Comparitive Analyis Between

Domestic And International Marketing

An In-depth Exploration

Name: Eashan Dey (22100110138)

Arihant Jain (221001101351)
Ayushmaan Gupta (221001101310)
Utsav Choedhury (221001101319)
Sahil Singh (221001101340)
 Introduction
Definition of marketing.

Importance of understanding the

difference between domestic and
international marketing.

Objectives of the presentation

 Definition

Domestic Marketing: Marketing

activities that are focused within a
country’s border.

International Marketing: Marketing

activities that are beyond domestic
borders into multiple countries.
 Market Research
Domestic: Focused on local market
needs, trends and consumer behavior.

International: Requires understanding

of multiple markets, diverse consumer
behaviors and varying trends.
 Marketing mix (4ps)
Product: Adaptation vs standardization for different
markets.

Price: Pricing strategies may vary based on local

economic condition, purchasing power and
competition.

Place: Distribution channels differ due to infrastructure

and logistical challenges.

Promotion: Tailored promotion strategies to align with

cultural and regional differences.
Legal And Regulatory Environment
Domestic: Compliance with local laws
and regulations.

International: Navigating different

legal systems, trade policies and
regulatory standards.
 Economic Environment
Domestic: Relatively stable economic
condition.

International: Variations in economic

stability, currency exchange rates and
economic policies.
 Competitive Environment
Domestic: Competitors within the
same country.

International: Increased competition

from both local and global players.
 Strategies And Approaches
Domestic: Focused marketing
strategies tailored to a single market.

International: Multi-domestic, global

or transnational strategies to manage
operations across different markets.
 Case Studies
 Domestic: Taj Mahal Tea celebrates monsoon season with
culturally resonant billboard. Taj Mahal Tea, in collaboration with
Ogilvy India, launched a remarkable billboard campaign called "Megh
Santoor" to celebrate the monsoon season, which is deeply cherished in
Indian culture. The billboard, measuring an impressive 210.86 square
meters holds the Guinness World Record for the 'Largest
Environmentally Interactive Billboard.

 International: Red Bull is extremely good at making people think

it's a local brand. They do this by hosting events all around the
world like their air race in the UK, Grand Prix in Indianapolis,
and rally events in different locales. Red Bull also has their site
and content in many languages with customized local content.
 Challenges And Opportunities
Domestic: Market saturation, limited
growth potential.

International: Market entry barriers,

cultural adaptation, but higher growth
potential and diversification.
 Conclusion
Domestic marketing focuses on a single country's
market. International marketing involves marketing
activities across multiple countries or global markets.
International marketing is important because it opens
your business to larger, international audiences. On a
brand level, international marketing is an opportunity for
wider exposure, product awareness, and increased sales.
We personally think that international marketing is better
because create a global brand presence while tailoring
marketing strategies to each specific region's culture,
demographics, and consumer behavior.
 Thank You
Thank you for your attention.
We appreciate your time and interest.
Feel free to reach out with any
questions or for further discussions.