Name: Aditya saha

Sem: 2nd sem

Id: 23212AGC2123
Sub: AHD 121
submitted to: Dr. tarun Verma
Introduction
This presentation will provide a comprehensive overview of the poultry industry

in India, examining the current market trends, production practices, key players,

challenges, and future opportunities. We will also explore government initiatives

aimed at supporting and advancing this vital sector.

Overview of Poultry Industry
in India
India's poultry industry has experienced rapid growth in recent decades, driven by

increasing demand for affordable protein sources. The sector comprises

commercial broiler and layer farms, hatcheries, feed mills, and processing

facilities. It is a key contributor to the country's agricultural economy, providing

employment and income for millions of farmers.

Market Trends
Increasing Broiler Egg Organic Trend
Demand Dominance Consumption There is a growing
The demand for Broiler chickens India is one of the
demand for organic
poultry products in account for the largest producers
and free-range
India has been largest share of the and consumers of
poultry products as
steadily rising due poultry market, eggs in the world,
consumers seek
to growing driven by their with per capita egg
healthier and more
population, rising affordability and consumption
ethical options.
incomes, and versatility. increasing annually.

changing dietary

preferences.
Production Practices

The poultry industry in India relies on a range

of production practices to meet the growing

demand for poultry products. This includes

advanced farming methods, automated

technology, and strict quality control measures

to ensure safe and efficient production.

Key practices include controlled environment

housing, feed optimization, disease

management, and traceability systems to

monitor the entire production lifecycle.

Key Players in the Industry

Major Producers Distributors Research Institutes

India's leading poultry Key distributors like Organizations like Central

producers include Venky's, Vigneshwara Hatcheries and Avian Research Institute and

Suguna Foods, and Godrej Srinivasa Farms play a vital Poultry Research Station

Agrovet, which own large- role in getting poultry conduct vital R&D to improve

scale integrated farms and products from farms to poultry breeds, feed, and

processing facilities. retailers and consumers. production methods.

Challenges Faced by the Industry

Environmental Concerns
2 Disease Outbreaks
Highly contagious avian diseases like
Poultry farming can have significant
bird flu can quickly spread through
environmental impact through waste
poultry farms, threatening the health of
management, water usage, and
flocks and the entire industry.
greenhouse gas emissions. Adhering to

sustainable practices is crucial. 4 Regulatory Compliance

3 Feed Costs

The rising costs of feed ingredients like Strict regulations around food safety,

corn and soy have put pressure on animal welfare, and environmental

poultry producers' profit margins. impact add complexity and costs for

poultry operations.
Opportunities
Increasing Demand
The growing population and
rising incomes in India present
a significant opportunity for
the poultry industry to expand
production and satisfy the
increasing demand for chicken
and eggs.
Technological Export Potential
Advancements India's poultry industry has the
Embracing modern farming
potential to increase its export
technologies, such as
of chicken and egg products to
automated feeding systems
neighboring countries,
and climate-controlled
allowing it to tap into new
environments, can help the
markets and generate
industry boost efficiency,
additional revenue.
reduce costs, and improve
Government Initiatives

Incentives and Subsidies

Research and Development
The government offers various incentives
Investments are made in R&D to improve
and subsidies to support the poultry
poultry breeds, feed efficiency, and disease
industry, such as subsidies on feed,
management, benefiting both small-scale
electricity, and infrastructure development.
and commercial producers.

Skill Development Infrastructure Support

Training programs are implemented to The government builds cold storage

upskill poultry farmers, helping them adopt facilities, processing units, and

modern farming techniques and improve transportation networks to strengthen the

poultry supply chain across the country.

productivity.
Future Outlook

Technological Shift Towards Growing Export

Advancements Sustainability Opportunities
The poultry industry in India Consumers are increasingly India's poultry industry is

is poised to embrace demanding ethically-sourced, expected to capitalize on the

innovative technologies like organic, and environmentally- rising global demand for

automation, data analytics, friendly poultry products, poultry products, expanding

and precision farming to driving the industry to adopt its export footprint to new

enhance productivity, more sustainable practices. international markets.

Conclusion
In conclusion, the poultry industry in India has immense potential for growth and

development. With the right strategies and government support, the industry can

continue to thrive and meet the increasing demand for poultry products.