BSB40820 Certificate IV in Marketing and

Communication

BSBCMM411 Make presentations

© 2020 Precision Group (Australia).

Materials adapted, copied and communicated under licence.
Review Presentation
 3.1 Evaluate Effectiveness of the Presentation
Techniques for reviewing your presentation include the following:
• Action research
Action research involves investigations being done by others with the
aim of improving the skills of the person being assessed.

3.1 Evaluate Effectiveness of the Presentation

 3.1 Evaluate Effectiveness of the Presentation

To conduct action research, you can do the following steps:

1.Identify an area of improvement
2.Develop a plan to address the area of improvement
3.Implement the plan
4.Evaluate the results of the implementation
5.Identify a new area of improvement
6.Repeat process

3.1 Evaluate Effectiveness of the Presentation

 3.1 Evaluate Effectiveness of the Presentation
• Critical friends
For this method, you can ask any of your colleagues that participated
in your presentation regarding your delivery.
• Focus group interviews
Focus group interviews can be done by facilitating a discussion with a
group of people that you have selected for observing your
presentation delivery.
• Video
You can evaluate the effectiveness of your presentation by observing
your performance through your video recording.

3.1 Evaluate Effectiveness of the Presentation

 3.1 Evaluate Effectiveness of the Presentation
• One-on-one interviews with participants and other personnel
involved in the presentation.
These interviews can include critical evaluation on key aspects and
overall performance of your presentation delivery against the
purpose and objectives, or general advice on improving your
communication skills.
• Written feedback provided by participants
This usually involves surveys, questionnaires, checklists and feedback
forms. These would typically be handed out during or at the end of a
presentation to seek the audience’s opinion.

3.1 Evaluate Effectiveness of the Presentation

 3.1 Evaluate Effectiveness of the Presentation

The people you wish to evaluate your presentation should be mature with
sound judgement. You should also respect them and value their opinion,
even if they are critical of your presentation.

3.1 Evaluate Effectiveness of the Presentation

 3.2 Seek and Discuss Feedback and Any Reactions to the
Presentation from Participants and Relevant Stakeholders
Once you have identified who you need to ask feedback from, ask them to
critique the following:
• The Delivery:
o Projection
o Pitch
o Articulation
o Pronunciation

3.2 Seek and Discuss Feedback and Any Reactions to the Presentation from Participants and Relevant Stakeholders
 3.2 Seek and Discuss Feedback and Any Reactions to the
Presentation from Participants and Relevant Stakeholders
• The Delivery:
o Timing
o Posture
o Movement
o Gesture
o Visual Contact
o Facial Expression

3.2 Seek and Discuss Feedback and Any Reactions to the Presentation from Participants and Relevant Stakeholders
 3.2 Seek and Discuss Feedback and Any Reactions to the
Presentation from Participants and Relevant Stakeholders
Content:
o Purpose o Segmentation
o Clarity o Visual Aids
o Development o Ability to Answer Questions
o Transitions o General Effectiveness

3.2 Seek and Discuss Feedback and Any Reactions to the Presentation from Participants and Relevant Stakeholders
 3.2 Seek and Discuss Feedback and Any Reactions to the
Presentation from Participants and Relevant Stakeholders
Some tips you can use when seeking feedback:
• Understand the kind of feedback you need
• Seek feedback in real time
• Ask specific questions
• Ask for examples
• Ask your colleagues

3.2 Seek and Discuss Feedback and Any Reactions to the Presentation from Participants and Relevant Stakeholders
 3.2 Seek and Discuss Feedback and Any Reactions to the
Presentation from Participants and Relevant Stakeholders
Guidelines to consider when clarifying feedback in an appropriate
manner include:
• Admit if you are unsure as to what the speaker means
• Ask for repetition if needed
• Repeat what the speaker said but in your own words
• Ask for specific examples
• Ensure to thank the speaker and show your understanding

3.2 Seek and Discuss Feedback and Any Reactions to the Presentation from Participants and Relevant Stakeholders
 3.3 Make Changes to Presentation Based on Feedback
Received
Based on the feedback you have received, you may need to make changes
to your presentation. Before making these changes, you must properly
process the feedback given to you.
Taking the time to process the feedback you received ensures that you do
not misinterpret the feedback and that you understand what you need to
change in your presentation in order for it to be more effective.

3.3 Make Changes to Presentation Based on Feedback Received

 3.3.1 Processing Feedback
Once you have the feedback, you have to process and apply it to make it
useful and see improvements. Knowing how to process it well is a skill in
itself.
• Listen carefully
• Ask for examples
• Do not debate the feedback
• Accept the feedback
• Process the feedback

3.3 Make Changes to Presentation Based on Feedback Received

 3.3.2 Principles of Effective Communication
Communication can be described as the transfer of:
• Information
• Thoughts
• Ideas
The information shared between sender and receiver may be of a formal
or informal nature – written or spoken.
The ultimate goal of communication is to come to an understanding of the
message being sent between sender and receiver.

3.3 Make Changes to Presentation Based on Feedback Received

 3.3.3 Implementing Feedback
The feedback you receive from these methods can be implemented through
the following steps:
1.Look to a support group
2.Determine a template for goal setting
o Plan
o Do
o Study
o Act
3.Set your goals
4.Gather data
3.3 Make Changes to Presentation Based on Feedback Received
 Summary

Public speaking is often said to be people’s greatest fear. However, reading aloud from a
prepared text is the best way to give a truly boring speech that will leave your listeners
asleep. Recommendations to avoid this include:
1. Practise, practise, practise: Give your speech in a mirror. Then give your speech to
an empty room. Then give your speech to your pet. Then do all this again. Feel free
to actually write down the speech for your practice, but do not have the whole thing
in front of you when you finally deliver it. Use your practice time to determine your
delivery and timing – which words you will stress, which sentences you will end with
a period of silence. Cut sentences that sound stilted. Add new ones that are brief
and to the point. Keep practising.
2. Do not memorise the speech: Despite the number of times you practise, do not
memorise your speech. Know it well enough to feel confident, but do not be afraid
to add things at the last second or to skip whole sections you feel your listeners
might not appreciate.
 Summary
3. Relax: After you reach the podium, wait a moment. Take a deep breath. Make
eye contact with a few people. Smile. Sip the water. The listeners become quiet
during this moment. They will not notice the five to ten seconds as an
uncomfortable pause.
4. Tell stories: Use personal anecdotes. Speak of your own experiences.
Something recent is always welcome. Look to your experiences of the last week
to determine how one of them can highlight one of your points.
5. If you feel anxious: Drink some water and pause for a moment. Your listeners
will welcome a brief silence. You will welcome the chance to relax for a second.
6. Leave the jokes out: While audiences always welcome humour, unless you are
absolutely certain that you can deliver it well, and that your listeners will find
the jokes funny, do not use it. While nothing makes a speech quite so welcome
as funny jokes, nothing kills one more than poorly delivered, inappropriate, or
simply bad jokes.
 Now that you have completed this presentation, you
should be able to:
Presentation  Prepare presentation
Summary  Deliver presentation
 Review presentation
 Version Control & Document History

Date Summary of modifications Version

4 January 2021 Version 1.0 final produced following PowerPoint validation. 1.0