HIERARCHY

Nika Tavčar 4.A

 What is visual hierarchy?
• The control of visual information
• Emphasize certain characteristics
• Typically created by contrast between visual elements in a
composition.
Hierarchy is used to:
• Add structure
• Create visual organization
• Create direction
• Add emphasis
• Help a viewer
navigate and digest
information easily
Principles of hierarchy
Color
Size
Alignment
Repetition
Proximity
White space
Texture
MY WORKS
 SOURCES
• https://www.canva.com/learn/visual-hierarchy/
• https://254-online.com/hierarchy-principle-of-design/#:~:text
=Hierarchy%20is%20typically%20created%20by,the%20way%
20it%20is%20intended
.
• https://www.interaction-design.org/literature/topics/visual-hi
erarchy