Student name:​Hibe Al Jinabi

Candidate number:​0658
Centre number:​12350

Unit 4
Promoting a Brand
Introduction:

Today I will be introducing the two businesses between Kiss and Eylure lashes.
Description of the business 1

• Brands in business
• Logos / Pictures
• What a brand is
• What brand definition and brand personality is
Benefit of successful branding
• talk about image, quality, recognition, long-lasting, perceptions,
trust, marketing multiple products etc
What the brand Kiss is?

Variety of styles as well ad being Quality and Affordable

• Brands in business​
• Logos / Pictures​
• What a brand is​
• What brand definition and brand personality is​
brand definition and brand personality is:

• Brands in business​
• Logos / Pictures​
• What a brand is​
• What brand definition and brand personality is​
How the business brings and adds value to the business:

• Brands in business
• Logos / Pictures
• What a brand is
• What brand definition and brand personality is
 Eylure
Eyelure Lashes
• Brands in business​
• Logos / Pictures​
• What a brand is​
• What brand definition and brand personality is​
The main difference between Kiss lashes and Eye lure
lies in their brand identity, product offerings, and
target demographics. While both brands offer false
eyelashes, they may differ in terms of style variety,
quality, pricing, and marketing approach.

What is Eylure and what is the defintion/personality

Eyelure is a brand that specializes in false eyelashes,

offering a wide range of styles to suit different preferences
and occasions.

For the business of Eye lure, the importance lies in

providing consumers with high-quality false eyelashes that
meet their aesthetic needs.
How does eye lure add
value to the business
•Quality Products:
•Eye lure focuses on creating high-quality false eyelashes that are
durable, comfortable to wear, and aesthetically pleasing. This
commitment to quality enhances customer satisfaction and loyalty.

• Variety:
• By offering a wide range of lash styles, Eye lure caters to diverse
preferences and occasions, allowing customers to find the perfect
lashes for their needs. This variety expands the customer base and
increases sales potential.

•Brand Reputation:
•Eye lure has built a strong reputation in the beauty industry for its
reliable products and innovative designs. This positive brand image
attracts new customers and reinforces loyalty among existing ones.
Importance and success of each element for Kiss Lashes
4Ps Importance
Product KISS Lashes, a prominent figure in the beauty sector, has seamlessly integrated its
range of products into its comprehensive business plan, establishing a strong
brand identity and securing a notable portion of the market. KISS Lashes employs
market segmentation and targeting strategies to effectively reach different
customer groups.
Place KISS Lashes can be found not only in regular stores, but also in exclusive beauty
supply shops. These establishments cater to individuals passionate about beauty
and professionals seeking top-notch beauty supplies. The brand's website
frequently showcases exclusive offers, comprehensive product details, helpful
tutorials, and valuable customer reviews, all of which enhance the overall
shopping experience and promote online transactions.
Price KISS Lashes effectively incorporates pricing into their marketing and promotions
strategy through a carefully planned approach that balances affordability and
perceived value. Their pricing tactics are crucial in attracting and retaining
customers from different market segments. Promotions and Discounts
Promotional pricing is a fundamental element of KISS Lashes' marketing plan.
The brand regularly provides discounts, sales, and special promotions, especially
during peak shopping seasons like holidays, Black Friday, and back-to-school
periods.
Promotion KISS Lashes promotes products on Instagram, Facebook, TikTok, and YouTube,
showcasing new releases, tutorials, user-generated content, and influencer
partnerships. Their social media campaigns use high-quality visuals and videos to
demonstrate lash application and benefits, attracting potential customers.
Additionally, they use traditional advertising channels like beauty magazines, TV
commercials, and online banners to reach a wider audience, including those not on
social media.
Success
Kiss lashes are widely regarded as the top choice
among consumers due to their user-friendly nature
and cost-effectiveness in comparison to rival
brands, all while maintaining exceptional quality.
Additionally, they are recognized for their long-
lasting wear and natural look.
Kiss lashes are readily accessible and can be found
in a wide range of retail stores. They are
conveniently available in both brick-and-mortar
shops and online, providing consumers with easy
access to their products.
Kiss lashes have gained a strong reputation in the
market for being both affordable and high-quality.
Their popularity and widespread availability in
major retail outlets contribute to their strong sales.
These lashes cater to a wide range of customers
without sacrificing quality.
Kiss lashes' promotions are precisely aimed and
strike a chord with their target audience, resulting in
their campaigns being exceptionally successful in
reaching and captivating customers.
Elements of the Promotional mix and their purposes (Kiss Lashes)​

Advertising What advertising is used for the product.

KISS Lashes uses social media marketing to connect with beauty enthusiasts and customers on platforms like
Instagram, Facebook, TikTok, and YouTube.

Sales promotion Are there competitions, or other incentives to encourage sales?

KISS Lashes strategically uses sales promotions to boost sales, attract customers, and stay competitive in the beauty
industry. By offering discounts, they encourage immediate purchases and see a temporary increase in sales.

Personal selling Is there any personal selling involved?

Personal selling by KISS Lashes reps includes detailed product demos and tutorials to educate customers on lash
characteristics, benefits, and application methods. Direct interactions with clients provide customized engagement,
addressing concerns, answering questions, and building relationships.
Promotional Mix

Public relations Does the business sponsor any awards?

• influencers create authentic and engaging content featuring KISS Lashes products.
This content can be repurposed and amplified across various social media channels,
effectively increasing brand visibility and engagement.

Direct selling Are customers contacted directly?

• Interactive content like polls, surveys, and quizzes in emails encourage customer
participation and feedback, providing valuable insights for product development and
marketing strategies.

Public relations Does the business sponsor any awards?

• Kiss Lashes has not won any awards, but they have gained recognition in the beauty industry. Celebrities like
Suki Waterhouse and Natasha Lyonne wearing their lashes on the red carpet has boosted their popularity and
generated buzz.
 • KISS Lashes caters to a diverse range of individuals who are
interested in enhancing their eye makeup and overall appearance
through using false eyelashes. Their target market includes beauty
enthusiasts who are passionate about makeup and always on the
lookout for new products to enhance their look.

• KISS Lashes also targets special occasion consumers who

purchase false eyelashes for events such as weddings, parties,
proms, or photo shoots, where they aim to look their best and
make a statement.

• KISS Lashes predominantly operates within the

B2C sector, focusing on individual customers
who buy their false eyelashes and eye makeup
items for personal use.

• Nevertheless, they also participate in B2B

endeavors by forming partnerships with
retailers, beauty salons, spas, and other
establishments that resell their products or
integrate them into their services.