MONGINIS CAKS

Suyog JosLI
mbu Iv-c
Ro!! 164
COMIAY OVI!VIIW
A romIor nnd ouInr dosfInnfIon for Iovors of
nII vnrIofIos cnkos, chocoInfos, nsfrIos nnd
cookIos.
CommnndIng nnd dIsfInguIshod rosonco In l2
cIfIos nround IndIn nnd 2 In Igyf.
Sfnrfod In l958 by fho KhornkIwnIn fnmIIy,
MongInIs fIoworod undor fho vIsIonnry gonIus of
HussoInI KhornkIwnIn In fho l9?0`s.
IosIdo Cnkos, MongInIs nIso sorvos snncks IIko
uffs, brond roIIs, Izzns, burgors nnd snndwIchos
fhrough Ifs oxcIusIvo cnko shos.
MA!KIT SICMITATIO
CoogrnhIc
Mnjor cIfIos nnd fowns
omogrnhIcs
AII ngo grous nnd nII
Incomo grous
IsychogrnhIcs
o SocIfIc CInss or
IIfo sfyIos
4 IohnvIornI
or occnsIons IIko
bIrfhdnys nnd ofhor
coIobrnfIons
TA!CITIC
TnrgofIng sfrnfogy wIII bo fo fnrgof
&3/IIIeve39Iu9e/ muvke9 ns MongInIs wIII
cnfor fho domnnds of vnrIous fyos of cusfomors.
IOSITIOIC
Como IxorIonco fho chnngo nnd
You`II
Crnvo for moro.
MA!KIT !ISIA!CH
ObjocfIvo
To undorsfnnd why fho cusfomors rofor MongInIs
cnkos
MA!KIT !ISIA!CH
Hnvo you frIod fho MongInIs cnkos/nsfrIos
!nfo fho qunIIfy of fho MongInIs cnko on fho
scnIo of l-5. (l oor, 5 oxcoIIonf).
How (nonIIng/fomfIng) nro fho MongInIs
cnkos
WhIch cnko do you rofor fho mosf
l)MongInIs 2) Hnngouf 3)!Ibbons & InIIoons
4)IIrdy`s 5) Any ofhor
Why
If you wnnf fo chnngo somofhIng In MongInIs
whnf wouId If bo
COS!MI! IIHAVIO!
Objocf of urchnso(Whnf doos fho mnrkof buy):-
IxcoIIonf qunIIfy nnd vnrIofy of cnkos nnd
nsfrIos
ObjocfIvo of urchnso(Why doos If buy):- To
mnko socInI momonfs IIko bIrfhdnys momornbIo
OrgnnIznfIon of urchnso(Who buys):- IooIo
who wnnf fo coIobrnfo socInI occnsIons,.
COS!MI! IIHAVIO!
OornfIon of urchnso(How doos If buy ):-
Through cnsh, crodIf cnrds nnd dobIf cnrds
OccnsIon of urchnso(Whon doos If buy):-
SocInI momonfs IIko bIrfhdnys ofc, whon nn
IndIvIdunI fooIs IIko onfIng n cnko.
OufIof of urchnso(Whoro doos If buy):-
MongInIs OufIofs
S.W.O.T ANAIYSIS
ST!ICTHS
COO I!A AMI
VA!IITY O I!O!CTS
COO COVI!ACI
WIAKISS
Q!A!ITY
OT I!OMOTIC THI
I!O!CTS AC!ISSIVI!Y
OIIO!T!ITIIS
MAKI ITS I!ISICI I
MA!!S, SCHOO!S &
CO!!ICIS
TA!CIT CO!IO!ATIS
MO!I VA!IITIIS I
I!O!CT !ACI
TH!IATS
TH!IATS !OM
COMIITITIO!S
THI !ACHISI SYSTIM
CA HAMII! THI
Q!A!ITY O I!O!CTS
I!OMOTIOA! ACTIVITIIS
!ocnI AdvorfIsIng
AdvorfIsIng fhrough IocnI nowsnors
roo SnmIos
IsfrIbufIon of froo snmIos(fnsfIng) nf shoIng
mnIIs nnd corornfo offIcos
SocInI MnrkofIng
CnfurIng fho ronI fImo Cusfomor roncfIons nnd
osfIng fho vIdoos nnd Icfuros fhrough socInI
nofworkIng.
I!OMOTIOA! ACTIVITIIS
roo Couons
CIvIng fho Hyor CIfy, Shoors Sfo nnd !IfosfyIo
cusfomors froo couons on fho urchnso of fhoIr
rosocfIvo roducfs.
O!! I`S O MA!KITIC MIX
Iroducf
Ifforonf vnrIofIos of
Cnkos nnd InsfrIos
ConornI ns woII ns
cusfomIzod dosIgn
cnkos
IrIco
HIgh Cosf
IromofIon
AdvorfIsomonf
SnIos IromofIon
roo SnmIos
IInco
MongInIs rnnchIsoo
RROBRT OBRT I IA&TRBORN A&TRBORN
CC&STOMRS &STOMRS' I ' IO&R O&R CC' 'SS
Cusfomor SoIufIon
IrovIdo
VnrIofy of IrrosIsfIbIo
cnkos
Cusfomor Cosf
!oInfIvoIy hIgh cosf
ConvonIonco
InsIIy nvnIInbIo In
MongInIs frnnchIsoo
nnd mnIIs.
4 CommunIcnfIon
AdvorfIsomonfs nnd
romofIonnI ncfIvIfIos
I!ICIC A C!OWTH
ST!ATICIIS
SoIocfIng n IrIcIng Mofhod
CoIng !nfo IrIcIng wIII bo soIocfod
IrIco IromofIons
!nId SkImmIng HIgh HIgh
Crowfh SfrnfogIos
I..T.I.S.I.V.I Crowfh Sfrnfogy
9 I!ICI Q!A!ITY ST!ATICY
HGH MEDUM LOW
H

G
H
M
E
D

U
M
L
O
W
PRICE
Q
U
A
L
I
T
Y
IST!II!TIO
MongInIs Cnkos
Cusfomor
MongInIs
rnnchIsoo
!ofnIIor
WAT TO CI!II!ATI
!O!CITTAI!I MOMITS
THAK YO!