Professional Documents
Culture Documents
ML 1
ML 1
Mirjam Nilsson
About us
Customers Costs
66% of US consumers spend money on multiple Loss of productivity costing consumers
products that only partially resolves their issue thousands of dollars
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for replacement products
Easy to use
Simple design that gives customers the targeted information
they need
$3B $2B $ 1B
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market
• Our product is priced below that of other • Company A Product is more expensive
companies on the market
• Companies B & C Product is expensive and
• Design is simple and easy to use, compared to the inconvenient to use
complex designs of the competitors
• Companies D & E Product is affordable but
• Affordability is the main draw for our consumers to inconvenient to use
our product
CONVENIENT
A
Contoso
EXPENSIVE AFFORDABLE
D C
E B
INCONVENIENT
Roll out product to high profile or top- Release the product to the general Gather feedback and adjust product
level participants to help establish the public and monitor press release and design as necessary
product social media accounts
$0
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