INFORMATION, COMMUNICATION

AND TECHNOLOGY A2

ASSIGNMENT: PORSCHE
B Y: A S I M S H A I K H
Student ID: 21586904
AISHA NIMA ARSHAD
Student ID:21600953

V I V E K PA L A K K A L
Student ID : 21587022

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INTRODUCTION
ABOUT PORSCHE

Porsche is a renowned German automaker

that has a rich history of designing and
engineering some of the most iconic vehicles
in automotive history. Its legacy began in 1931
when Ferdinand Porsche founded the
company as a consulting firm for other
automakers and later established itself as a
leader in the sports car market with the
introduction of the 356 in 1948

Today, Porsche produces a range of high-

performance vehicles, from sports cars like
the 911 and Boxster to SUVs like the Cayenne
and Macan. Their commitment to excellence
in engineering and design has made Porsche a
respected name in the industry, driving
progress and innovation in the world of high-
performance vehicles. (Duffy 2021)

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EXAMPLES OF ICT
USAGE IN PORSCHE
1 . C O M P U T E R- A I D E D D E S I G N :
HOW DOES PORSCHE Porsche uses advanced CAD software to design and develop its
UTILIZE ICT? vehicles, allowing designers and engineers to quickly iterate and
refine their designs before moving into production.

2 . S I M U L AT I O N S O F T WA R E :
In addition to CAD, Porsche also utilizes simulation software to model
and test its vehicles in a virtual environment, allowing for more efficient
and cost-effective testing and development.

3 . R O B OT I C A N D A U T O M AT I O N :
Porsche employs advanced robotics and automation systems throughout its
manufacturing process, enabling greater precision and efficiency in the
assembly of its vehicles.

4 . D R I V E R- A S S I S T E D T E C H N O LO G I E S :
Porsche incorporates a range of driver assistance technologies into its vehicles,
such as adaptive cruise control and lane departure warning systems, which rely
on sophisticated ICT systems to operate effectively.

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 Strength Weakness
A company's strengths could be any Weaknesses are areas or traits where a company
number of qualities or areas where it is less competitively advantageous than its
excels and has a competitive advantage competitors:
over its competitors:
• Limited E-Commerce Capabilities

S W
• Multilingual Website • Limited Innovation and Technology
• User-Friendly Website • Limited Information on Sustainability and
• High-Quality Visuals and Environmental Impact
Multimedia content • Lack of Comprehensive Online Chat Support
• Detailed Vehicle Information

Threat Opportunity
Threats are outside forces that pose risks to
an organization's operations. Though
oriented in the opposite direction, the
categories frequently resemble those in the
T O The "Opportunities" section ought to emphasise
outside elements that represent potential business
"Opportunities" section: growth or improvement areas:

• Focusing on Sustainability
• Shifting Consumer Presence • Strengthening E-Commerce Capabilities
• Competitors have a Better Website • Expand Online Presence
Design • Develop a Comprehensive Online Chat Support
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• Cybersecurity Threats
(Peterdy,2023) 4
 1 2
M U LT I L I N G U A L W E B S I T E : U S E R- F R I E N D LY D E S I G N :
• The website is accessible to a wider • The website for Porsche is
range of users because it is available sleek and contemporary,
in multiple languages. with simple navigation and a
• pleasing user interface.
The website's availability in multiple
languages aids in removing language • The user-friendly layout can
barriers and makes it simpler for help to increase client
visitors to navigate and comprehend satisfaction and users'
the content. propensity to return to the
website in the future.

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HIGH-QUALITY VISUALS, 4
M U LT I M E D I A C O N T E N T A N D
C U S T O M I Z AT I O N : D E TA I L E D V E H I C L E
I N F O R M AT I O N :
The Porsche website features top-notch
PORSCHE’S images and multimedia materials that
perfectly depict the brand's lifestyle and
The website gives users a
thorough understanding of
each model by providing
automobiles and leave an enduring
STRENGTHS impression on visitors. The Porsche
website makes it simple to customize a
car's features.
detailed technical
specifications, images, and
videos for each vehicle.

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 1 2
LIMITED E-COMMERCE
C A PA B I L I T I E S :
Compared to Tesla, which enables users
to buy vehicles, accessories, and
merchandise directly from its website,
providing a significant amount of
convenience and accessibility benefits,
Porsche's website lacks robust e-
commerce features.
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L I M I T E D I N F O R M AT I O N O N
S U S TA I N A B I L I T Y A N D E N V I R O N M E N TA L
I M PA C T:
PORSCHE’S Porsche's website sustainability information
may not be as thorough as Tesla's, which
strongly emphasises sustainability and
WEAKNESSES environmental impact, two issues that many
customers find problematic.
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L I M I T E D I N N O VAT I O N A N D
T E C H N O LO G Y :
Porsche's website has a modern
appearance, but it might not be as
innovative and technologically
advanced as the Tesla website. Porsche's
products and technology may be viewed
as more conventional compared to
Tesla's, which is renowned for its
cutting-edge design and is a market
leader in the electric vehicle space.
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LACK OF COMPREHENSIVE
O N L I N E C H AT S U P P O R T:
The lack of a robust online chat
support system on Porsche's
website may make it more
difficult for users to receive
prompt responses to their
inquiries. 6
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D E V E LO P A M O R E C O M P R E H E N S I V E
O N L I N E C H AT S U P P O R T S Y S T E M :
• Customer service on the website
might benefit from expanding its
online chat system to better serve
users.
• Customers may not need to visit a
physical dealership as a result of a
robust online chat system,
increasing user convenience and
accessibility.
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E X PA N D O N L I N E P R E S E N C E :
• Porsche's social media and online marketing
presence could be increased to draw in more
OPPORTUNITIES •
clients and raise brand awareness.
Virtual test drives and online car configurators
could offer prospective customers a more
interesting and individualized online
FOR PORSCHE experience.
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STRENGTHENING E-
C O M M E R C E C A PA B I L I T I E S :
Porsche may have a chance to improve its
e-commerce capabilities as more
consumers choose to shop online.
Porsche can make it simpler for
customers to buy its vehicles, accessories,
and merchandise by providing a seamless
and practical online shopping experience.
F O C U S O N S U S TA I N A B I L I
Porsche can benefit from the
growing consumer emphasis on
sustainability by highlighting its
initiatives to promote
sustainability and lessen
environmental impact, which
will appeal to customers who
value these factors.
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C O M P E T I T O R S H AV E A
BETTER WEBSITE DESIGN :
Lamborghini's website stands out thanks to its modern,
attention-grabbing design that features vibrant colours,
dynamic animations, and strong typography in contrast to
Porsche's minimalist website layout. Additional ways to engage
with Lamborghini's brand include social media feeds and a
newsletter signup option. In general, the Lamborghini website
offers users a more enduring and interesting experience that
emphasises the brand's character and way of life.

2 3
SHIFTING CONSUMER
C Y B E R S E C U R I T Y T H R E AT S : PREFERENCES:

As more people conduct business online, brands Any brand may be threatened

PORSCHE’S and their customers may be at serious risk from

cybersecurity threats. Porsche's reputation could
by the quick shifts in consumer
trends and preferences. Porsche
could lose its appeal to
suffer and customer trust could be lost if hackers
or other cyber threats target the Porsche customers if it doesn't adapt to
THREAT website. new trends and shifting
consumer preferences.
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 CONCLUSION
To conclude, Porsche has a robust online presence that promotes its name and goods.
The website is sleek and contemporary, with simple navigation and excellent graphics.
However, there are still some things that could be done better, like enhancing the
sustainability data and expanding the e-commerce features. Porsche could also profit
from stepping up its online marketing and social media initiatives to reach a larger
audience and build brand awareness. Overall, Porsche's website design and online
strategy heavily incorporate ICT, enabling the company to effectively interact with
customers and improve their experience.

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 D U F F Y, T. ( 2 0 2 1 ) . T H E C O M P L E T E P O RS C H E B U Y I N G G U I D E : E V E RY M O D E L , E X P L A I N E D .
[ O N L I N E ] G E A R PAT R O L . AVA I L A B L E AT:
H T T P S : / / W W W.G E A R PAT R O L .C O M / C A RS /A 5 8 0 7 4 9 / P O RS C H E- M O D E L S / . [ A C C E S S E D O N : 6 T H M AY
2023]

P E T E R DY, K . ( 2 0 2 3 ) . SW OT A N A LY S I S . [ O N L I N E ] C O R P O R AT E F I N A N C E I N S T I T U T E . AVA I L A B L E AT:

H T T P S : / / C O R P O R AT E F I N A N C E I N S T I T U T E .C O M / R E S O U R C E S / M A N A G E M E N T/ S W OT- A N A LY S I S / .
[ A C C E S S E D O N : 7 T H M AY 2 0 2 3 ]

W W W.G R I N .C O M . ( N . D. ) . G R I N - A D E TA I L E D A N A LY S I S O F P O RS C H E AG A N D I T S I N D U S T RY
S EG M E N T . [ O N L I N E ] AVA I L A B L E AT: H T T P S : / / W W W.G R I N .C O M / D O C U M E N T/ 2 6 9 1 1 3 . [ A C C E S S E D
O N : 6 T H M AY 2 0 2 3 ]

REFERENCES
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