying Decision Behavior
4. Variety Seeking (‫ )مختلف قسم کی تالش‬Buying Behavior
 In variety seeking buying behavior situation consumer involvement

is very low but there are significance differences among brands. In

this situation consumers perceive brand switching. A good example
is purchase is chips. In such case consumer purchase chips and make
results are consumption. Next time they purchase another brand just
to change the taste.