National Industries

ALL YOUR REQUIREMENT UNDER ONE ROOF

TOPIC :- To Study Customer Satisfaction for National Industries

COMPANY MENTOR :- Mr. Haji Shaikh Abdullah

COLLEGE MENTOR :- Mrs . Shruti Mitra
 ABOUT THE COMPANY
Welcome to National Group of Industries

National Group of Industries is the leading manufacturer of all kinds of Hospital

furniture, Office furniture, Garden furniture, School furniture, Wooden furniture, Tent
house furniture, Home furniture in Azamgarh (U.P) since Last 40 Years.
 Latest Advance technology along with Excellence design and Best raw materials are the
hallmark of our exclusive products.
 The unmatched quality of our product has earned goodwill, fame and reputation in the
Furnitures Industries in Azamgarh.
 Company has Regularly and satisfactorily fulfilled all the bulk requirements of big
Schools, Industries, Office & other Corporate House.
 The Company creates efforts to ensure better services every time with regular innovation
and management .
 Focus of the Company has been always on use of latest technology for up gradation and
improve quality.
 TYPES OF PRODUCT

Hospital furniture
Office furniture
Garden furniture
School furniture
Wooden furniture
Tent house furniture
Home furniture
Hospital furniture
Office furniture
Garden furniture
School furniture
Wooden furniture
Tent House furniture
 OBJECTIVE

These Objectives apply to all staff and are intended to compliment

activity which is to provide.

 To find out customer satisfaction level.

 To find out the most important factor that affects the purchase of
home furniture.
 To know customer purchase destination.
 RESEARCH METHEDOLOGY

Research Design: Research design is Descriptive.

Sampling TECHNIQUES: Sampling Method is Convenience Sampling.

.
Collection Data Method : The Primary data collected through questionnaire.

Sample Size: 78

Sampling area : Azamgarh

Sampling Unit: National Industries Customers

DEMOGRAPHIC PROFILE OF
RESPODENTS
 Age wise
AGE Below 25 25-35 35-45 45-55 55 And above
No of 10 24 17 19 8
responden
t
Chart Title

55 &
10% Below 25
13%

45-55
24%

25-35
31%

35-45
22%

Interpretation:- 13% people is in age group below 25 ,

31% people is in group 25-35 ,
22% people is in group 35-45 ,
24% people is in Group 45-55
10 % people is in group 55 and above
Gender wise
Chart Title

female
GENDER NO OF 12%
RESPONDENT
MALE 69

FEMALE 9

male
88%

male female

Interpretation:Out of total respondent 88 %were male and 12% were

female
Family wise
Chart Title

FAMILY NO OF
RESPONDENT
Nuclear
26%

JOINT 58

NUCLEAR 20
joint
74%

joint Nuclear

Interpretation: out of total respondent 74% peoples are

comes in joint family and 26 % nuclear family .
Residence of Area.?
AREA NO OF
RESPONDENT Chart Title
Semi-Urban
12%
Rural 29

Urban 40 Rural
37%

Semi -urban 9
Urban
51%

Interpretation :- -37% comes under rural area

- 51% comes under urban area
- 12% comes under semi urban
Are you Employed ?
EMPLOYED NO OF Chart Title
RESPONDE
NT
No
15%
YES 66

NO 12

Yes
85%

Interpretation :- out of total respondent 85% are

employed and 15 are non employed .
What is your monthly Family Income.?

Chart Title
50000 & above
FAMILY NO OF 9%

INCOME RESPONDENT
>10000

< 10000 12 15%

10000 - 40 30000-50000
30000 24%

30000 – 19
50000
50000 and 7
10000-30000
above 51%

Interpretation :- 10 % have less than 10000

51 % have between 10000 – 30000
24 % have between 30000 – 50000
9 % have 50000 and more than above
Which is most preferred destination for you
to buy Furniture
Chart Title
PREFERRED NO OF
DESTINATION RESPONDENT
SHOWROOM 41
direct from furniture
company
SMAALL 12 23%

WORKSHOP
NEAR UR PLACE road-side furniture showroom
53%
9%

ROADSIDE 7
FURNITURES
DIRECT FROM 18
FURNITURE small workshop near
your place
COMNPANY 15%

Interpretation :- 53% from showroom

15% from small workshop near the place
9 % from roadside
23% direct from furniture company
How satisfied you are with the products of
National Industries ?

SATISFACTION NO OF
LEVEL RESPONDENT Chart Title
dissatisfied
HIGHLY SATISFIED 35 3%

SATISFIED 22 neutral
24%

NEUTRAL 19 Highly Satisfied

45%

DISSATISFIED 2
satisfied
HIGHLY 0 28%

DISSATISFIED

Interpretation :- 45% are highly satisfied

28% are satisfied
24% are neutral
3 % are satisfied
What is the most significant factor for you to
purchase from National Industries Outlet ?
SIGNIFICANT NO OF Chart Title
FACTOR FOR RESPONDENT
PURCHASE
PRICE 13 §Price-
17%

§Large amount of
QUALITY 30 collections-
22%

CONSUMER 16
§Consumer service
SERVICE 21%

LARGE AMOUNT 17 §Quality

39%
OF
COLLECTIONS

Interpretation :- 17% for their price factor

40 % for their quality
21% for their consumer service
22% for their large amount of collection
Will you again purchase National Industries
product.?
AGAIN PURCHASE NO OF RESPONDENT

YES 76
NO 2

Chart Title
no
3%

yes
97%

Interpretation :- 97% Yes they will purcahse

2% No they will not purchase
 Rate the Design of National Industries
furnitures.?
RATE THE NO OF
Chart Title
DESIGN FOR RESPONDENT
THE bad
3%
FURNITURES
Excellent 30 neutral
19%

excellent
good 31 38%

Neutral 15

Bad 2 good
40%

Very bad 0

Interpretation :- 38% excellent

40 % good
19% neutral
3% bad
 FINDINGS
Majority of consumer purchase product from
showroom.
Excellent and good is the most rated product of
industry.
Quality is the most significant factor for purchase
from national industries .s
Consumer showed their willingness to purchase
again from National Industries.
 SUGGESTIONS
Management organization should be setup as still the organization
processes are not established.
Systematic operating procedure should be made and followed.
 LIMITATIONS

Time Constraint
Very small amounts of consumer were the part of research.
 LEARNINGS

 Product knowledge.
 Learn financial aspects of business.
THANK YOU