Fashion Trends

• Corset
• Bustle
• Gibson Girl
(Mid1890‟s to early 1920‟s
symbolized the Ideal American
Woman
28/05/24 1
Gibson Girl
The “Gibson Girl” image of the beautiful, well-bred
woman with upswept hair and tiny waist was created
by the American cartoonist Charles Dana Gibson and
inspired by his wife.

28/05/24 2
 Mid and end of 1910’s
What Influenced Fashion?

World War I

 Women’s

Movement

 Men’s Fashions

– Military Influence

– Trench Coat

28/05/24 3
 1920’s Fashion

Social Changes

World War I had just ended.

Social morals became more lenient.

Stock market sky-rocketed.

New freedom for women

28/05/24 4
The Role of Women
 As their roles changed so did their
clothing.
 Younger women wore now shorter
skirts with pleats and slits to allow for
movement.
 More woman were starting to work.
 Made clothes easier to move around in.
28/05/24
New Rights for Women
August 26, 1920, the 19th Amendment
was added to the US Constitution.
Women rebelled and cut their hair short.
Drank alcohol which was not
considered classy.
The women now thought corsets were
confining.
5
The Flapper Image
 They smoke, drank,voted and danced.

• The flapper, a type of bold, fun-loving young  These women went against the norm
 Looked down upon by society.

woman, came to symbolize a revolution in  Cut their hair, wore makeup and were adventurous

manners and morals that took place in the

1920s.
• Flappers challenged conventions of dress,
hairstyle, and behavior.
• Many Americans disapproved of flappers’ free
manners as well as the departure from
traditional morals that they represented.
 Flappers were known for their short, and low cut dresses.

 They wore high heels and make-up in abundance

 Public reaction was strong. They were denounced by

clergymen, politicians, and even women’s rights activists
 Utah attempted to pass laws about how long a woman’s
skirt must be.
 Virginia tried to ban any dress that revealed too much of a
woman’s throat, and Ohio tried to ban form-fitting outfits.
Women were often escorted off the beach for what was
deemed “inappropriate” swimwear.
The Flapper’s Style
 They wore short skirts and dresses which was
unusual for a woman of that time to dress, as
women where still expected to dress modestly.
 They were all mainly young women as the
previous generation where part of the
Victorian era.
 They wore :
more jewelry
Short skirts
Short dressed
 They kept their hair short and boyish because
it was in style and seen On the cover of
magazines like Vogue

28/05/24 8
The Flapper’s Style

 Petting parties became very popular.

 They drank and smoked in public.

 They went out dancing a lot.

 They were allowed to take part in more sports.

 They were allowed to drive.

 They where more sexually liberated also.

28/05/24 9
The end of the Flapper

 The flapper lifestyle and look disappeared in

America after the Wall Street Crash and the

following Great Depression.

 The high-spirited attitude and hedonism were

less acceptable during the economic hardships of

the 1930s.

28/05/24 10
Coco Chanel

 During this time, known designer for her clothing and

Perfumes.
 In the 1920’s she had introduced a Simple, Short and
Loose dress known as the ‘Chemise’,
 This Dress allowed Flapper’s the freedom of movement
so that they could dance the night away!
 She even made Tan skin more popular as she showed
hers off after a holiday.

28/05/24 11
Women Working and Voting
• Although many women held jobs in the 1920s,
businesses remained prejudiced against women
seeking professional positions.
• The Nineteenth Amendment gave women the right
to vote in all elections beginning in 1920.
• At first, many women did not exercise their right to
vote.
• It took time for women’s votes to make an impact.