Welcome at Nikhef, Amsterdam!

Keep your access card. You need it to get out of the building and
tomorrow to get in again..

Wireless: request access at:

http://www.nikhef.nl/pub/computing/ReqWireless.php

Dinner: at 19hrs. Directions follow later.

Tomorrow we can have lunch together if you like to.

www.nikhef.nl Gabby Zegers, EPPCN march 2009

Impact of 10-9-2008

Last meeting: what activities?

Now: what is the impact of all that?

I received Portugal, UK, Sweden, Netherlands, Germany, Poland,

Czech Republic, Spain, Norway, Switzerland, and Italy (11 total).
Additions to this please to James!

Mind to report about the impact! What is different afterwards, what did
we achieve with our target audiences (press, policy makers, general
public)?

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 I guess we all experienced something like this…

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Media analysis - LHC start up coverage in Norway
Total articles: 450

Percentages
Positive: 36%
Neutral: 24%
Negative: 40%

Key words
Potentially Positive:
Large Hadron Collider (LHC), Big Bang, dark matter, particle physics, time machine, Higgs particles, proton, particle accelerator,
Norwegian research involvement (and many more).

Potentially Negative:
Big Bang, black hole, end of the world, doomsday, suck up the world, “the experiment”, the end of everything, radiation – as well
as implying unforeseen consequences.

Language
Articles we’ve noted as negative may include some neutral or positive aspects, but the driving focus is the sensational – the end of
the world or potential total destruction. Quite a few of the negative articles will weakly mention that CERN scientists disagree.

Many positive articles also mention the sceptics, but also serve up strong rebuttals.

Often, negative articles use general terminology, working hard to mention as few scientific terms as possible. Examples: “the
machine” “the experiment” rather than LHC or research. Negative articles also focus on the cost of the project, implying that it’s
money down the drain, and some have focused on Norway’s cash input in the project.

Interesting analysis! Most of us had no time to do this,

but maybe this example can be used for Council?

www.nikhef.nl Gabby Zegers, EPPCN march 2009

First beam impact report

James Gillies, CERN

9 March 2009
 Methodology
Context

Working closely with the European Particle Physics Communication Network,

EPPCN, and the InterAction network of communications officers in laboratories
and funding agencies around the world, the CERN Communication group
implemented a strategy of raising media awareness of the LHC beginning with
the Organization’s 50th anniversary in 2004 and culminating with the LHC’s first
beam on 10 September 2008. This report outlines the communications
activities implemented for 10 September 2008, gives a global analysis of media
impact with a country-specific breakdown where information exists, and
concludes with lessons learned for future major media events. The primary
objective of the 10 September media work was to establish CERN as a
recognisable name, thereby building a platform for communicating the science
of the LHC.
 Methodology
Media visits on site
 Methodology
Media event on 10 September
 Methodology
Media coverage on 10 September
 Methodology
Country reports

Received – thanks!
Czech Republic; Germany; Italy; Netherlands;
Norway; Poland; Portugal; Spain; Sweden;
Switzerland, United Kingdom.

Please send short paragraph – or remind me if

already done…
Austria; Belgium; Bulgaria; Denmark; Finland; France;
Greece; Hungary; Slovak Republic;
 Methodology
Conclusions

Draft report to be circulated to you soon.

•EPPCN had a significant influence on the media impact of the LHC start-up on
10 September.
•The objective of establishing CERN and the LHC in popular culture has been
achieved.
•This position is not without risk – larger media profile, larger target – brand
management.
•The CERN webcast server capacity is insufficient for a major communication
event such as this. In future, extra bandwidth will be needed for such events.
Possible candidates are the first LHC collisions and first announcement of
results.
•The dedicated high-quality webcast feed to partner institutes in the Member
States failed in some cases.
•The Eurovision satellite signal was unreliable in The Netherlands and Greece.
 Methodology
Conclusions

Despite these issues, the communication of the LHC start-up

on 10 September achieved its objectives, providing a
platform on which future communication of particle physics
may build. EPPCN was an essential ingredient of this action,
and will remain an invaluable tool for European particle
physics communication in the future.
 Dinner at 19 hours at
Grand Café Frankendael,
Middenweg 116
Amsterdam

From Nikhef: Take bus

number 40 to Amstel
Station (mind the
direction, there is another
bus 40!)
You have to buy a ticket
for two ‘strips’ (twee
strippen in Dutch)

We get off at stop:

Middenweg (red), and
walk 3 minutes to green.

Lost? Call me!

Mobile Gabby:
+31-6-23273597

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Standardized country information: what to do with it
and how to maintain it?

We updated our national information sheets for the VIP

event of October 21. What to do with it now?

Possibilities:
-Distribute them like CERN brochures
-Publish the info online on our own sites
-Publish the info on a special communication-tools-
overview site?
-idea Felicitas Pauss
-…

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 When we decide to use them:
How do we update them?

Possibilities:
-annual revision
-revision before important events (restart LHC e.g.)
-revision on demand (national or CERN)
-…

Responsible: You ! (EPPCN members)

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Personally I think it is useful information so use it!
But I need to be able to:
-publish it on Nikhef website
-have printed versions available (I can print them myself)

Is that ok with CERN??

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Translations

-How is the proces going?

-Overview of brochures by Christine

www.nikhef.nl Gabby Zegers, EPPCN march 2009

www.nikhef.nl Gabby Zegers, EPPCN march 2009
www.nikhef.nl Gabby Zegers, EPPCN march 2009
 -New brochure on Anti-matter:
http://cdsweb.cern.ch/record/1163912/files/CERN-Brochu
re-2009-001-Eng.pdf
(see print)

-Webevent this Friday - James

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Communication website idea

Target: communicators in subatomic physics! To have easy access

to all materials.

Also for EPPCN, EPPOGG, Interactions..

And maybe Aspera?

Read pdf with communication matrix idea of Felicitas Pauss (on

agenda)

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Specifications for the External Relations Matrix Website
The present paper is a first attempt at defining in some detail the planned "CERN External
Relations Matrix". At this stage, it focuses on the expected functionality from a user's point
of view (in the spirit of a "User's Requirement Document"), not on the underlying Web,
database, or other technologies that may be required.
Much of what is proposed here is by no means new but exists already, especially in the
"Grey Book" and on the NMS Web pages, and to some extent in the Member State media
sheets. However whatever may be relevant is repeated here, for the sake of completeness
and with the ultimate goal of combining the different Websites and papers that exist today
into a streamlined, one-stop information resource.
I include in italics a number of questions that occurred to me during writing, and to which
we need to find answers before finalizing the structure of the matrix, and filling it with
contents.
1 Structure of the matrix
The matrix is two-dimensional initially1, organised by
• Countries and International Organisations
o Member States (MS)
o Candidate States (CS)
o Associated States (AS) (none at present)
o Non-Member States (NMS) with cooperation agreement or protocol
o NMS with ad-hoc collaborations 1 A possible third dimension (time) is briefly discussed in
Section 3.

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Specifications for External Relations Matrix Website 2
o Intergovernmental Organizations (IO)
o Non-Governmental Organizations (NGO)
o … ???
• CERN projects
o Approved Experiments
o Recognized Experiments
o Detector R&D projects
o LEP experiments
o Approved accelerator projects
o Accelerator studies
o Generic accelerator R&D
o Computing projects (elaborate with FH)
o Theory (elaborate with LAG)
o … ???
Q1: Recognized Experiments should be included for completeness, however they may require
special care; in particular, they could 'import' new countries into the matrix to which we have
strictly no other contacts – this could be misleading.
Q2: In many instances, criteria for inclusion of projects will need to be clearly defined. For
example, not even the notion of an "approved experiment" is unambiguous – whereas the
beginning is well defined by the Research Board approval, CERN has no clear rules as to when
an experiment is terminated. I believe that the Grey Book lists experiments as approved or
"active" for two years after the end of data-taking.

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 2 Matrix elements
The matrix will be organised in
• one element with summary information for each country2 ABC
• one element with summary information for each CERN project XYZ 2 For simplicity, "country"
will be used from here on as a generic term for all types of states and
international organisations collaborating with CERN.
Specifications for External Relations Matrix Website 3
• one element for each combination country/project, providing all details about the
participation of country ABC in project XYZ. Of course, some of these elements will
be empty.
For a total of n countries and m projects, the matrix will thus consist of k = (n+1)x(m+1)
elements. In the most simple organisation of the matrix Website, there would be one firstlevel
Web page per element (unless empty); k will be a large number (even after subtracting
the empty elements) and there should be extensive search and navigation facilities to find
the required information easily and efficiently.
Each page should provide an email link (or link to a comment form) to the Webmaster to
report errors and omissions, and the date of the last update. Validity or expiry dates should
be provided whenever possible (trivial example: term of office of an experiment
spokesperson).

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 2.1 Summary information per country
The summary pages per country ABC will provide the following information:
• Country name and national flag (or logo)
• General information about particle physics in country ABC and its collaboration with
CERN
• Existence of Cooperation agreements and protocols, if applicable (the text of
agreements etc. will be kept in a private area)
• Existence of CERN-ABC committee(s), if applicable
• External relations advisor for country ABC at CERN (for NMS)
• Official CERN contacts in country ABC:
o Ministry in charge of relations with CERN
o CERN Council delegation, if applicable, preferably through link to Council
Website (not available on Council Website at present)
o Funding agency/ies in charge of the contribution to CERN, and of funding
particle physics research in ABC in general
o RRB representative(s), if applicable

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 Specifications for External Relations Matrix Website 4
• ECFA delegates, if applicable, preferably through link(s) to ECFA Website
• List of CERN projects with ABC participation
• List of relevant HEP labs in ABC
• List of other institutes collaborating with CERN
• National roadmap(s)
• Number of CERN users from ABC
• … ???
All entries will be linked to relevant Web pages whenever possible. In many cases, this will
be links to external sites outside the cern.ch domain.
Q3: Do we want to provide links to general information about country ABC, such as
Wikipedia articles, the ABC entry in the CIA World Factbook, etc? Whilst certainly useful, it
could be (mis)interpreted as an official CERN endorsement of such pages. Legally speaking,
this problem would of course be solved by an appropriate disclaimer.

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 2.2 Summary information per project
The summary pages per project will provide the following information:
• Name of project (XYZ) with logo, if applicable
• CERN Status (e.g. approved experiment, recognized experiment, R&D project, ….
• Date of approval, if applicable
• Relevant documents on CDS (Proposals, TDRs, Scientific Committee/RB minutes, …)
• Project leader(s) and other relevant contacts (e.g. spokesperson, technical
coordinator, …)
• Short (abstract-style) project description
• List of countries participating in XYZ, with contact persons
o List of institutes participating in XYZ, with contact persons and number of
CERN Users, grouped by country
o Short (keyword-style) description of institute responsibilities and activities in
XYZ
Specifications for External Relations Matrix Website 5
• Total Number of CERN Users in XYZ
• … ???
Again, all entries will be linked to relevant Web pages whenever possible. Obviously, for the
CERN experimental programme, there is a strong overlap with information available in the
Grey Book (http://greybook.cern.ch).
Q4: Do we restrict the list of participating institutes to academia (universities, research
institutes) or do we include industry collaborating in R&D projects?

www.nikhef.nl Gabby Zegers, EPPCN march 2009

 2.3 Country-vs-project entries
The pages would be produced, if possible dynamically, from the general country and project
pages through appropriate filters. User-settable filters could be envisaged. For each
combination of country and project, the Web page would provide:
• Names of country (ABC) and project (XYZ), with flags and logos
• Name(s) of national contact(s) for XYX (e.g. national contact physicist for the LHC
experiments)
• List of institutes participating in XYZ, with contact persons and number of CERN
Users
• Short (keyword-style) description of institute responsibilities and activities in XYZ
• Total number of institutes from ABC participating in XYX
• Total number of CERN Users from ABC participating in XYX
• Links back to the summary pages for country ABC and project XYZ
• … ???
3 The historical dimension
Adding time as a third dimension to the matrix, to allow for reconstructing the historical
evolution of each element, would clearly be desirable. I have not thought much about a
possible implementation yet. The most ambitious and professional solution may be to
construct all Web pages dynamically from database entries only. If all database entries are
Specifications for External Relations Matrix Website 6
properly time-stamped and conserved indefinitely, all matrix elements could be
reconstructed, in principle, for any arbitrary date.

www.nikhef.nl Gabby Zegers, EPPCN march 2009